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China Online Recruitment Market Report,2006

Published: Jan/2006

Hard Copy  USD $ 1,700
Pages: 127 Electronic(PDF)  USD $ 1,800
Report Code: DA006 Enterprisewide  USD $ 2,700
 

In China, with the development of the Internet, the recruitment methods are continuously changing. The online recruitment characteristics: no region and time limitation, wider range, high efficiency, fast, time-saving, low cost and others, make it become more and more popular to enterprises and applicants. With the market share continuously expanding, it is making steps into the mainstream recruitment ways. Currently, the online recruitment is enjoying a fast-growing period.

In 2004, online recruitment occupied 13.2% of the whole recruitment market, far lower than newspaper recruitment and on-spot job fair. In 2005, the online recruitment market grew sharply and shared 20% of the whole recruitment market. Its market share is estimated to be 28.2% and its market scale is estimated to be 1.42 billion Yuan in 2006 respectively. There's still a large development space for China's online recruitment compared with the quotient of 78% in America.

 Market scale of China's online recruitment market, 2002-2006 (Unit: 100 million RMB)

Since 2003, more and more Chinese enterprises began to enjoy the online recruitment service. Especially in 2004, 90% of the World top 500 enterprises in China enjoyed the online recruitment. Moreover, more than half of the high tech enterprises enjoyed the online recruitment service in 2005. The online recruitment gains more and more recognition thanks to its characteristics such as wide range, abundant information, great choices, high quality of applicants and low cost.

Apart from the enterprises, the online recruitment also receives more and more applicants' preference. Many of them are well educated young people and surfing the internet frequently. In 2005, the number of China's netizens reached 111 million, showing a great potential for online recruitment development.

According to the index of "per-million-people coverage", the online recruitment websites of China HR and Zhaopin.com are far ahead of others; some local websites such as JOB168, JOBCN, 528JOB are also performing well;

Top 10 online recruitment website according to the index of “per-million-people coverage”,Jan 2006

Per-million-people coverage means the visitor per 1 million Alexa installation users on average.

After the operation analysis of the four largest online recruitment webs of 51job, China HR, Zhaopin.com and CJOL, the report gives a comprehensive analysis of local online recruitment market and industrial online recruitment market.

Online recruitment develops imbalanced in different regions: it is developing well in southern China, northern China, and eastern China; it has a great development potential in middle China; it is on the elementary step in the northeastern China and southwestern China while it develops relatively slow in the northwestern China.

The development of online recruitment for different industries also has different prospects IT industry and manufacturing industry are the two largest industrial clients for online recruitment. The local online recruitment market and industrial online recruitment market are deserving more attention from the investors.




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