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Multimedia handset refers to handset is capable of obtaining and handling various kinds of data including text, graphics, image, animation, audio and video, in addition to voice service.
Composition of Multimedia Phone
The handset industry has undergone three typical stages in its development, characterized by the upgrading of multimedia functions. At least another two upgrading stages are expected in the near future. Handsets will gradually transfer from communication tool into multimedia terminal.
Development Stages of Multimedia Handsets
The former three technology progress has reshaped the image of handset as simply a communication device. The multimedia elements constantly flow in and the function of entertainment has been highlighted subsequently.
At the beginning of 2001, as chord ring tones have satisfied consumer's psychological needs, then a competition heat for chords occurred and this upsurge lasted all through 2003. Samsung chord phone made a great success then. Meanwhile, a huge market for downloading ring tone has been created.
In 2002, the display screen of handset upgraded constantly. STN was gradually replaced by TFT and CSTN. Besides, the image performance of handset was further improved, so another sales peak appeared in handset industry. At the same time, the mobile value-added market featured by image + ring-tone started expanding rapidly.
In 2003, the debut of camera phone caught mass attention. Thanks to the hot sales of camera phones, a competition of camera module upgrading occurred in 2004. However, as the entertainment function of camera phone (photos) failed to perform as widely as ring tone downloading, plus other factors, consumers became less interested in camera phone.
In early 2005, the handset market turned calm except for the highlights from ultra-thin phones like MOTO V3. At this time, MP3 handset emerged in the market and some foreknown handset manufacturers took the lead to launch MP3 handset. From then on, music has been dug out as a potential demand of consumers.
Nearly all of the mainstream manufacturers joined in the development army for music handset in the year of 2006.
Obviously, the progress of handset technology won't stop here. As a matter of fact, a new starting point is just in front of us. IC technology makes the functions of chip more diversified, moreover, its dimension is becoming smaller and smaller, which will directly lead to the appearance of completely new consumer electronics such as DV handset, TV handset, game handsets, and etc.
Classification of Multimedia Handsets
Multimedia is no longer the obvious feature of high-end handset but the standard configuration for mainstream handset in the future for the cost of these functions is becoming much lower, and any consumer is able to afford it once it is lower than USD 10 dollars.
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2005-2007 www.researchinchina.com All Rights Reserved
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Multimedia handset refers to handset is capable of obtaining and handling various kinds of data including text, graphics, image, animation, audio and video, in addition to voice service.
Composition of Multimedia Phone
The handset industry has undergone three typical stages in its development, characterized by the upgrading of multimedia functions. At least another two upgrading stages are expected in the near future. Handsets will gradually transfer from communication tool into multimedia terminal.
Development Stages of Multimedia Handsets
The former three technology progress has reshaped the image of handset as simply a communication device. The multimedia elements constantly flow in and the function of entertainment has been highlighted subsequently.
At the beginning of 2001, as chord ring tones have satisfied consumer's psychological needs, then a competition heat for chords occurred and this upsurge lasted all through 2003. Samsung chord phone made a great success then. Meanwhile, a huge market for downloading ring tone has been created.
In 2002, the display screen of handset upgraded constantly. STN was gradually replaced by TFT and CSTN. Besides, the image performance of handset was further improved, so another sales peak appeared in handset industry. At the same time, the mobile value-added market featured by image + ring-tone started expanding rapidly.
In 2003, the debut of camera phone caught mass attention. Thanks to the hot sales of camera phones, a competition of camera module upgrading occurred in 2004. However, as the entertainment function of camera phone (photos) failed to perform as widely as ring tone downloading, plus other factors, consumers became less interested in camera phone.
In early 2005, the handset market turned calm except for the highlights from ultra-thin phones like MOTO V3. At this time, MP3 handset emerged in the market and some foreknown handset manufacturers took the lead to launch MP3 handset. From then on, music has been dug out as a potential demand of consumers.
Nearly all of the mainstream manufacturers joined in the development army for music handset in the year of 2006.
Obviously, the progress of handset technology won't stop here. As a matter of fact, a new starting point is just in front of us. IC technology makes the functions of chip more diversified, moreover, its dimension is becoming smaller and smaller, which will directly lead to the appearance of completely new consumer electronics such as DV handset, TV handset, game handsets, and etc.
Classification of Multimedia Handsets
Multimedia is no longer the obvious feature of high-end handset but the standard configuration for mainstream handset in the future for the cost of these functions is becoming much lower, and any consumer is able to afford it once it is lower than USD 10 dollars.
