Chinese Brand OEM Telematics Industry Report, 2020
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Chinese Brand Telematics Research: Telematics system installation rate is close to 50%

In 2020, the Chinese OEMs are scrambling to ever faster iterate infotainment systems and add new features, which have been first available to new mass-produced cars:

  1. In June, VENUS, SAIC Roewe’s new infotainment system mounted on Roewe RX5 PLUS, was launched on market, offering new functions such as voice cloning, Alipay applet and car-home interconnection.
  2. In June, BEIJING-X7 equipped with BAIC’s Magic Box system was rolled out, with capabilities like face recognition, home interconnection, and AR navigation.
  3. In July, BYD Han with BYD DiLink3.0 went on sale. The system features a 15.6-inch rotating center console screen and the "Littlie Di" voice icon;
  4. In August, HAVAL Fun-Life 2.0 integrated with Tencent Auto Intelligence 3.0 (TAI 3.0) was first seen in HAVAL F7;
  5. In October, Chery i-Connect@Lion4.0 system was launched with Tiggo 8PLUS, and new functions such as “Xiaoqi” intelligent assistant and voiceprint recognition were added;
  6. In November, ORA ES11 (pre-sold in September), an electric car running ORA Smart-café? OS, was to become available on market.

From January to August 2020, a total of 4.43 million new vehicles in China were equipped with Telematics system from January to August 2020, a like-for-like increase of 4.0%, of which 1.75 million units were Chinese brand vehicles, down by 4.8% from the prior-year period. Yet homegrown brands led in penetration and saw a rate of up to 49.7% in the first eight months of 2020, up 9.2 percentage points over the same period of last year, according to the statistics of ResearchInChina. This indicates that Chinese brands have begun to include Telematics system in standard configuration of their new vehicles.


The GKUI automotive intelligent system co-created by Geely and ECARX has been iteratively and functionally updated. As of July 2020, it has attracted more than 2 million users and been available to 40 models.

GKUI is a custom-made onboard system based on the Android system, having been iterated twice. The E01 SoC for GKUI 19 is defined by ECARX and designed by MediaTek. It uses a 64-bit quad core Central Processing Unit (CPU) that combines with dedicated Graphics Processing Unit (GPU) to support 1080p HD dual-screen display and a 4G modem. With AI Cloud, super voice, control interaction, versatile ID and other capabilities, GKUI 19 has been first available to 2020 Geely Boyue PRO. The E02 SoC with built-in 8-core CPU and independent neural processing unit (NPU) is expected to be mounted on vehicles in late 2020 or early 2021.
Incall, Changan Automobile's telematics information system has undergone two generations of upgrade: the first generation was iterated to 3.0 and the second generation fuses with TAI. In 2018, Changan Automobile established the joint venture "Phoenix Auto Intelligence" with Tencent to provide a telematics development platform and big data analysis. At present, new models, such as CS85 COUPE, UNI-T and CS75 PLUS, have started installation of the TAI-integrated Incall system. Among them, UNI-T, which was launched in June 2020, carries the latest UNI Life automotive intelligent interaction system whose underlying layer is Incall and which uses AI chip of Horizon Robotics and integrates with a range of interaction capabilities, e.g., WeChat vehicle version, Tencent Map vehicle version, Tencent Dingdang voice interaction system, face recognition, and Tencent Aiquting. 


Great Wall Haval features two telematics systems: Hi-Life intelligent interconnection system and Fun-Life intelligent connectivity system. Of which, Fun-Life system is co-developed by Haval and Bean Tech, going through two iterations. Fun-Life 1.0 packing TAI 2.0 system, was first applied to 2020 Haval F5 and rolled out to the market in April 2020; the TAI3.0-integrated Fun-Life 2.0 was first found in 2021 Haval F7/F7x launched in late August 2020. 


Chinese brand telematics is expected to be headed in following directions:

1. At present, the installation of telematics in new Chinese brand vehicles approximates 50%. Telematics is expected to become a standard configuration in over 100,000 models in future. 
2. Chinese brands keep ahead of others by leveraging abundant ecosystem resources of internet giants like BAT (Baidu, Alibaba and Tencent). Examples include Banma Zhixing co-built by SAIC and Alibaba, Fun-Life system developed by Great Wall Motor together with Tencent, and i-Connect@Lion 4.0 Chery designed in harness with Baidu.

3. Since the outbreak of COVID-19, foreign brands have expedited deployments in telematics. In April 2020, SAIC Volkswagen announced an intelligent telematics system, and partnered with TAI, Amap, JD, Alibaba Cloud and China Mobile to strengthen localization. In July 2020, Dongfeng Nissan updated Nissan Connect system and launched the “Intelligent Connectivity Future” plan. In July 2020, BMW and Tencent formed a digital partnership to promote application of “Tencent Mini Scenarios” and WeChat vehicle version in BMW cars.

