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In 2006, the annual total circulation of Liberation Daily Journalism Group reached 647.78 million, covering over 9 million readers. In 2003-2006, the ad income of Liberation Daily Journalism Group kept a compound growth rate of nearly 20% for the consecutive 5 years. In 2005, the gross ad value on contract exceeded RMB 1 billion, and the 11 newspapers of the group remained profitable on the whole, including 5 that realized the pre-tax profit of over RMB 10 million. Ever since the year 2002, Shanghai Morning Post has maintained the annual ad growth rate of 41.65%, and Shanghai Times has been receiving the annual ad income of over RMB 100 million.
The uppermost income source of Xinhua Publishing Group is the distribution of publication and cultural appliances. Wholesale business accounts for 57.4% of the group's gross turnover; ecdemic wholesale, retail outlet wholesale within the group and Shanghai social channel wholesale beyond the group respectively accounts for 6.7%, 89.6% and 3.7% of the total wholesale value. Besides, the retail business accounts for 42.6% of the total turnover.
Income, Net Assets and Profit of Liberation Daily Journalism Group, 1999-2006
Circulation and Net Income from Ad of Shanghai Times, 2002-2006
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In 2006, the annual total circulation of Liberation Daily Journalism Group reached 647.78 million, covering over 9 million readers. In 2003-2006, the ad income of Liberation Daily Journalism Group kept a compound growth rate of nearly 20% for the consecutive 5 years. In 2005, the gross ad value on contract exceeded RMB 1 billion, and the 11 newspapers of the group remained profitable on the whole, including 5 that realized the pre-tax profit of over RMB 10 million. Ever since the year 2002, Shanghai Morning Post has maintained the annual ad growth rate of 41.65%, and Shanghai Times has been receiving the annual ad income of over RMB 100 million.
The uppermost income source of Xinhua Publishing Group is the distribution of publication and cultural appliances. Wholesale business accounts for 57.4% of the group's gross turnover; ecdemic wholesale, retail outlet wholesale within the group and Shanghai social channel wholesale beyond the group respectively accounts for 6.7%, 89.6% and 3.7% of the total wholesale value. Besides, the retail business accounts for 42.6% of the total turnover.
Income, Net Assets and Profit of Liberation Daily Journalism Group, 1999-2006
Circulation and Net Income from Ad of Shanghai Times, 2002-2006
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2005-2006 www.researchinchina.com All Rights Reserved |
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1 Company Profile 2 Liberation Daily Journalism Group 3 Publication Circulating Business of the Company
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2005-2006 www.researchinchina.com All Rights Reserved |
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Equity structure of Shanghai Xinhua Publishing Group and Xinhua Media Co., Ltd Income, net assets and profit of Liberation Daily Journalism Group, 1999-2006 Current ad sales mode of Liberation Daily Journalism Group Circulation and net income from ad of Shanghai Times, 2002-2006 Sales income of Shanghai Xinhua Publishing Group by regional outlet Sales income, cost and operating profit margin of Shanghai City of Books Sales income and gross profit margin of Shanghai Audio & Video Company, 2003-2007 Sales income and gross profit margin of Oriental Audio & Video Chain Company, 2003-2007 Sales income and gross profit margin of Shanghai New Xinlian Stationary Co., Ltd., 2003-2007 Ad structure of Shanghai Times (Top 10 industries), 2006 Top 10 industries by ad in Shanghai News Overview of life weekly newspapers in Shanghai Operation of Real Estate Times operating company Operation of Talent Market operating company Operation of Education Media Co., Ltd. of Liberation Daily Journalism Group Operation of Subway Times Media Co., Ltd
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2005-2008 www.researchinchina.com All Rights Reserved
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