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China's mobile value-added market began rapid development in 2002. In 2004 the total market scale reached 29.83 billion Yuan, which is predicted to reach 41 billion by the end of 2005.
As communication fees are charged solely by mobile operators, who also occupy 15 percent of the information fees, most of the revenues from mobile value-added business go to mobile operators. SPs only have a small share of the cake. Fortunately, this cake is huge. Even for the small share of the SPs, the income is considerably big. In 2004, the market scale further increased to 8.4 billion yuan. By the end of 2005, the SP value-added services are predicted to reach a total market scale of 12.35 billion. To SPs, year 2006 will enter the 3G era.
Year 2005 witnessed the decline in SMS revenues for most SPs, while operators' revenues are increasing steadily. According to data released by MII, in the first five months of 2005, SMS traffic was 114.78 billion messages, up 39.6 percent from the previous year. During this period, mobile phone subscribers in China reached 358 million. Per capita message per month is 64. SMS business will reach the development peak in 2006, after when the development focus will be industrial applications.
In the past three years, MMS grew rapidly. However, due to influence of seasonal factors and the adjustment of operators’ policies, it appears a wave-like growth curve. But the market scale is continuously increasing. By the end of 2005, MMS business is predicted to reach a market scale of over 2 billion.
IVR business will not be greatly influenced in the initial development stage of 3G. As 3G progresses, some data business will attract IVR users, which will result in market decline of IVR in 2006 to 2007. However, as IVR has strong business innovation capability, the decline trend will be moderate.
WAP business is currently in a stage of obvious market enlarging and has great growth potential. At present, it is the best time to enter. However, investors should not expect the coming of 3G will bring considerable return of WAP investments very soon. WAP itself is a channel, carrying most of the mobile contents. Its development is based on the development of mobile application contents. For this reason, the development of WAP business will be sustainable and steady growth.
Mobile phone ring tones, color tones and phone music belong to wireless music. They have the inherit relationships. In 2005, the mobile phone ring tone market scale will reach 1.8 billion and enter the market saturation stage. Color tones will exceed ring tones by the end of 2005 and reach 5 billion. In 2007-2008, color tone market will decline. Mobile phone music is likely to be the first fast-growing value-added business in 3G era. From the beginning of 2006, mobile phone music will take on a fast development trend and will exceed color tone with a market scale of 8 billion in 2007.
With the explosive development of music phones, related 3G value-added services will be continuously initiated. In the 3G era, cell phone video will be a 3G service worth attention the most after cell phone music. Market scale of cell phone video in 2006 will reach 1.5 billion yuan. However, phone video will not reach rapid development until after 2007. As video communication through mobile phones is realized, phone video business will expand considerably. But what will attract the most attention in the future will be the multimedia playback function on mobile phones.
Limited by high fees and poor representation form, the development of mobile phone games has been very slow. Considering breaking the limitations of terminals and network, real programmed games such as Java and Brew will not gain rapid development until after 2007.
After 2008, the building of 3G networks will enter the optimization and expansion stage. By then, many more new 3G value-added services will emerge, which will in turn stimulate the existing MMS and LBS services.
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2005-2007 www.researchinchina.com All Rights Reserved
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China's mobile value-added market began rapid development in 2002. In 2004 the total market scale reached 29.83 billion Yuan, which is predicted to reach 41 billion by the end of 2005.
As communication fees are charged solely by mobile operators, who also occupy 15 percent of the information fees, most of the revenues from mobile value-added business go to mobile operators. SPs only have a small share of the cake. Fortunately, this cake is huge. Even for the small share of the SPs, the income is considerably big. In 2004, the market scale further increased to 8.4 billion yuan. By the end of 2005, the SP value-added services are predicted to reach a total market scale of 12.35 billion. To SPs, year 2006 will enter the 3G era.
Year 2005 witnessed the decline in SMS revenues for most SPs, while operators' revenues are increasing steadily. According to data released by MII, in the first five months of 2005, SMS traffic was 114.78 billion messages, up 39.6 percent from the previous year. During this period, mobile phone subscribers in China reached 358 million. Per capita message per month is 64. SMS business will reach the development peak in 2006, after when the development focus will be industrial applications.
In the past three years, MMS grew rapidly. However, due to influence of seasonal factors and the adjustment of operators’ policies, it appears a wave-like growth curve. But the market scale is continuously increasing. By the end of 2005, MMS business is predicted to reach a market scale of over 2 billion.