4. For functions, navigation, voice assistant, and entertainment ecosystem have become the standard configuration of new cars. All OEMs are enriching infotainment with capabilities such as large/multi-screen/jilt display, WeChat vehicle version, voice personalization/virtual image, onboard KTV, Douyin, car-home interconnection, fleet build-up and applets, as well as mobility services (refueling/washing/insurance). In future, ever more smartphone functions will be incorporated to in-vehicle infotainment system.

5. Advances have been made in the availability of 5G telematics technology in Chinese brand vehicle models. For example, Huawei 5G technology is used in production models like GAC Aion V (launched in Jun. 2020), BYD Han (launched in Jul. 2020), Roewe MARVEL R (presale in Sept. 2020), and BAIC BJEV ARCFOX αT (launched in Oct. 2020). In April 2020, Huawei initiated the “5G Automotive Ecosystem”, with 18 automaker members including FAW Group (FAW Hongqi, FAW Besturn, FAW Jiefang), Changan Automobile, Dongfeng Motor (Dongfeng Passenger Vehicle and Dongfeng Xiaokang), SAIC Group (SAIC Motor Passenger Vehicle and SAIC GM Wuling), GAC Group (GAC NE), BAIC BJEV, BYD, Great Wall Motor, Chery, JAC, Yutong Bus, SERES, NAVECO and T3 Mobility.

1. Telematics Market Size of Chinese Brand OEMs
1.1 Telematics Information Service System
1.1.1 Installations and Installation Rate of Telematics to Cars in China: Overall Situation
1.1.2 Installations and Installation Rate of Chinese Brand Telematics System: Overall Situation
1.1.3 Installations and Installation Rate of Chinese Brand Telematics System: by Brands
1.1.4 Installations and Installation Rate of Chinese Brand Telematics System: by Prices
1.1.5 Installations and Installation Rate of Chinese Brand Telematics System: by Systems
1.2 DCM
1.2.1 Installations and Installation Rate of Chinese Brand DCMs: Overall Situation
1.2.2 Installations and Installation Rate of Chinese Brand DCMs: by Brands
1.2.3 Installations and Installation Rate of Chinese Brand DCMs: by Prices

2. Comparison of Telematics Functions between Chinese Brand OEMs
2.1 Telematics Deployments of Chinese Brand OEMs
2.1.1 Telematics Products and Planning
2.1.2 Telematics Technology and Service Partners
2.1.3 5G-based Telematics Layout
2.2 Comparison of Telematics Hardware and Software between Chinese Brand OEMs
2.2.1 Comparison of Dashboard and Center Console
2.2.2 Comparison of Voice Interaction Functions
2.2.3 Comparison of Life/Mobility Service Functions

3. Telematics Products of Top 10 Chinese OEMs 
3.1 Geely
3.1.1 Development Course of Geely Telematics Information System 
3.1.2 Installations and Installation Rate of Geely’s Telematics Information Systems
3.1.3 Introduction to GKUI System
3.1.4 Main Features of GKUI 18 
3.1.5 Main Features of GKUI 19
3.1.6 First Vehicle Model Installed with GKUI 19: Boyue PRO (2020)
3.1.7 Function Evolution and Development Trend of GKUI
3.1.8 Latest News about Geely’s Telematics

3.2 SAIC
3.2.1 Development Course of SAIC’s Telematics Information System
3.2.2 Installations and Installation Rate of SAIC’s Telematics Information Systems
3.2.3 Introduction to Banma Zhixing System
3.2.4 Function Iteration of Banma Zhixing System
3.2.5 Detailed Functions of Banma Zhixing System
3.2.6 Vehicle Model Installed with Banma Zhixing System: Roewe RX5 MAX
3.2.7 Vehicle Model Installed with Banma Zhixing System: Roewe RX5 PLUS 
3.2.8 Major Partners of Banma Zhixing System
3.2.9 Latest News about SAIC’s Telematics

3.3 Changan Automoibile
3.3.1 Development Course of Changan’s Telematics Information System
3.3.2 Installations and Installation Rate of Changan’s Telematics Information Systems
3.3.3 Introduction to INCALL System
3.3.4 Function Iteration of INCALL System
3.3.5 Vehicle Model Installed with INCALL System: Changan CS85 COUPE
3.3.6 Vehicle Model Installed with INCALL System: UNI-T
3.3.7 Major Partners of INCALL System
3.3.8 Latest News about Changan’s Telematics

