Denso CASE (Connectivity, Automation, Sharing and Electrification) Research Report, 2020
  • Jul.2020
  • Hard Copy
  • USD $3,400
  • Pages:105
  • Single User License
    (PDF Unprintable)       
  • USD $3,200
  • Code: DYN03
  • Enterprise-wide License
    (PDF Printable & Editable)       
  • USD $4,800
  • Hard Copy + Single User License
  • USD $3,600
      

As one of the top three Tier1 suppliers in the world, Denso makes adjustments and deployments during the automotive industry disruption.

Sorting out Denso’s existing product lines, up to 200-plus varieties are found, including virtually 70 for CASE (connectivity, automation, sharing and electrification). 

Denso’s CASE Products (Part)

Denso 1_副本.png 
Source: Marklines; ResearchInChina

The number of auto parts will decrease in the trend towards CASE. In a recent opinion, automotive hardware will be standardized and contribute declining revenue and profits, and future competition lies in the ability to develop software-defined vehicles. Emerging carmakers have late-mover advantages with more software talents.

Another view is that Tier1 suppliers will be marginalized by OEMs (e.g., Tesla and VW) who try to lead research and development of operating system, DCU (or vehicle central computer) and core software and hardware systems.

It can be seen from Denso’s CASE layout that the supplier not only makes deployments in all aspects of hardware but spends on software not less than IT-backed firms.

Denso’s Investment in Hardware
The US government’s crackdown on Chinese high-tech companies shows that just developing software and applications at the upper layer is not enough, and holding basic materials, core components and basic software is the only way to be free of others.

Denso lavishes heavily on core fundamental technologies, including magnetic materials, power semiconductors, solid-state batteries, magnetic heat pumps, human-computer interaction, AI, sensors, and quantum computing.

denso 2_副本.png

In 2018, Denso invested FLOSFIA and collaborated with the latter on developing a next-generation power semiconductor material (α-Ga2O3) for vehicle application. Schottky Barrier Diode (SBD), Flosfia’s α- Ga2O3 material, can work under 600V and 10A, with rated power of 100W-1kW, outperforming SiC products in both efficiency and cost. SBD is expected to be spawned in 2020. Theoretically, SBD material is seven times more efficient than GaN in low frequency and doubles GaN in high frequency or more.

Denso has been devoted to researching automotive semiconductor technology since its IC Laboratory was set up in 1968, having made improvements in ECU, sensor and other products. In September 2017, Denso founded a subsidiary -- NSITEXE, a developer of next-generation high-performance semiconductors. DFP (data flow processor) independently developed by NSITEXE, differs totally from CPU and GPU. For practical use of DFP, Denso and NSITEXE then invested Blaize and quadric.io, two semiconductor start-ups. Blaize, founded by former workers at Intel in 2012, builds software and process architectures from the underlying layer for better AI computing. NSITEXE helps to develop an autonomous driving technology which makes instant judgment in extreme scenarios, by combining DFP and EPU from quadric.io.

Leading Tier1 suppliers from Japan and Germany often adopt IDM model and have their own chip fabrication plants, compared with IC designers focusing on prevailing FABLESS model in China. Denso Hokkaido is Denso’s key manufacturing site of semiconductor sensors. To meet the robust demand from electrification and autonomous driving markets, Denso plans expansion of its Hokkaido plant. The expansion project will break ground in July 2020 and be completed in June 2021. The number of employees will expectedly rise to about 1,150 in 2025.  

Denso’s Investment in Software
In 2025, Denso will boast 12,000 software talents worldwide; it will have more than 1,000 staffs and over 1,100 patents in autonomous driving field.

In addition to workforce enlargement for independent development, Denso also invests quite a few software firms.

denso 3_副本.png

Denso’s Big Competitive Edges in an Age of CASE
From Denso’s alliance, acquisitions and investment map as below as well as the Abstract of this report, it can be seen that Denso is sinking to research and development of core technologies and parts.


 denso 4.png
Source: Denso

Tier1 suppliers once gave an impression that they were suppliers of integrated systems for OEMs. As OEMs more set foot in system integration, Denso has turned to research and development of more basic core technologies. Weighed by new entrants from all walks of life, Denso still stays competitive on the strength of its across-the-board product matrices, economies of scale, and software and hardware synergy.