IVR business will not be greatly influenced in the initial development stage of 3G. As 3G progresses, some data business will attract IVR users, which will result in market decline of IVR in 2006 to 2007. However, as IVR has strong business innovation capability, the decline trend will be moderate.
WAP business is currently in a stage of obvious market enlarging and has great growth potential. At present, it is the best time to enter. However, investors should not expect the coming of 3G will bring considerable return of WAP investments very soon. WAP itself is a channel, carrying most of the mobile contents. Its development is based on the development of mobile application contents. For this reason, the development of WAP business will be sustainable and steady growth.
Mobile phone ring tones, color tones and phone music belong to wireless music. They have the inherit relationships. In 2005, the mobile phone ring tone market scale will reach 1.8 billion and enter the market saturation stage. Color tones will exceed ring tones by the end of 2005 and reach 5 billion. In 2007-2008, color tone market will decline. Mobile phone music is likely to be the first fast-growing value-added business in 3G era. From the beginning of 2006, mobile phone music will take on a fast development trend and will exceed color tone with a market scale of 8 billion in 2007.
With the explosive development of music phones, related 3G value-added services will be continuously initiated. In the 3G era, cell phone video will be a 3G service worth attention the most after cell phone music. Market scale of cell phone video in 2006 will reach 1.5 billion yuan. However, phone video will not reach rapid development until after 2007. As video communication through mobile phones is realized, phone video business will expand considerably. But what will attract the most attention in the future will be the multimedia playback function on mobile phones.
Limited by high fees and poor representation form, the development of mobile phone games has been very slow. Considering breaking the limitations of terminals and network, real programmed games such as Java and Brew will not gain rapid development until after 2007.
After 2008, the building of 3G networks will enter the optimization and expansion stage. By then, many more new 3G value-added services will emerge, which will in turn stimulate the existing MMS and LBS services.
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2005-2006 www.researchinchina.com All Rights Reserved |
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1.Overview 1.1 Research background and definitions 1.1.1 Research background 1.1.2 Definitions of mobile value-added business and research scope 1.2 Development environment of mobile value-added business 1.2.1 Macro policies 1.2.2 Change of management mode of value-added business by mobile operators 1.3 Market status and forecast 1.3.1 Analysis of subscriber scale of mobile value-added business 1.3.2 Market status and forecast 1.4 Competition analysis 1.4.1 Analysis of operator competition 1.4.2 Analysis of SP competition 1.5 User analysis 1.5.1 User category 1.5.2 User requirement analysis 1.6 Analysis of terminal support 1.6.1 Analysis of terminal sales 1.6.2 Users' terminal usage 2.SMS 2.1 SMS business introduction 2.2 SMS business category 2.2.1 Overview 2.2.2 Entertainment SMS 2.2.3 Education SMS 2.2.4 Finance SMS 2.2.5 Medical care and beauty SMS 2.2.6 News SMS 2.3 Characteristics of SMS 2.4 SMS market scale and development trend 2.4.1 Market scale 2.4.2 Factors affecting SMS development 2.5 Payment methods of Network SMS users 2.6 Performance analysis of leading SPs 2.6.1 SMS revenue comparison between TOM and Sina 2.6.2 SMS service types provided by SPs 2.6.3 SMS service charging methods by SP 2.6.4 SP marketing strategy 2.7 Operator's SMS business management analysis 2.8 Conclusions and suggestions 3.MMS 3.1 Introduction 3.1.1 Definitions 3.1.2 Characteristics of MMS 3.1.3 Platform requirement 3.1.4 MMS industry chain 3.2 MMS market status and trend 3.2.1 MMS market scale and development trend, 2004-2005 3.2.2 MMS subscribers, 2002-2005 3.2.3 