The report sums up the development of the global and Chinese household chemicals industries in 2004. Through accurate data and full elaboration, it describes the structure of China's household chemicals industry and competition situation in the industry from various angles. Meanwhile, it presents assessment of leading enterprises' business strategy and competitiveness.

The report especially points out the following: There are huge business opportunities in China's household chemicals market, and competition is intensifying. The beauty industry is becoming the fifth hotspot area after real estate, automobile, tourism and electronic communications. China's household chemicals industry is getting into the prosperity period, with immense development space and profit space. This attracts giants in other sectors to participate in this industry; at the same time, multinational giants in this industry are seeking monopoly in the China market by acquiring local brands. Thus, SMEs are facing grim challenges. The average profit of product categories returned to rational distribution based on consumer demand. For market growth mode, extensive growth achieved through product imitation gave way to intensive growth achieved though innovation. With regard to the segmentation of core market, urban and rural markets gradually evolved into a unified Greater China market. In the next few years, the industry size will further expand. Consumption of cosmetic products and perfume will grow, and synthetic detergent will gradually play a leading role in the detergent market.

After analyzing major factors affecting the development of China's household chemicals industry from 2005-2009, the report presents qualitative and quantitative forecast of the industry. Finally, it provides development strategy and recommendations for the government, enterprises and investors respectively.

2.Overview of China's Household Chemicals Industry in 2004
2.1 Development Environment
2.1.1 Industry Policy Environment
2.1.2 Economic Environment
2.2 Present Situation and Characteristics
2.3 Industry Segments

3.Competition Situation and Competition Behavior in China's Household Chemicals Industry in 2004
3.1 Analysis of Competition Intensity & Profitability
3.2 Analysis of Competition Pattern and Competition Behavior in Key Industry Segments 

4.Assessment of the Competitiveness of Leading Enterprises in China's Household Chemicals Industry in 2004
4.1 P&G China
4.2 Unilever
4.3 Amway China
4.4 Loreal China
4.5 Nice
4.6 Dabao
4.7 Shiseido
4.8 White Cat
4.9 Xi' an Kaimi
4.10 Shanghai Jahwa

5.Analysis of Impetuses for China's Household Chemicals Industry from 2005 to 2009
5.1 Policy Factors
5.2 Technical Factors5.3
5.3 Other Factors

6.Development Trend of China's Household Chemicals Industry from 2005 to 2009
6.1 Development Trend of the Industry
6.2 Development Trend of Market Segments

7.Forecast of China's Household Chemicals Industry from 2005 to 2009
7.1 Forecast of Industry Size
7.2 Forecast of Market Structure

8.Analysis of Investment Opportunities in China's Household Chemicals Industry from 2005 to 2009 
8.1 Comprehensive Assessment of Investment Opportunities
8.2 Analysis of Investment Fields

9.Recommendations
9.1 Brand Strategy
9.2 Channel Strategy