China Car Navigation Industry Report, 2010
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The rapid development of Chinese automotive market has sped up the evolution of automotive navigation in China in recent years. It is expected that the car navigation market size of China will reach nearly 5.7 million sets in 2010.
In China, the factory OEM car navigation device market is dominated by Denso, Aisin, Pioneer, Alpine and other foreign manufacturers, while the aftermarket is occupied by Coagent, Luteshi, Soling and other domestic peers.
Chinese Car Navigation Market Size, 2005-2010（Unit:10,000 sets） 
Source: ResearchInChina
In July 2010, ResearchInChina investigated 2,823 models of 92 car brands available in Chinese mainland market and found that 606 models (a 21.47% share) were equipped with navigation devices (Standard Configuration).
As for prices, the cars equipped with navigation devices (Standard Configuration) are mainly the medium-end ones priced at RMB100,000-150,000, RMB200,000-250,000 and RMB250,000-300,000, as well as luxurious ones at the price of RMB1.0-1.5 million to RMB1.5-2.0 million.
Of the car models equipped with navigation devices (Standard Configuration), European cars take the largest portion of 36.25%, while Japanese cars, American cars and South Korean cars enjoy comparable proportions, and Chinese cars are with the least percentage.
The Equipping of Navigation Devices (Standard Configuration) to Car Models by Clique
Source: ResearchInChina
Taking the sales of every car model into account, only a small number of cars are equipped with navigation devices in China. Compared with the developed markets in Japan, Europe and the United States, the potentials of Chinese car navigation market are far from being released.
1 Overview of Car Navigation
1.1 Introduction
1.2 Classification
1.3 Industry Chain
1.3.1 Constitution
1.3.2 Main Taches
2 Chinese Car Navigation Market Environment
2.1 Impact of China Automobile Industry
2.2 Output and Sales Volume of Cars in 2009
2.3 The Equipping of Navigation Devices to Cars in China in 2010
3 Status Quo of Car Navigation Market
3.1 Global Car Navigation Industry and Market
3.2 Chinese Car Navigation Industry and Market
3.2.1 Evolution
3.2.2 Market Size
3.2.3 The Equipping of Car Navigation Devices
3.3 Factors Affecting Consumer Demand
3.4 Development Trends
4 Sales Channels of Car Navigation Devices
4.1 Preassembly to Cars
4.2 IT Channel
4.3 3C Stores
4.4 Car 4S Stores & Auto Parts Stations
5 Survey on Factory OEM Car Navigation Devices
5.1 Japanese Cars
5.2 South Korean Cars
5.3 European Cars
5.4 American Cars
5.5 Chinese Cars
6 Car Navigation Suppliers
6.1 Clarion
6.2 Alpine
6.3 Denso
6.4 JVC-Kenwood
6.5 Pioneer
6.6 Aisin AW
6.7 GARMIN
6.8 TomTom
6.9 Beijing UniStrong
6.10 Shenzhen Seg Scientific Navigations Co., Ltd
6.11 BDStar Navigation
6.12 Hangsheng Electronics
6.13 Coagent
6.14 MiTAC
6.15 Holux
6.16 GlobalSat
7 GPS Chip Market and Manufacturers
7.1 Global GPS Chip Market
7.2 Global GPS Chip Manufacturers
7.2.1 SiRF
7.2.2 STMicroelectronics
7.2.3 Maxim
7.2.4 ATMEL
7.2.5 SIGE
7.3 Chinese GPS Chip Manufacturers
7.3.1 OlinkStar
7.3.2 HuaXun Microelectronics
7.3.3 UniStar Microelectronics
Car Navigation Industry Chain
Introduction of Satellite Positioning and Navigation System
Top 10 Countries by Car Output in the World, 2001-2009
Top 10 Countries by Passenger Car Output in the World, 2001-2009
Global Ranking of Car Consumption
Output of Cars in China, 2005-2010
Top 10 Mini Car Models and Their Navigation Devices (Standard Configuration) by Sales Volume, Jan.-May, 2010
Top 10 Small Car Models and Their Navigation Devices (Standard Configuration) by Sales Volume, Jan.-May, 2010
Top 15 Compact Models and Their Navigation Devices (Standard Configuration) by Sales Volume, Jan.-May, 2010
Top 10 Medium-end Models and Their Navigation Devices (Standard Configuration) by Sales Volume, Jan.-May, 2010
Top 5 Medium and High-class Car Models and Their Navigation Devices (Standard Configuration) by Sales Volume, Jan.-May, 2010
Top 10 SUV Models and Their Navigation Devices (Standard Configuration) by Sales Volume, Jan.-May, 2010
Top 10 MPV Models and Their Navigation Devices (Standard Configuration) by Sales Volume, Jan.-May, 2010
Chinese Car Navigation Market Size, 2005-2010
Sales Volume of PND Navigators in China, 2004-2009