Factors affecting MMS development 3.3 User analysis 3.3.1 Analysis of user recognition 3.3.2 Users' intention to use MMS and analysis of reasons for not using 3.3.3 Users' response to MMS price (0.6-0.9 yuan) 3.4 SP analysis 3.4.1 SP market share ranking 3.4.2 Analysis of MMS revenues of top 3 SPs concerning market share 3.4.3 MMS products of TOM, Sina and KongZhong 3.5 Operator's MMS business 3.5.1 China Unicom's ‘Color-e’ service 3.5.2 China Mobile' MMS marketing mode 3.6 Conclusions and suggestions 4.IVR service 4.1 Introduction 4.1.1 History of IVR 4.1.2 Characteristics of IVR 4.1.3 IVR business category 4.1.4 Platform requirement 4.1.5 IVR industry chain 4.2 IVR market status and trend 4.2.1 IVR market scale and trend 4.2.2 IVR marketing mode 4.2.3 Factors affecting IVR development 4.3 User analysis 4.3.1 Age and gender analysis of IVR users 4.4 SP analysis 4.4.1 SP market share in Q4 04 and Q1 05 4.4.2 Product type analysis of leading SPs 4.4.3 Product price analysis of leading SPs 4.4.4 China Unicom SPs' IVR revenue 4.4.5 China Mobile SPs' IVR revenue 4.5 Conclusions and suggestions 5.WAP 5.1 Introduction 5.1.1 History of WAP business in China 5.1.2 Classification and innovation of WAP business 5.1.3 Characteristics of WAP business 5.1.4 WAP industry chain 5.1.4.1 Structure of the industry chain 5.1.4.2 Fee structure and allocation 5.2 Market status and forecast 5.2.1 WAP market scale, 2003-2005 5.2.2 WAP subscribers, 2003-2005 5.2.3 Factors affecting WAP market development 5.3 User analysis 5.4 SP analysis 5.4.1 China Mobile SPs' revenue ranking and market share 5.4.2 China Unicom SPs' revenue ranking and market share 5.4.3 Product type and price analysis of leading SPs 5.5 Operator's operating analysis 5.5.1 Operating characteristics of WAP websites 5.5.2 China Mobile's WAP business 5.5.3 China Unicom's WAP business 5.5.4 Competition comparison of the two operators 5.6 Conclusions and suggestions 6.Ring Tones 6.1 Ring tone business 6.1.1 Definitions 6.1.2 Market overview 6.1.3 Ring tone formats and classification 6.2 Ring tone market status and trend 6.2.1 World ring tone market analysis 6.2.2 China ring tone market analysis 6.2.3 China ring tone copyright analysis 6.3 Ring tone industry chain structure 6.3.1 Operators 6.3.2 Ring tone SPs 6.3.3 Sound source chip makers 6.4 Analysis of SP competition 6.4.1 Ring tone SPs profit earning mode 6.4.2 Analysis and comparison of leading ring tone SPs 6.4.2.1 Sina 6.4.2.2 TOM Online 6.4.2.3 Any8.com 6.5 Conclusions and suggestions 7.Color Tones 7.1 Color tone business 7.1.1 Definitions 7.1.2 Color tone service overview 7.1.3 Main types of color tone business 7.1.4 Life cycle of color tone business 7.1.5 Survey of color tone subscribers 7.2 Color tone market status and trend 7.2.1 World color tone market analysis 7.2.2 China color tone market analysis 7.2.3 Development barriers of China's color tone business 7.2.4 Color tone industry dynamics in China 2005 7.3 Color tone industry chain 7.3.1 Color tone SPs operating pattern 7.3.2 Color tone CPs operating pattern 7.3.3 Record companies' color tone operating pattern 7.3.4 Operators' color tone policies and operating pattern 7.4 China's mobile operators' color tone business 7.4.1 China Mobile's color tone business 7.4.2 China Unicom's color tone business 7.5 Leading color tone SPs 7.5.1 Tencent 7.5.2 Sina 7.5.3 Linktone 7.5.4 Colorme 7.5.5 Rockmobile 7.5.6 TOM 7.5.7 KongZhong 7.6 Mobile phone music downloads 7.7 Conclusions and suggestions 8.Phone Video 8.1 Overview of phone video business 8.2 Phone video market status and trend 8.2.1 World phone video market analysis 8.2.2 China phone video market analysis 8.2.3 Forecast of phone stream media business 8.3 Analysis of phone video business 8.3.1 Factors affecting phone video business development 8.3.2 Six development problems of China's phone video industry 8.3.3 Opportunities provided to SPs by wireless video business 8.3.4 Introduction of main phone video applications 8.4 Phone video industry chain structure 8.4.1 Operators 8.4.2 Phone video service providers 8.4.3 Video phone makers 8.5 Phone video SPs 8.5.1 100tv.cn 8.5.2 eechu.com 8.5.3 