The report sums up the development of the global and Chinese tourism industries in 2004. Through accurate data and full elaboration, it describes the structure of China's tourism industry and competition situation in the industry from various angles. Meanwhile, it presents comprehensive assessment of major enterprises' business strategy and competitiveness.

The report especially points out the following: In 2004, China's tourism industry got rid of the impact of SARS and experienced strong recovery. With rapid growth in inbound travel, outbound travel and domestic travel, China's tourism industry keeps expanding. China has become the fifth largest tourism country in the world, with immense prospects. The report points out the following: Due to low barriers to entry, imbalance between demand and supply is emerging in the tourism industry. The intensifying cutthroat competition between enterprises reduces the average profit margin in this sector. As the tourism industry opens up, foreign enterprises will flood in, bringing along changes in the competition situation in this sector. Tourism enterprises' frequent massive reorganizations indicate the development trend of groups, large scale, diversification, network and internationalization. Under the new market situation, brand becomes the key of competition. Human resources become the hotspot area of competition. Personalized marketing activities become the key of enterprises' business operation and management.

After analyzing major factors affecting the development of China's tourism industry from 2005-2009, the report presents qualitative and quantitative forecast of the industry. Finally, it provides development strategy and recommendations for the government, enterprises and investors respectively.

2. Overview of China's Tourism Industry in 2004 
2.1 Development Environment
2.2 Present Situation and Characteristics
2.2.1. Tourism Resources
2.2.2. Industry Size 
2.2.3. Development Speed
2.2.4. Regional Structure
2.3 Industry Segments
2.3.1. Inbound Travel
2.3.2. Domestic Travel
2.3.3. Outbound Travel

3. Competition Situation and Competition Behavior in China's Tourism Industry in 2004
3.1 Competition Situation
3.1.1. Size & Operation
3.1.2. Regional Distribution
3.1.3. Market Concentration
3.1.4. Impact of Foreign Investment
3.2 Competition Behavior
3.2.1. Specialization & Diversification
3.2.2. Asset Reorganization
3.2.3. Marketing Activities
3.2.4. HR Competition
3.3 Competition Performance

4. Assessment of the Competitiveness of Leading Enterprises in China's Tourism Industry in 2004
4.1 Assessment of Travel Agencies' Competitiveness
4.1.1. China Travel Service
4.1.2. China International Travel Service
4.1.3. China Youth Travel Service
4.2 Assessment of Hotel Enterprises' Competitiveness
4.2.1. Jinjiang International (Group) Co., Ltd.
4.2.2. Huatian Great Hotel Co., Ltd.
4.3 Assessment of Travel Resource Enterprises'  Competitiveness 
4.3.1. Shenzhen Overseas Chinese Town Holding Company
4.3.2. Huangshan Tourism Development Co., Ltd.

5. Analysis of Impetuses for China's Tourism Industry in 2004
5.1 Development Environment of the Industry
5.2 Travel Resources 
5.3 Market Prospects
5.4 HR Supply
5.5 The Olympics Effect
..............

6. Development Trend of China's Tourism Industry from 2005 to 2009
6.1 Industry Size & Position in the National Economy
6.2 International Status
6.3 Integration & Deep Development of Resources 
6.4 Development of New Products
6.5 New Marketing Methods

7. Forecast of China's Tourism Industry from 2005 to 2009
7.1 Size Forecast
7.1.1. Inbound Travel
7.1.2. Domestic Travel
7.1.3. Outbound Travel
7.2 Structure Forecast
7.2.1. Demand Structure
7.2.2. Market Structure

8. Analysis of Investment Opportunities in China's Tourism Industry from 2005 to 2009 
8.1 Analysis of the Tourism Industry's Investment Value
8.2 Investment Fields & Opportunities
8.2.1. Investment Opportunities for Travel Agencies
8.2.2. Investment Opportunities for Hotel Enterprises

9. Recommendations 
9.1 Recommendations for the Government
9.2 Recommendations for Enterprises
9.3 Recommendations for Investors