3.4 Great Wall Motor
3.4.1 Great Wall Motor's GTO (Greatwall Totally Online) Strategy
3.4.2 Great Wall Motor's Telematics Layout
3.4.3 Installations and Installation Rate of Telematics Information Systems of Great Wall Haval
3.4.4 Development Course of Intelligent Interconnectivity System of Great Wall Haval
3.4.5 Installations and Installation Rate of Haval Telematics Information System
3.4.6 Introduction to Haval Fun-Life Intelligent Connectivity System
3.4.7 Detailed Intelligent Connectivity Functions of Haval Fun-Life 2.0 
3.4.8 Vehicle Model Installed with Haval Intelligent Interconnectivity System: Haval F7 (2021)
3.4.9 Great Wall WEY Smart Interconnect System: Function Evolution
3.4.10 Installations and Installation Rate of Great Wall WEY’s Telematics Information System
3.4.11 Vehicle Model Equipped with Great Wall WEY’s Smart Interconnect System: VV5 (2021)
3.4.12 Development Course of Great Wall Ora’s Intelligent Interconnectivity System
3.4.13 Vehicle Model Equipped with Great Wall Ora Smart-café OS: Ora Cat
3.4.14 Partners of Great Wall’s Telematics
3.4.15 Latest News about Great Wall’s Telematics

3.5 GAC
3.5.1 Development Course of GAC’s Telematics Information System
3.5.2 Installations and Installation Rate of GAC’s Telematics Information System
3.5.3 ADiGO Intelligent IoT System 3.0
3.5.4 Representative Vehicle Models Installed with ADiGO -Aion LX/Aion V
3.5.5 Development Trend of GAC’s Telematics Information System
3.5.6 Major Partners of GAC’s Telematics Information System
3.5.7 Latest News about GAC’s Telematics

3.6 BYD
3.6.1 Development Course of BYD’s Telematics Information System
3.6.2 Installations and Installation Rate of BYD’s Telematics Information System
3.6.3 Introduction to DiLink System
3.6.4 Function Iteration of DiLink System
3.6.5 Detailed Functions of DiLink System
3.6.6 Vehicle Model Installed with DiLink System: Song Pro
3.6.7 Vehicle Model Installed with DiLink System: Han
3.6.8 Major Partners of BYD’s Telematics Information System
3.6.9 Latest News about BYD’s Telematics

3.7 Chery
3.7.1 Chery’s Intelligent Interconnection Strategy
3.7.2 Development Course of Chery’s Telematics Information System
3.7.3 Installations and Installation Rate of Chery’s Telematics Information System
3.7.4 Introduction to Chery i-Connect@Lion System
3.7.5 Vehicle Model Installed with Chery i-Connect@Lion 3.0: EXEED LX/ Tiggo 8PLUS
3.7.6 Partners of Chery i-Connect@Lion System
3.7.7 Latest News about Chery’s Telematics

3.8 Dongfeng
3.8.1 Overview of Dongfeng Telematics Information System
3.8.1 Overview of Dongfeng Telematics Information System: Installations and Installation Rate
3.8.2 Dongfeng Fengshen WindLink 4.0 System
3.8.3 Dongfeng Fengshen WindLink APP
3.8.4 Installations of Dongfeng Fengshen WindLink 
3.8.5 Telematics Developments of Dongfeng Fengshen
3.8.6 Dongfeng Fengxing Futurelink 3.0 System
3.8.7 Dongfeng Fengxing Futurelink APP
3.8.8 Installations of Dongfeng Fengxing Futurelink
3.8.9 Introduction to Dongfeng Fengguang MY FENGON
3.8.10 Dongfeng Fengguang MY FENGON APP
3.8.11 Installations of Dongfeng Fengguang MY FENGON
3.8.12 Dongfeng Venucia i-Connect System 4.0
3.8.13 Dongfeng Venucia i-Connect APP
3.8.14 Installations of Dongfeng Venucia i-Connect
3.8.15 Latest News about Dongfeng’s Telematics

3.9 BAIC
3.9.1 Development Course of BAIC’s Telematics Information System
3.9.2 Vehicle Model Installed with Magic Box System: BEIJING-X7
3.9.3 Darwin System
3.9.3 Vehicle Model Installed with Darwin System: EU7
3.9.4 Telematics Partners
3.9.4 Telematics Partner: Smart Cockpit-Harman
3.9.4 Telematics Partner: Seat-Faurecia
3.9.4 Telematics Partner: 5G
3.9.4 Telematics Partner: 5G-Huawei
3.9.4 Telematics Partner: 5G-Huawei
3.9.5 Latest News about BAIC’s Telematics

3.10 FAW
3.10.1 Intelligent Connectivity Business Layout of FAW
3.10.2 Installations and Installation Rate of Telematics Information Systems of FAW Hongqi
3.10.3 Installations and Installation Rate of Telematics Information Systems of FAW Hongqi, by Model
3.10.4 Development Course of Telematics Information System of FAW Hongqi
3.10.5 Vehicle Model Installed with FAW Hongqi HC System: Hongqi HS5
3.10.6 Installations and Installation Rate of Telematics Information Systems of FAW BESTURN
3.10.7 Installations and Installation Rate of Telematics Information Systems of FAW BESTURN
3.10.8 Vehicle Model Installed with FAW BESTURN D-life System: BESTURN T99
3.10.9 Major Partners of FAW’s Telematics Information Systems
3.10.10 Latest News about FAW’s Telematics

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