15651.com 8.6 Conclusions and suggestions 9.Mobile phone TV 9.1 Phone TV business 9.1.1 Definitions 9.1.2 Overview of phone TV business 9.1.3 Implementation method of mobile phone TV 9.1.4 Characteristics of phone TV users 9.2 Phone TV market status and trend 9.2.1 World phone TV market analysis 9.2.2 China phone TV market overview 9.2.3 China phone TV business development trend 9.3 Analysis of phone TV business 9.3.1 Phone TV business development opportunities 9.3.2 Phone TV business development opportunities 9.3.3 Introduction of main phone TV applications 9.3.4 Analysis of related national broadcasting, television and film policies 9.4 Phone TV industry chain structure 9.4.1 Operators 9.4.2 Television stations (CPs) 9.4.3 Technical platform providers (content access providers) 9.4.4 Mobile/phone TV makers 9.5 Operator development strategy and dynamics of related players 9.5.1 China Mobile's phone TV development strategy 9.5.2 China Unicom's phone TV development strategy 9.6 Conclusions and suggestions 10.Mobile phone games 10.1 Overview 10.1.1 Definitions 10.1.2 Mobile phone game classification 10.1.3 Characteristics of mobile phone games 10.2 Mobile phone game market status and trend 10.2.1 China mobile phone game market scale 10.2.2 Current development stage and trend of China mobile phone game industry 10.2.3 Factors affecting development of mobile phone game industry 10.2.4 Mobile phone game development trend in 2005 10.3 Analysis of mobile phone embedded game products 10.3.1 Survey and analysis of the amount of mobile phone embedded games (Q3 02-Q3 04) 10.3.2 Survey and analysis of mobile phone game names (Q3 02-Q3 04) 10.3.3 Mobile phone game technical platform and development trend 10.3.4 Best 10 mobile phone games of 2004 10.4 Mobile phone game industry chain structure 10.4.1 Mobile operators 10.4.2 Mobile phone game service providers 10.4.3 Mobile phone game developers 10.4.4 Mobile phone game players 10.4.5 Mobile phone makers 10.4.6 Distribution channel 10.4.7 Mobile phone game related technologies providers 10.5 Analysis of leading SPs 10.5.1 Tencent 10.5.2 Sina 10.5.3 TOM 10.5.4 Netease 10.5.5 KongZhong 10.5.6 Mig 10.5.7 Digital-Red Mobile Software 10.5.8 DigiFUN 10.6 Analysis of mobile operators' mobile phone games 10.6.1 Analysis of Montnet mobile phone games 10.6.2 Analysis of China Unicom's Ufun mobile phone games 10.7 Conclusions and suggestions 10.7.1 General trend 10.7.2 Marketing 10.7.3 Products and players 10.7.4 Suggestions 11.Mobile Commerce 11.1 Mobile commerce business 11.1.1 Definitions 11.1.2 Overview 11.1.3 Characteristics of mobile commerce 11.1.4 Mobile commerce mode 11.2 Mobile commerce market status and trend 11.2.1 World mobile commerce market analysis 11.2.2 China mobile commerce development background 11.2.3 China mobile commerce market analysis 11.2.4 China mobile commerce development forecast 11.3 Mobile commerce business analysis 11.3.1 Mobile commerce development opportunities 11.3.2 Development bottlenecks of Mobile commerce 11.4 Mobile commerce industry chain structure 11.4.1 Operators 11.4.2 SPs 11.4.3 Mobile commerce platform suppliers 11.4.4 Distribution channel 11.5 Operator development strategy 11.5.1 Foreign operator development strategy 11.5.2 Domestic operator development strategy 11.6 Dynamics of Mobile commerce SPs 11.7 Analysis of SP competition 11.8 Main mobile commerce services 11.8.1 SMS domain name registration 11.8.2 Mobile phone ticket booking 11.8.3 Mobile phone search 11.8.4 Mobile phone advertising 11.8.5 Mobile phone purse 11.8.6 Mobile phone lottery 11.9 Conclusions and suggestions 12.Mobile Phone Payment 12.1 Mobile phone payment business 12.1.1 Definitions 12.1.2 Mobile phone payment overview 12.1.3 Mobile phone payment model 12.2 Characteristics of mobile phone payment 12.2.1 Business characteristics of mobile phone payment 12.2.2 Flow characteristics of mobile phone payment 12.2.3 Fee charging of mobile phone payment 12.3 Mobile phone payment market status and trend 12.3.1 Development status of world mobile phone payment business 12.3.2 Development trend of world mobile phone payment business 12.3.3 Development status of