For example, Denso’s cockpit systems integrated with HMI and air-conditioning technologies will offer better user experience. This is an impossibility for the majority of companies who fail as well in high integration at the underlying layer.

 denso 5_副本.png
Source: Denso; ResearchInChina

1. Profile and R&D of Denso

1.1 Profile
1.1.1 Introduction
1.1.2 Development Course
1.1.3 Revenue Breakdown (by Customer), FY2020
1.1.4 Revenue Breakdown (by Product), FY2020
1.1.5 Revenue Target of Mobility Business, 2025
1.1.6 Alliance Strategy
1.1.7 Denso’s Business Presence in China
1.2 Denso’s Automotive Product System
1.2.1 Automotive Product System
1.2.2 Automotive Electronics
1.2.3 Main Divisions and CASE Related Products
1.3 R&D Layout and Research Direction
1.3.1 Global R&D System
1.3.2 R&D Input, FY2016-2020
1.3.3 Future R&D Input
1.3.4 R&D Orientations
1.3.5 Automotive Electronics Development Direction

2. Autonomous Driving (AD) Products and Layout

2.1 Denso’s AD Layout
2.1.1 Fields to be Covered by Denso AD Technologies in 2025
2.1.2 Denso’s AD Technology Plan
2.1.3 Denso’s AD R&D Mode
2.1.4 AD R&D Bases and Test Bases of Denso
2.2 Denso’s AD Products
2.2.1 Denso’s ADAS Product System
2.2.2 Denso Develops Next Gen Vision Sensor
2.2.3 Denso’s Stereo Vision Sensor
2.2.4 Denso’s Surround-view System
2.2.5 Denso’s Radars
2.2.6 Denso’s AVP System
2.3 AD Investment of Denso
2.3.1 Overview of Denso’s Investments in AD
2.3.2 Denso’s AD Investment Project Case I
2.3.3 Denso’s AD Investment Project Case II
2.3.4 Denso’s AD Investment Project Case III
2.3.5 Denso’s AD Investment Project Case IV

3. Smart Cockpit Products and Layout

3.1 Technical Layout of Denso Smart Cockpit
3.1.1 Technology Roadmap of Denso Smart Cockpit
3.1.2 Denso Combines HMI Technology with Air Conditioner Technology
3.1.3 Denso’s Smart Cockpit Investment I
3.1.4 Denso’s Smart Cockpit Investment II
3.2 Denso’s Smart Cockpit Products
3.2.1 Overview of Denso’s Cockpit Technologies
3.2.2 Denso’s Cockpit DCU
3.2.3 Denso’s DSM Products
3.2.3 Denso’s DSM Product: DSM for Commercial Vehicle
3.3 Terminal Products of Denso’s Smart Cockpit
3.3.1 In-Vehicle Display
3.3.2 HUD
3.3.3 Instrument
3.3.4 Car Navigation
3.3.5 Smart Communication System
3.3.6 V2X Module of Denso
3.3.7 Denso’ DCM
3.3.8 Automotive Air conditioner Controller of Denso
3.3.9 Other Cockpit Modules of Denso

4. Electrification Products and Layout

4.1 Electrification Business Layout of Denso
4.1.1 Main Products of Electrification Business of Denso
4.1.2 Revenue Target of Automotive Electrification Business of Denso
4.1.3 Direction and Target of Automotive Electrification Products of Denso
4.1.4 R&D Cooperation of Automotive Electrification Products of Denso
4.1.5 Global Market Shares of Major Electrification Products of Denso
4.1.6 Denso’s Global Layout in Electrification
4.1.7 Denso’s R&D Direction in Electrification
4.1.8 Electric Brand ELEXCORE
4.1.9 Denso’s Partnership in Automotive Electrification (I)
4.1.10 Denso’s Partnership in Automotive Electrification (II)
4.2 BMS of Denso
4.2.1 Denso’s BMS
4.2.2 NI-MH Battery Management System
4.2.3 Lithium Battery Management System
4.2.4 PHEV’s BMS (I)
4.2.5 PHEV’s BMS (II)
4.2.6 Control Module of BMS

5. Other CASE Technology Layouts

5.1 Denso MaaS
5.1.1 Denso MaaS: Establish digital twin
5.1.2 Denso MaaS: Mobility Service Terminal
5.1.3 MaaS in Fleet Management
5.1.4 Denso MaaS: Use of Real-Time Steaming Media Technology
5.1.5 Denso’s Investment Projects in MaaS Sector 
5.2 Denso’s Automotive Semiconductor Layout
5.2.1 Denso’s Automotive Semiconductor Layout I
5.2.2 Denso’s Automotive Semiconductor Layout II
5.2.3 Denso’s Automotive Semiconductor Layout III
5.3 Other CASE Investment Layout of Denso
5.3.1 OTA Investment and Partnership
5.3.2 Network Security Layout
5.3.3 Investment and Partnership, 2018-2019

6. Summary
6.1 Overview of Denso’s CASE Strategy
6.2 Competitive Advantages and Disadvantages of Denso’s CASE Strategy
6.3 Denso’s Integration Advantage Case
6.4 How Denso Succeeds
6.5 List of Software Companies Invested by Denso
6.6 Inspiration of Denso’s Development for Chinese Parts Vendors
 

Automotive AUTOSAR Platform Research Report, 2024

AUTOSAR Platform research: the pace of spawning the domestic basic software + full-stack chip solutions quickens. In the trend towards software-defined vehicles, AUTOSAR is evolving towards a more o...

