1.Foreword 2.Survey on consumers in MMS markets 2.1 Consumers' cognition degree of MMS 2.2 Consumers' attitudes towards MMS application 2.3 Consumers' attitudes on the prices of MMSs 2.4 The main disadvantages that consumers thought MMSs have 3.Market scale and prediction on the development for MMSs 3.1 Market scale and prediction on the development for global MMSs 3.2 Market scale and prediction on the development for China Mobile's MMSs 4.The geographical distribution of MMS SPs 5.The analysis on the development of SP's business for MMSs 5.1 Overall analysis on SPs' market for MMSs 5.1.1 Overall analysis on the competitions in SPs' market for MMSs 5.1.2 Overall analysis on the structure of the variety of SPs'services for MMSs 5.1.3 Overall analysis on the structure of information fees of SPs' services for MMs 5.2 Analysis on SPs' MMS services for News and Weather 5.2.1 Analysis on the competitions in SPs' MMS markets for News and Weather 5.2.2 Analysis on the variety structure of SPs' MMSs for News and Weather 5.2.3 Overall analysis on the structure of information fees of SPs' services for MMSs on News and Weather 5.3 Analysis on SPs' MMS services for gaming and entertainment 5.3.1 Analysis on the competitions in SPs' MMS markets for gaming and entertainment 5.3.2 Analysis on the variety structure of SPs' MMSs for gaming and entertainment 5.3.3 Overall analysis on the structure of information fees of SPs' MMSs for gaming and entertainment 5.4 Analysis on SPs' MMSs for Lifestyle 5.4.1 Analysis on the competitions in SPs' MMS markets for Lifestyle 5.4.2 Analysis on the variety structure of SPs' MMSs for Lifestyle 5.4.3 Overall analysis on the structure of information fees of SPs' services for MMSs on Lifestyle 5.5 Analysis on SPs' MMSs for Cartoon and Caricature 5.5.1 Analysis on the competitions in SPs' MMS markets for Cartoon and Caricature 5.5.2 Analysis on the variety structure of SPs' MMSs for Cartoon and Caricature 5.5.3 Overall analysis on the structure of information fees of SPs' MMSs for Cartoon and Caricature 5.6 Analysis on SPs' MMSs for Ring Tones 5.6.1 Analysis on the competitions in SPs' MMS markets for Ring Tones 5.6.2 Analysis on the variety structure of SPs' MMSs for Ring Tones 5.6.3 Overall analysis on the structure of information fees of SPs' MMSs for Ring Tones 5.7 Analysis on SPs' MMSs for Color Pictures and Animations 5.7.1 Analysis on the competitions in SPs' MMS markets for Color Pictures and Animations 5.7.2 Analysis on the variety structure of SPs' MMSs for Color Pictures and Animations 5.7.3 Overall analysis on the structure of information fees of SPs' MMSs for Color Pictures and Animations 5.8 Analysis on SPs' MMSs for DIY 5.8.1 Analysis on the competitions in SPs' MMS markets for DIY 5.8.2 Analysis on the variety structure of SPs' MMSs for DIY 5.8.3 Overall analysis on the structure of information fees of SPs' MMSs for DIY 5.9 Analysis, conclusion and suggestions |