China mobile phone payment business 12.3.4 Environmental factors of China mobile phone payment development 12.3.5 Barriers facing China mobile phone payment business 12.3.6 Solutions to mobile phone payment business barriers 12.3.7 Development prospects of China mobile phone payment business 12.4 Mobile phone payment business mode 12.5 Analysis of mobile phone payment business 12.5.1 Mobile phone fee-charging service 12.5.2 Mobile phone purse business 12.5.3 Mobile phone bank business 12.5.4 Mobile phone credit platform business 12.5.5 Analysis of mobile phone payment business development 12.6 Mobile phone payment industry chain structure 12.6.1 Operators 12.6.2 Banks (service providers) 12.6.3 Mobile pone payment platform operators 12.7 Development trend of mobile phone payment industry chain 12.7.1 China Mobile's mobile phone payment development strategy 12.7.2 China Unicom's mobile phone payment development strategy 12.7.3 Banks' mobile phone payment development strategy 12.7.4 Development of payment platform operators 12.8 Factors affecting mobile phone payment development 12.9 Conclusions and suggestions 12.9.1 Market development conclusions 12.9.2 Market development suggestions 13.Mobile Location Positioning Service (LBS) 13.1 Introduction of positioning service 13.2 System composition of positioning service 13.2.1 Space position obtaining (positioning platform) 13.2.2 LBS management system 13.2.3 Information transmission system 13.2.4 Geographic information system (GIS) 13.2.5 Service providing system 13.2.6 Mobile terminals 13.3 Wireless positioning technology 13.4 Business classification and main applications of positioning service 13.4.1 Burst service 13.4.2 Tracking and monitoring 13.4.3 Location based information 13.4.4 Getting-help service 13.5 Precision requirement of positioning service 13.6 Global LBS operating market development 13.6.1 Europe and US 13.6.2 Japan and South Korea 13.6.3 Global LBS market development forecast 13.7 China LBS operating market development 13.7.1 Overview 13.7.2 Operator development 13.7.3 Development of the industry chain 13.7.4 LBS user amount in China 13.7.5 LBS operating revenue in China 13.7.6 Positioning terminal market scale in China 13.7.7 E-map market scale in China 13.7.8 China car navigation market scale 13.8 Prospects of China's positioning service 13.8.1 LBS applications of handheld terminals 13.8.2 LBS applications of private cars 13.8.3 Safety rescue applications 13.8.4 Position tracking applications 13.8.5 Mobile advertising 13.9 Positioning service development trend 13.9.1 Positioning service market development scale in the coming few years 13.9.2 Advantageous conditions of positioning service development 13.9.3 Adverse factors of positioning service development 13.9.4 Application development trend 13.9.5 Technology development trend 13.10 Private market consumer survey of China's positioning service 13.10.1 Consumer recognition 13.10.2 Consumers' concerns 13.10.3 Consumer usage 13.10.4 Consumer's purpose of using 13.10.5 Consumer's price acceptance degree 13.10.6 Factors affecting consumer's using 13.10.7 Problems existed in positioning service 13.10.8 Consumer viewpoints about prospects of positioning service 13.11 Analysis of positioning service industry chain 13.11.1 Composition of positioning service industry chain 13.11.2 Income and expenditure mode of positioning platform operators 13.11.3 Income and expenditure mode of application platform operators 13.11.4 Income and expenditure mode of service providers 13.11.5 Cooperative mode of links in the industry chain 13.12 Positioning service SPs 13.12.1 Guodu Group 13.12.2 GCI Science & Technology Co., Ltd 13.12.3 Guangdong Iscreate Communication Co., Ltd 13.12.4 ChinaOk.com CBI Group 13.12.5 Hangzhou Red Rain Technology 13.12.6 Beijing Antong Vehicle Satellite Positioning & Communication Co., Ltd 13.12.7 Aircom 13.12.8 Beijing Huayu Network Technology 13.12.9 Sichuan Great Wall Soft Technology Co., Ltd 13.12.10 Unicom Guomai Co., Ltd 13.12.11 Airversal Technology 13.12.12 Orient Star 13.12.13 Go2Map 13.12.14 Beijing Lingtu Software 13.12.15 China Quest 13.12.16 Beijing Zhixiang