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2005-2006 www.researchinchina.com All Rights Reserved |
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1 Multimedia Handsets 1.1 Definition 1.2 Development2 Chord Handsets 2.1 Development 2.2 Analysis of sound source chips 2.2.1 YAMAHA 2.2.2 OKI 2.2.3 ROHM 2.2.4 NEC 2.3 Launch trend 2.4 Analysis of sales 2.5 Future development 3 FM Handsets 3.1 Development 3.2 Status quo of FM decoder chips 3.2.1 Philips 3.2.2 SANYO 3.2.3 ST Microelectronics 3.3 Launch trend 3.4 Analysis of sales volume 3.5 Development trends 4 MP3 Handsets 4.1 Development 4.2 Status quo of FM decoder chips 4.2.1 MACRONIX 4.2.2 FANGTEK 4.2.3 NEC 4.2.3 Other potential players in handset MP3 decoder chips market 4.3 Development direction of MP3 decoder chips 4.4 Launch of MP3 handsets 4.5 Sales trends 4.6 Problems in the development of MP3 handsets 5 DC Handsets 5.1 Development 5.2 Module architecture 5.2.1 Lens 5.2.2 Sensors 5.2.3 Chip for back-end graphic processing 5.2.4 FPC 5.2.5 Camera module assembling 5.3 Development of camera module 5.3.1 Camera module assembling 5.3.1.1 Primax Electronics 5.3.1.2 Premierimage 5.3.1.3 Chicony Electronics 5.3.1.4 Tekom Technologies 5.3.1.5 Liteon Semiconductor 5.3.1.6 Cowell World Optech 5.3.1.7 Samsung Electro-Mechanics 5.3.2 CMOS sensor 5.3.2.1 Market analysis of CMOS 5.3.2.2 OmniVision 5.3.2.3 Agilent 5.3.2.4 Micron 5.3.2.5 ST Microelectronics 5.3.2.6 MAGNACHIP 5.3.2.7 Samsung Electro-Mechanics 5.3.2.8 IC-MEDIA technology 5.3.2.9 PixArt Technologies 5.3.2.10 ElecVision 5.3.2.11 TransChip 5.3.3 CCD sensor in handset 5.3.3.1 CCD market analysis 5.3.3.2 Sony 5.3.3.3 Panasonic 5.3.3.4 SHARP 5.3.3.5 Sanyo 5.3.3.6 Fuji 5.3.3.7 Mitsubishi Motor 5.3.4 Development direction of camera module (comparison between CMOS and CCD) 5.4 Launch of DC handset 5.5 Sales volume and global development trends for DC handset 6 DV Handsets 6.1 Development 6.2 Development of back-end graphic processing IC of handsets 6.2.1 Status quo of back-end graphic processing IC 6.2.1.1 Core Logic 6.2.1.2 Mtekvision 6.2.2 Development direction of back-end graphic processing IC 6.3 Launch of DV handset 6.4 Development trends of DV handset market 7 MP4 Handsets 7.1 Development of MP4 Handsets 7.2 Analysis of video standard development 7.2.1 Status quo of video standard 7.2.2 Development trends of video standard 7.3 Analysis on provider of application processor 7.3.1 Philips semiconductor 7.3.2 Renesas 7.3.3 NeoMagic 7.3.3 ST Microelectronic 7.3.4 Vimicro 7.3.5 Anyka Cayman 7.3.6 MediaTek 7.3.7 Intel 7.3.8 Qualcomm 7.3.9 Others 7.4 Launch and sales volume of MP4 handset 7.5 Development trends 8 Stream Media Handsets 8.1 Development 8.2 Analysis of solution for Stream Media 8.2.1 Windows Media Player 8.2.2 Realnetworks 8.2.3 Packet video 8.2.4 Funinhand Player 8.3 Launch and sales trend 8.4 Development trends 9 TV Handsets 9.1 Development 9.2 TV transmitting based on mobile networks 9.3 TV transmitting based on broadcast networks 9.3.1 DVB-H (Digital Video Broadcast-Handheld) 9.3.2 DMB (Digital Multimedia Broadcasting) 9.3.3 ISDB-T (Integrated Service Digital Broadcasting-Terrestrial) 9.3.4 MidiaFLO 9.4 Analysis on development of transmitting way 9.5 Launch of TV handset 9.6 Sales volume and global development trends 9.7 Problems 10 Game Handsets 10.1 Development of game handset 10.2 Development of acceleration chip for 2D/3D multimedia 10.2.1 ATI 10.2.2 NVIDIA 10.3 Launch and sales trends 10.4 Development trends 11 Analysis of consumer recognition of multimedia handsets
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2005-2006 www.researchinchina.com All Rights Reserved |
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Composition of Multimedia Handsets Multimedia Handset Classification The First Type of Chord Handset in China The First Typical Chord Handset YAMAHA Sound Source Chip YMU757 "MA-1" YAMAHA Sound Source Chip YMU759“MA-2” YAMAHA Sound Source Chip YMU762“MA-3” YAMAHA Sound Source Chip YMU765“MA-5” OKI Sound Source Chip ML2860, ML2870 OKI Sound Source Chip ML2864, ML2871, ML2873 OKI Sound Source Chip ML2863, ML2865, ML2872 Market Share in China for YAMAHA and OKI ROHM Sound Source Chip BU8899GU and BU8709KN The First NEC Sound Source Chip uPD9970 Development Route of NEC Sound Source Chip NEC Sound Source Chip uPD9993, uPD9995, uPD9996 NEC Sound Source Chip uPD9971 Launch of Chord Handsets in 2000-2005 Sales Volume of Domestic Chord Handsets in 2000-2005 The First FM Handset in China The First Nokia Handset with FM The First SonyEricsson Handset with FM The First