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China Tourism Industry Report, 2004-2005

Published: Sep/2005

Hard Copy  USD $ 1,400
Pages: 130 Electronic(PDF)  USD $ 1,500
Report Code: Enterprisewide  USD $ 2,250
 

The report sums up the development of the global and Chinese tourism industries in 2004. Through accurate data and full elaboration, it describes the structure of China's tourism industry and competition situation in the industry from various angles. Meanwhile, it presents comprehensive assessment of major enterprises' business strategy and competitiveness.

The report especially points out the following: In 2004, China's tourism industry got rid of the impact of SARS and experienced strong recovery. With rapid growth in inbound travel, outbound travel and domestic travel, China's tourism industry keeps expanding. China has become the fifth largest tourism country in the world, with immense prospects. The report points out the following: Due to low barriers to entry, imbalance between demand and supply is emerging in the tourism industry. The intensifying cutthroat competition between enterprises reduces the average profit margin in this sector. As the tourism industry opens up, foreign enterprises will flood in, bringing along changes in the competition situation in this sector. Tourism enterprises' frequent massive reorganizations indicate the development trend of groups, large scale, diversification, network and internationalization. Under the new market situation, brand becomes the key of competition. Human resources become the hotspot area of competition. Personalized marketing activities become the key of enterprises' business operation and management.

After analyzing major factors affecting the development of China's tourism industry from 2005-2009, the report presents qualitative and quantitative forecast of the industry. Finally, it provides development strategy and recommendations for the government, enterprises and investors respectively.



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