1.Overview of the Global Software Market in 2004 1.1 Development Status 1.2 Basic Characteristics 1.3 Overview of Major Countries & Regions 1.3.1 USA 1.3.2 Japan 1.3.3 Europe 1.3.4 Asia-Pacific (excluding Japan) 2.Size & Structure of China's Software Market in 2004 2.1 Market Size 2.1.1 Total Size 2.1.2 Growth Rate 2.1.3 Quarterly Market Profile 2.2 Product Market Structure 2.2.1 Platform Software 2.2.2 Middleware 2.2.3 Application Software 2.3 Brand Market Structure 2.4 Vertical Market Structure 2.5 Horizontal Market Structure 2.6 Regional Market Structure 2.7 Structure of Sales Channels 3.Size & Structure of China's Platform Software Market in 2004 3.1 Platform Software 3.2 Database Management System 3.3 System and Network Management Software 3.4 Linux Software 4.Size and Structure of China's Middleware Market in 2004 4.1 Middleware Software 4.2 Middleware 4.3 Network Security Products 4.4 Collaboration Software 5.Size and Structure of China's Application Software Market in 2004 5.1 Application Software 5.2 Management Software 5.3 Industry-Specific Application Software 6.Supply & Demand in China's Software Market in 2004 6.1 Demand Analysis 6.1.1 Product Demand 6.1.2 Price Demand 6.1.3 Channel Demand 6.1.4 Purchase Demand 6.2 Supply Analysis 6.2.1 Product Supply 6.2.2 Price Supply 6.2.3 Channel Supply 6.2.4 Supply of Promotional Activities 6.3 Analysis of Market Characteristics 7.Competition Situation in China's Software Market in 2004 & Assessment of Leading Enterprises' Competitiveness 7.1 Analysis of Competition Situation 7.1.1 Competition Situation in the Regional Markets 7.1.2 Competition Situation in the Vertical Markets 7.1.3 Competition Situation in the Horizontal Markets 7.2 Assessment of Leading Enterprises’ Competitiveness 7.2.1 Product Competitiveness 7.2.2 Price Competitiveness 7.2.3 Channel Competitiveness 7.2.4 Promotions Competitiveness 7.2.5 Service Competitiveness 7.2.6 Brand Competitiveness 8.Factors Affecting the Development of China's Software Market from 2005 to 2009 8.1 Favorable Factors 8.1.1 Market Demand 8.1.2 Policy Changes 8.1.3 Product Technology 8.1.4 Industry Maturity 8.1.5 Consumption Level 8.2 Unfavorable Factors 8.2.1 Policy Changes 8.2.2 Product Technology 8.2.3 Industry Maturity 8.2.4 Consumption Level 9.Development Trend of China's Software Market from 2005 to 2009 9.1 Development Trend of Products 9.2 Development Trend of Price 9.3 Development Trend of Channels 9.4 Development Trend of User Demand 9.5 Development Trend of Services 10.Forecast of China's Software Market from 2005 to 2009 10.1 Forecast of Market Size 10.2 Forecast of Market Structure 10.2.1 Product Market Structure 10.2.2 Vertical Market Structure 10.2.3 Horizontal Market Structure 10.2.4 Regional Market Structure 10.2.5 Structure of Sales Channels 11.Recommendations 11.1 Product Strategy 11.2 Pricing Strategy 11.3 Channel Strategy 11.4 Promotions Strategy 11.5 Service Strategy 11.6 Brand Strategy |