The report firstly sums up the development of the global and Chinese printer consumables markets in 2005. Through detailed data and full elaboration, it reveals from various angles the structure of China's printer market, the features of the supply and demand relationship and the pattern of competition between leading vendors in the different market segments. Meanwhile, it also makes a comprehensive evaluation of the market competitiveness of original and compatible printer consumables vendors respectively.

The report especially points out the following: In 2004, China's printer  market maintained a growth momentum. Expanded capacity of the printer market drove the growth of the consumables market. Both laser printer selenium drum and bubble jet ink box saw a steady rise in both sales volume and sales revenues.

Based on an in-depth analysis of major factors affecting development of China's printer market 2005-2009, the report makes combined qualitative and quantitative forecast of the market development trend. Meanwhile, it also provides pertinent market development strategies and recommendations for original and compatible printer vendors respectively.

2.Size and Structure of China's Printer Market in 2004
2.1 Market Status
2.1.1 Total Size
2.1.2 Growth Rate
2.1.3 Quarterly Market Size and Growth in 2004 
2.2 Product Structure
2.2.1 Laser Printer Selenium Drum 
2.2.2 Ink Box
2.3 Market Structure
2.3.1 Vertical Market Structure
2.3.2 Horizontal Market Structure
2.3.3 Regional Market Structure
2.3.4 Brand Structure

3.Analysis of Supply and Demand in China's Printer Market in 2004
3.1 Demand Analysis
3.1.1 Product Demand
3.1.2 Price Demand
3.1.3 Procurement Demand
3.1.4 Channel Demand
3.2 Supply Analysis
3.2.1 Product Supply 
3.2.2 Price Supply
3.2.3 Promotional Supply
3.2.4 Channel Supply
3.3 Analysis of Market Characteristics

4.Competition Situation in China's Printer Market in 2004 and Assessment of Vendors' Market Competitiveness
4.1 Analysis of Market Competition Situation
4.1.1 Competition Pattern in Regional Markets 
4.1.2 Competition Pattern in Vertical Markets
4.1.3 Competition Pattern in Horizontal Markets
4.2 Assessment of Market Competitiveness of Original and Compatible Printer Vendors
4.2.1 Channel Competitiveness
4.2.2 Product Competitiveness
4.2.3 Price Competitiveness
4.2.4 Promotional Competitiveness
4.2.5 Brand Competitiveness

5.Factors Affecting Development of China's Printer Market, 2005-2009
5.1 Favorable Factors
5.1.1 Market Demand
5.1.2 Policy Changes
5.1.3 Product Technology
5.1.4 Industry Maturity
5.1.5 Level of Consumption
5.1.6 Emerging Markets
5.2 Unfavorable Factors
5.2.1 Market Saturation
5.2.2 Policy Changes 
5.2.3 Product Technology
5.2.4 Industry Maturity 
5.2.5 Level of Consumption

6.Analysis of Trend of China's Printer Market, 2005-2009
6.1 Product Development Trend
6.2 Price Change Trend
6.3 Channel Development Trend
6.4 User Demand Trend 
6.5 Services Development Trend

7.Forecast for Development of China's Printer Market, 2005-2009
7.1 Forecast for Market Size
7.2 Forecast for Market Structure
7.2.1 Product Structure
7.2.2 Price Structure
7.2.3 Regional Market Structure 
7.2.4 Vertical Market Structure 
7.2.5 Horizontal Market Structure
7.2.6 Marketing Channel Market Structure
7.2.7 User Structure

8.Recommendations 
8.1 Market Strategy Recommendations for Original Printer Vendors
8.2 Market Strategy Recommendations for General-Purpose Printer Vendors