The concept of the Digital Media has become a hotspot in recent years, both at home and abroad. Most people understand the expression “digital media” as follows: the Digital media is the media that can be memorized and diffused by computers; or the media that delivers digital information.
The rapid development of the internet and of digital technology has decreased the importance of the traditional media, which has made big changes concerning information gathering, browsing and feedback. The digital media will become one of main economic driving forces in the following years.
The expansion of the digital media industry value chain is to form a new industry configuration, based on 3C (Computer, Communication, Consumer) integration, and on the integration of media industry, communications industry and broadcasting industry.
The relationship between capital and media is mutually beneficial. Capital needs profit making opportunities, and the digital media industry will be just one of the opportunities; at the same time, the digital media industry also needs capital, in order to make its development possible. This report shows that the digital media industry will be the most attractive industry for investments in the next five years.
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