China Passenger Car Electronic Control Suspension Industry Research Report, 2024

Research on Electronic Control Suspension: The assembly volume of Air Suspension increased by 113% year-on-year in 2023, and the magic carpet suspension of independent brands achieved a breakthrough ...

Global and China Hybrid Electric Vehicle (HEV) Research Report, 2023-2024

1. In 2025, the share of plug-in/extended-range hybrid electric passenger cars by sales in China is expected to rise to 40%. In 2023, China sold 2.754 million plug-in/extended-range hybrid electric p...

L3/L4 Autonomous Driving and Startups Research Report, 2024

The favorable policies for the autonomous driving industry will speed up the commercialization of L3/L4. In the second half of 2023, China introduced a range of policies concerning autonomous drivin...

Intelligent Vehicle Cockpit-driving Integration (Cockpit-driving-parking) Industry Report, 2024

At present, EEA is developing from the distributed type to domain centralization and cross-domain fusion. The trend for internal and external integration of domain controllers, especially the integrat...

Global and China Automotive Operating System (OS) Industry Report, 2023-2024

Chinese operating systems start to work hard In 2023, Chinese providers such as Huawei, Banma Zhixing, Xiaomi, and NIO made efforts in operating system market, launched different versions with competi...

Automotive RISC-V Chip Industry Research Report, 2024

Automotive RISC-V Research: Customized chips may become the future trend, and RISC-V will challenge ARM What is RISC-V?Reduced Instruction Set Computing - Five (RISC-V) is an open standard instructio...

Passenger Car CTP (Cell to Pack), CTC (Cell To Chassis) and CTB (Cell to Body) Integrated Battery Industry Report, 2024

Passenger Car CTP, CTC and CTB Integrated Battery Industry Report, 2024 released by ResearchInChina summarizes and studies the status quo of CTP (Cell to Pack), CTC (Cell To Chassis) and CTB (Cell to ...

Software-defined Vehicle Research Report, 2023-2024 - Industry Panorama and Strategy

1. How to build intelligent driving software-defined vehicle (SDV) architecture? The autonomous driving intelligent platform can be roughly divided into four parts from the bottom up: hardware platf...

Automotive DMS/OMS (Driver/Occupant Monitoring System) Research Report, 2023-2024

In-cabin Monitoring study: installation rate increases by 81.3% in first ten months of 2023, what are the driving factors? ResearchInChina released "Automotive DMS/OMS (Driver/Occupant Monitoring Sys...

Automotive Functional Safety and Safety Of The Intended Functionality (SOTIF) Research Report, 2024

As intelligent connected vehicles boom, the change in automotive EEA has been accelerated, and the risks caused by electronic and electrical failures have become ever higher. As a result, functional s...

Autonomous Driving Map Industry Report,2024

As the supervision of HD map qualifications tightens, issues such as map collection cost, update frequency, and coverage stand out. Amid the boom of urban NOA, the "lightweight map" intelligent drivin...

Automotive Vision Industry Research Report, 2023

From January to September 2023, 48.172 million cameras were installed in new cars in China, a like-on-like jump of 34.1%, including: 9.209 million front view cameras, up 33.0%; 3.875 million side vi...

Automotive Voice Industry Report, 2023-2024

The automotive voice interaction market is characterized by the following: 1. In OEM market, 46 brands install automotive voice as a standard configuration in 2023. From 2019 to the first nine month...

Two-wheeler Intelligence and Industry Chain Research Report, 2023

In recent years, two-wheelers have headed in the direction of intelligent connection and intelligent driving, which has been accompanied by consumption upgrade, and mature applications of big data, ar...

Commercial Vehicle Telematics Industry Report, 2023-2024

The market tends to be more concentrated in leading companies in terms of hardware. The commercial vehicle telematics industry chain covers several key links such as OEMs, operators, terminal device ...

Automotive Camera Tier2 Suppliers Research Report, 2023

1. Automotive lens companies: "camera module segment + emerging suppliers" facilitates the rise of Chinese products. In 2023, automotive lens companies still maintain a three-echelon pattern. The fir...

China Passenger Car Navigate on Autopilot (NOA) Industry Report, 2023

Intelligent driving is evolving from L2 to L2+ and L2++, and Navigate on Autopilot (NOA) has become a layout focus in the industry. How is NOA advancing at present? What are hotspots in the market? Wh...

2005- www.researchinchina.com All Rights Reserved 京ICP备05069564号-1 京公网安备1101054484号