Number and Percentage of Car Models Equipped with Navigation Devices (Standard Configuration) in China
Price Range of Car Models Equipped with Navigation Devices (Standard Configuration) in China
Proportion of the Surveyed on Car Navigation
Percentage of Factory OEM Car Navigation in China
Sales Channels of Aftermarket Car GPS Navigators
Market Shares of Aftermarket Car GPS Navigators, 2009
Survey on Satisfaction of Car Users with 4S Stores Service
Ratios of Car Product Businesses in Car 4S Stores
The Equipping of Navigation Devices (Standard Configuration) to Car Models by Clique
Japanese Car Models Equipped with Navigation Devices (Standard Configuration)
Japanese Car Models Equipped with Navigation Devices (Absolute Standard Configuration)
South Korean Car Models Equipped with Navigation Devices (Standard Configuration)
South Korean Car Models Equipped with Navigation Devices (Absolute Standard Configuration)
European Car Models Equipped with Navigation Devices (Standard Configuration)
European Car Models Equipped with Navigation Devices (Absolute Standard Configuration)
American Car Models Equipped with Navigation Devices (Standard Configuration)
American Car Models Equipped with Navigation Devices (Absolute Standard Configuration)
Chinese Car Models Equipped with Navigation Devices (Standard Configuration)
Chinese Car Models Equipped with Navigation Devices (Absolute Standard Configuration)
Revenue and Operating Margin of Clarion, FY2006-FY2010
Revenue of Clarion by Region, FY2009-FY2010
Principle of Clarion’s Interactive Navigation System
GPS Production Bases of Clarion in China
Prime Operating Revenue of DCOE, 2004-2009
Performance of Alpine, FY2004-FY2009
Sales Revenue Make-ups of Alpine, FY 2007-FY2009
Sales Revenue of Alpine by Region, FY 2007-FY2009
Prime Operating Revenue of Dalian Alpine, 2004-2009
Prime Operating Revenue of Taicang Alpine, 2004-2009
Revenue and Profit of Denso, FY2006-FY2010
Client Structure of Denso, FY2008-FY2010
Product Structure of Denso, FY2008-2010
Revenue and Operating Margin of JVC-KENWOOD, FY2008-FY2010
Revenue of JVC-KENWOOD by Division, FY2008-FY2010
Revenue of JVC-KENWOOD’s Automotive Electronics, FY2008-FY2010
Revenue and Operating Margin of Pioneer, FY2006-FY2010
Revenue of Pioneer by Division, FY2007-FY2011
Revenue and Operating Margin of Pioneer’s Automotive Electronic Division, FY2007-FY2011
Revenue of Pioneer by Region, FY2007-FY2009
Revenue of Pioneer’s Automotive Electronic Division from Factory OEM Car Navigation Device Market and Aftermarket, FY2009-2012E
Client Structure (except Toyota) of Aisin Seiki, FY2008-FY2010
Sales Revenue of Aisin AW, FY2003-FY2009
Sales Volume of Aisin AW Car Navigation Products, FY2003-FY2009
Major Clients of Aisin AW Car Navigation Products
Revenue and Profit of GARMIN, 2005-2010
Revenue of GARMIN by Region, 2007-2009
Sales Revenue of GARMIN by Product, 2009
R&D Expenses of GARMIN, 2005-2009
Revenue Structure of TomTom, 1Q 2010
PND Sales of TomTom, 2003-2009
Operation of UniStrong, 2007-2009
Revenue of UniStrong by Product, 2008-2013E
Major Competitors of UniStrong
Cooperation between UniStrong and Garmin
Planned Investment Projects of UniStrong
Sales Volume of Seg’s GPS Products, 2003-2008
Main Business and Technologies of BDStar Navigation
Products of BDStar Navigation
Operating Income and Profit of BDStar Navigation, 2005-2010
Operating Income of BDStar Navigation by Region, 2009
Prime Operating Revenue of Hangsheng Electronics, 2004-2009
Major Car Models Equipped with Caska’s GPS
OEM Cars Equipped with Coagent’s GPS Products
Revenue of Coagent, 2004-2009
Shares of Coagent in Car GPS Modified Market, 2009
Company Profile of MiTAC
Operating Income of MiTAC, 2003-2009
Operating Income and Net Income of Holux, 2003-2010
Quarterly GPS Sales of Holux, 2007-2009
Performance of Globalsat, 2005-2010
Global GPS Chip Market Scale, 2005-2013E
Chinese GPS Chip Market Scale, 2008-2011
Global Sales of SiRF, 2003-2008
Sales Revenue of ST, 2005-2010
Revenue of ST by Region, 2008-2009
Revenue of ST by Division, 1Q 2009
Revenue and Profit of Maxim, 2005-2010
Sales Revenue of ATMEL, 2005-2009
Net Income of ATMEL, 2005-2009
Revenue of ATMEL by Region, 2009
Revenue of ATMEL by Division, 2009
Sales Revenue of SiGe, 2003-2008
Major GPS Products of SiGe
Products of HuaXun Microelectronics
Products of UniStar Microelectronics
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