Communication Co., Ltd 13.12.17 Hunan Global Village Communication Co., Ltd 13.13 Sum-up of market development analysis 13.13.1 China LBS market competition 13.13.2 Analysis of market development space 13.13.3 Analysis of positioning service SPs 13.13.4 Analysis of market development mode 13.14 Suggestions to China's positioning service SPs 13.14.1 Market needs a cultivation period 13.14.2 Precision has influence on service development 13.14.3 Providing contents needed by users 13.14.4 Consider related problems while developing business 14.China Mobile's Wireless Data Business in 2005 14.1 Status quo 14.2 Development strategy 14.2.1 Development strategy 14.2.2 Development mode 14.3 Regulation on Montnet 14.4 Montnet SMS business 14.4.1 Overview 14.4.2 Fees & fares 14.4.3 Problem solving solutions 14.5 MMS business 14.5.1 Definitions 14.5.2 Development overview 14.5.3 Development strategy 14.5.4 Problems 14.6 Color tone business in 2004 14.6.1 Development overview 14.6.2 Business introduction 14.6.3 Fees & fares 14.6.4 Characteristics of color tone business 14.6.5 Business promotion 14.7 IVR business in 2004 14.7.1 Definitions 14.7.2 Development overview 14.8 WAP business in 2004 14.8.1 Definitions 14.8.2 Development overview 14.8.3 WAP-supporting terminals 14.8.4 Fees & fares 14.8.5 Development trend 14.9 Sui-e-xing business in 2004 14.9.1 Introduction 14.9.2 Definitions 14.9.3 Business classification 14.9.4 Business characteristics 14.9.5 Fees & fares 14.9.6 Business development overview 14.9.7 Supporting terminals 14.9.8 Business promotion strategy 14.10 Baibaoxiang business in 2004 14.10.1 Definitions 14.10.2 Business characteristics 14.10.3 Business development overview 14.10.4 Supporting terminals 14.10.5 Fees & fares 15.China Unicom's Wireless Data Business in 2004 15.1 Development strategy in 2005 15.2 Business promotion, 2003-2004 15.3 Analysis of UNI platform development in 2005 15.3.1 Development focus of value-added business in 2005 15.3.2 Problems existing in the value-added business value chain 15.3.3 UNI strategic cooperation 15.3.4 UNI development overview 15.4 U-sms business in 2004 15.4.1 Introduction 15.4.2 Development overview 15.4.3 Fees & fares 15.4.4 Promotion strategy 15.4.5 Introduction of U-sms SPs 15.5 Color-E business in 2005 15.5.1 Definitions 15.5.2 Business overview 15.5.3 Business development 15.5.4 Supporting terminals 15.5.5 Fees & fares 15.6 IVR business in 2004 15.6.1 Definitions 15.6.2 IVR development in 2004 15.6.3 New IVR business—Li Yin Jie 15.7 U-info business in 2003-2004 15.7.1 Definitions 15.7.2 Business introduction 15.7.3 Development overview 15.7.4 Supporting terminals 15.7.5 Fees & fares 15.7.6 Promotion strategy 15.8 U-power business in 2005 15.9 Unet business in 2003-2004 15.10 Ufun business in 2003-2004 16.Wireless Data Business Comparison between China Mobile and China Unicom in 2005 16.1 3G development strategies of China Mobile and China Unicom in 2005 16.1.1 Mobile operators exploring 3G operating strategies in 2005 16.1.2 Mobile operators exploring 3G industry pattern in 2005 16.2 China Mobile's wireless data business development in 2005 16.2.1 Adjusting revenue dividing mode 16.2.2 Speeding up building of MISC platform 16.2.3 Establish different management mode 16.3 China Unicom's wireless data business development in 2005 16.3.1 Brand adjusting 16.3.2 Cultivate value-added business market 16.3.3 Speed up industry chain adjustment 16.3.4 Strengthen cooperation with CPs and SPs 16.4 Montnet SMS v.s. U-sms 16.5 MMS v.s. Color-e 16.5.1 Position 16.5.2 Terminals 16.5.3 Service price 16.5.4 Content providing 16.5.5 Sum-up 16.6 WAP v.s. U-info 16.6.1 China Mobile and China Unicom's differences on WAP business 16.6.2 China Mobile and China Unicom's commonness on WAP business 16.7 Sui-e-Xing v.s. U-net 16.7.1 Sui-e-Xing 16.7.2 U-net 16.8 Baibaoxiang v.s. U-fun 16.8.1 U-fun 16.8.2 China Unicom's reasons of choosing BREW 16.8.3 Baibaoxiang 16.8.4 Problems facing Baibaoxiang service 16.8.5 Solutions to problems facing Baibaoxiang service 16.8.6 Development of mobile phone games in Baibaoxiang and U-fun 16.9 Positioning service v.s. U-map 16.9.1 Development overview of positioning services 16.9.2 Comparison of positioning services 16.9.3 Necessary factors for positioning services 17.Mobile Value-added Services in 3G Era |