Sumsung Handset with FM Philips FM chip TEA5761 Philips FM chip TEA5767 Sanyo LV2400 FM Chip Sanyo LV24000FM Chip Handset Application(add FM by using LV24002) ST Microelectronics FM Chip TDA7701 Launch of FM Handset in China, 2000-2005 Horizontal Comparison of FM Handset Manufacturers in 2005 The First Type of MP3 Handset in the World The First Type of MP3 Handset in China The First Music Handset Base of MP3 Technology - - Auditory Curve Handset MP3 Decoder Chips ft1760N and ft1770N Used by Fangtek NEC uPD9993 supported MP3 decoding Launch of MP3 Handset in China, 2000-2005 Growth of MP3 Handset Market Share in China, Jan-July, 2005 Market Scale of MP3 Handsets in China, 2004-2006 The First Camera handset in the World The First Camera handset in China The First 1-megapixel camera phone in the World The First 2-megapixel camera phone in the World The First 3-megapixel camera phone in the World The First 5-megapixel camera phone in the World The First 7-megapixel camera phone in the World Composition of Module Functional Block of Graphic Processing Chip Cost Proportion of Components of Camera Module Camera Module Industry Sales Revenue and Gross Profit of Primax Electronics, 2001-2005 Shipment of Camera Module of Premierimage, 2003-2005 Sales Revenue and Gross Profit of Chicony Electronics, 2001-2007 Sales Revenue and Gross Profit of Tekom Technologies, 2001-2005 Sales Revenue and Gross Profit of Liteon Semiconductor, 1999-2005 Main Business of Cowell World Optech Revenue of OV, 2003Q4-2005Q3 Net Revenue of OV, 2003Q4-2005Q3 Modern Products Structure Sensor Advancement Route of ElecVision Market Trend of CCD and CMOS Launch of Camera Handsets in China, 2002-2005 Sales of Camera Handsets in China, 2002-2005 Forecast on Global Sales Volume of Handset and Camera Handsets, 2006-2008 The First Handset with Video Function in China The First DV-shape Handset in the World The First 3-megapixel DV Handset in the World The First DV Handset in China - Amoi A660 Sales of Core Logic, 2003-2005 Output Comparison of Three Main Products of Core Logic CAP Products of Core Logic ISP Products of Core Logic MAP Products (Multimedia Application Processor) of Core Logic Development Route of MAP Products of Core Logic Sales Volume and Average Selling Price of Mtekvision, 2004Q1-2005Q2 Launch of DV Handsets in China, 2000-2005 Sales of DV Handsets in China, 2004 -2005 Q1-Q4 MP4 Division The First MP4 Video Play Handset in China MP4 Handsets of Bird Sales Volume of Nexperia, 2002-2005 Internal Frame of PNX4008 Development Planning of Renesas SH-Mobile Development Planning of Renesas VPU Technology Application Field of Renesas VPU Processor Net Sales Revenue and Net Profit of NeoMagic, 2000-2005 Development Planning of MiMagic Products Nomadik Structure Nomadik Internal Distributing Processing Pattern Development Planning of Nomadik Products Sales Revenue of Vimicro, 2001-2005 Internal Frame of Vimicro VC0558 Sales Revenue and Gross Profit of MediaTek, 2000-2005 Staff Composition of MediaTek Internal Structure of PXA255 MP4 Handsets Coming into Domestic Market, 2000-2005 Sales of MP4 Handsets in China, 2004 -2005 The Earliest Stream Media Handsets in China The First VOD Video Player Handsets in China Stream Media Handsets Coming into Domestic Market, 2000-2005 Sales of Stream Media Handsets Sales in China, 2004 -2005 The First TV Handsets in the World The First Satellite TV Handset in the World The First TV Handsets in China Comparison of Mobile Network (honeycomb system) and Mobile Broadcast Transiting way DVB-H TV Transmission adopted in Europe, North America and Asia-Pacific Areas NOKIA DVB-H Handset -N92 Samsung DVB-H Handset DMB-T Satellite Mobile Digital TV Signal Structure of DMB-T System DMB-T TV Transmission Adopted by South Korea Samsung DMB-T Handset - SCH-B200 and SCH-B250 issued in 2005 ISDB-T TV Transmission Adopted by Japan NTT DoCoMo ISDB-T Handset Launch of TV Handsets in China, 2002-2005 Sales of TV Handsets in China, 2004 -2005 Sales Trend Forecast of Global TV Handsets, 2006-2010 The First Handset Embedded Game The First Game Handset with real Meaning Nokia N-Gage Updated Version N-Gage QD Game Handset of LG Operation Status of NVIDIA, 2003Q4-2005Q1 Game Handsets Coming into Domestic Market, 2003-2005 Sales of Game Handsets in China, 2004-2006 Problems of Game Handsets in 2005 Functions that Users most interested in 2005 Gender Proportion for cognition of Multimedia Handset among Handsets Users in 2005 Attractability of Multimedia Handset for Users in Different Ages
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