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2005-2006 www.researchinchina.com All Rights Reserved |
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Value-added Service Industry Chain Structure Chart Evolvement of Mobile Network Technology and Mobile Value-added Service Mobile Subscriber Scale in China, 2001-2005 Mobile Market Scale and Forecast in China, 2001-2005 History and Trend of Value-added Service Revenue SWOT Analysis of China Mobile's Value-added Services SWOT Analysis of China Unicom's Value-added Services China Mobile's Brand Development Strategy China Unicom's Brand Development Strategy SP Market Position Distribution Chart Value Representation of Different Market Segmentations Student Market Chart Young White-collar Market Chart 30-year-above White-collar Market Chart Young Blue-collar Market Chart 30-year-above Blue-collar Market Chart User Requirement Analysis of Value-added Services Value-added Service Products Requirements and Market Maturity Level Sales of Domestically Made Handsets, 2002-2005 Price Levels of Interviewees' Handsets Proportion of Handset Type used by Interviewees Whether to Update to Handsets with More Functions Category Proportion of China's 2008 SMS Services in 2004 Proportion of Sub-class SMS Types in Entertainment Category Proportion of Sub-class SMS Types in Education Category Proportion of Sub-class SMS Types in Finance Category Proportion of Sub-class SMS Types in Medical Car and Beauty Category Proportion of Sub-class SMS Types in News Category SMS Traffic in China, 2000-2004 Payment methods of Network SMS Users SMS Revenue Comparison between TOM and Sina, 2004-2005 SMS Service Types Provided by Main SPs in China SMS Service Proportion by Types Provided by Main SPs in China Proportion of Different SMS Fee-charging Methods MMS Market Scale, 2004-2005 MMS Subscriber Statistics and Forecast, 2002-2005 Consumers' Recognition Degree of MMS Service Consumers' Using Intention of MMS Service Main Factors Affecting Consumer's Usage of MMS Users' Response to MMS Price (0.6-0.9 yuan) SP Market Share Rank in MMS Business Q4 04 SP Market Share Rank in MMS Business Q1 05 Analysis of MMS revenues of Top 3 SPs in Market Share MMS Service Types Provided by TOM MMS Product Types Provided by Sina MMS Product Types Provided by KongZhong.com Analysis of MMS Service Fees of TOM Analysis of MMS Service Fees of Sina Analysis of MMS Service Fees of Kongzhong.com Network Structure of ‘Color-e’ China Unicom's ‘Color-e’ Income Trend China Unicom's ‘Color-e’ Subscriber Growth IVR Industry Chain Structure IVR Market Scale, 2003-2005 IVR Users Age Distribution IVR Users Gender Proportion SP Market Share Q4 04 SP Market Share Q1 05 TOM's IVR Income, 2004-2005 IVR Product Category Proportion Provided by Leading SPs WAP Industry Chain Fee Distribution Mode of WAP WAP Market Scale, 2003-2005 WAP User Amount, 2003-2005 Proportion of Entertainment WAP Services Provided by Leading SPs Fees of Entertainment WAP Services Provided by Leading SPs China Mobile's WAP Business Market Scale Change in 2004 World Mobile Phone Ring Tone Market Scale, 2003-2008 Mobile Phone Ring Tone Market Scale in Different Countries and Regions in 2004 China Mobile Phone Ring Tone Market Scale, 2003-2004 Ring Tone Industry Chain Ring Tone Profit Allocation Ring Tone Download Price Comparison between China Mobile and China Unicom Ring Tone Amount Owned by Major Ring Tone SPs Sina's Revenue of Mobile Value-added Services Q1 04-Q2 05 Category Proportion of Sina's Ring Tones Category Proportion of TOM's Ring Tones Category Proportion of Any8.com's Ring Tones Market Share of Different Color Tone Categories Life Cycle of Color Tone Business in China Color Tone Usage of China Mobile's Subscribers Proportion of Different Ages Using Color Tones Reasons of Using Color Tones
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2005-2008 www.researchinchina.com All Rights Reserved
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