Global and China Automotive Seating System Industry Report, 2010-2011
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The seemingly inconspicuous seating system is merely inferior to engine in the automotive cost structure. The average price of common car seats is around US$850-1,050, that of medium-grade ones US$1,400-1,600 or so, and that of top-grade ones over US$2,000. The seating system turns out to be more expensive than gear box, chassis, and auto body to most of the cars.  
The automotive seating system mainly consists of cushion frame, back frame, slide channel, covering, pad assy, recliner assy, and motor. The frames and the slide channel are usually obtained via the laser welding of high strength steels and they ask for excellent metal processing technology. Pad assy requires superb chemical preparation technology, electric control and order recall need electronic technology, and covering demands textile technology; consequently, there are few manufacturers of automotive seating assembly and the threshold is very high.  

Revenue of Global Major Manufacturers of Seating System for Passenger Vehicles , 2010 (million USD)

The global automotive seating manufacturers fall into American, Japanese, and European factions. The America-based manufacturers are mainly composed of JC and Lear. As the world’s largest manufacturer of automotive seating system, JC enjoys absolute superiority in pad assy technology and global presence. It possesses rich cash flow and improves its industry chain through purchasing small producers. JC accomplished three acquisitions from November 2010 to January 2011. In Nov., 2010, JC purchased Michel Thierry, the supplier of automotive seat textile fabrics for JC; in December 2010, JC acquired the component business of Keiper, the inventor of seat recliner assy, and the seating business of Recaro famous for top-grade automotive seating system; and in January 2011, JC bought the supplier of metal frames for automotive seating system named CRH whose major customers are manufacturers of luxury vehicles.

Lear started its business with seating fabrics, its industry chain is highly integrated, and the major clients cover GM, Ford, and Audi, who contribute more than 50% to its revenue.

The Japanese manufacturers include Toyota Boshoku, TS, and TACHI-S; wherein, the former two thrive from seating fabrics, while the latter grows from seating spring. Toyota Boshoku mostly supplies for Toyota; 74% automotive seating systems of Honda are provided by TS; and the major clients of TACHI-S are Nissan and Honda.  

The European manufacturers consist of French Faurecia and German Brose. Engaged in medium & high-grade cars, Faurecia acquired Seat Comfort Segment of German Hoerbiger in December 2010. It mainly serves Audi A8 & A7, BMW 7 series, Bentley 831/621, and Benz S series, all are luxury cars priced over RMB 1 million.  

Brose, the largest manufacturer of electric seat adjustor and the second largest manufacturer of door-lock system in Europe, takes the lead worldwide in the fields of electric window winder, auto door system, ABS motor and air-conditioner fan assembly, but it deals with small quantities of seat assembly.  
In addition, the automotive seating manufacturers cover South Korean DYMOS and HANIL E-HWA; wherein, the former also provides gear boxes for South Korean Tanktech, and the latter gives priority to trim.

All the automobile manufacturers in China except BYD adopt the seating systems of joint ventures, and BYD also needs to purchase key components. The automotive joint ventures in China are mostly controlled by the foreign parties, and may eventually develop into sole proprietorships. The joint ventures of foreign-funded automotive enterprises in China are mainly the branch companies with the highest profit margin. Take Toyota Boshoku as an example: its operating margin in Japan is 1.2%, while that in China is as high as 13.6%. China has contributed over 80% to the profit of Toyota Boshoku.
1. Introduction to Automotive Seating System
1.1 Structure
1.2 Framework
1.3 Motor
1.4 Fabric

2. Global and China Automobile Market and Industry
2.1 Global Automobile Market
2.2 Global Automobile Industry
2.3 Chinese Automobile Market, 2010
2.3.1 Overview
2.3.2 Market Pattern
2.4 Chinese Automobile Market, 2011
2.4.1 Overview
2.4.2 Passenger Car
2.4.3 SUV
2.4.4 MPV
2.4.5 Cross Passenger Car
2.4.6 Commercial Vehicle
2.5 China Automobile Industry

3. Global and China Automotive Seating System Industry
3.1 Global Scale
3.2 Global Ranking
3.3 Relationship between Automotive Seating System Manufacturers and Automobile Manufacturers in the World
3.4 Shares of Automotive Seating System Suppliers of Major Automobile Manufacturers
3.5 China Automotive Seating System Industry
3.6 Relationship between Automotive Seating System Manufacturers and Automobile Manufacturers in China

4. Automotive Seating System Manufacturers
4.1 Toyota Boshoku
4.1.1 Changchun Faway Toyota Boshoku Auto Parts Co., Ltd
4.1.2 Tianjin Intex Auto Parts Co., Ltd
4.1.3 Tianjin Kahou Automotive Decoration Co., Ltd
4.1.4 Tianjin Feng'ai Automotive Seat Parts Co., Ltd
4.1.5 Tianjin Toyota Boshoku Automotive Parts Co., Ltd
4.1.6 Chengdu Toyota Boshoku Automotive Parts Co., Ltd
4.1.7 Shanghai Toyota Boshoku Automotive Parts Co., Ltd
4.1.8 Kunshan Toyota Boshoku Automotive Parts Co., Ltd
4.1.9 Ningbo Araco Co., Ltd
4.1.10 Toyota Boshoku Ningbo Co., Ltd
4.1.11 Guangzhou Intex Auto Parts Co., Ltd
4.1.12 Feng'ai (Guangzhou) Auto Seat Parts Co., Ltd
4.1.13 Toyota Boshoku Foshan Co., Ltd
4.2 TS
4.2.1 Guangzhou TS Automotive Interior Systems Co., Ltd
4.2.2 Wuhan TS-GSK Auto Parts Co., Ltd
4.3 Tachi-S
4.3.1 Tacle Guangzhou Automotive Seat Co., Ltd
4.4 Faurecia
4.4.1 Changchun Faurecia Xuyang Automotive Seat Co., Ltd
4.4.2 Faurecia-GSK (Wuhan) Automotive Seating Co., Ltd
4.5 Lear
4.5.1 Lear Dongfeng Automotive Seating Co., Ltd
4.5.2 Jiangxi Jiangling Lear Interior Systems Co., Ltd
4.5.3 Shenyang Lear Automotive Seating and Interior Systems Co., Ltd
4.5.4 Chongqing Lear Chang'an Automotive Interior Decoration Co., Ltd
4.5.5 Lear Automotive Systems (Wuhu) Co., Ltd
4.5.6 Lear Automotive Fabric (Rui’an) Co., Ltd
4.5.7 Nanjing Lear Xindi Automotive Interiors Systems Co., Ltd
4.5.8 Tacle Guangzhou Automotive Seat Co., Ltd
4.5.9 Lear Corporation Changchun Automotive Interior System Co., Ltd
4.5.10 Beijing Lear Dymos Automotive Systems Co., Ltd
4.5.11 Shanghai Lear Stec Automotive Parts Co., Ltd
4.6 Johnson Control
4.6.1 Keiper
4.6.2 Shanghai Yanfeng Johnson Controls Seating Co., Ltd (YFJC)
4.6.3 Nanjing YFJC
4.6.4 Wuhu Johnson Controls Yunhe Automotive Seating Co., Ltd
4.6.5 Chongqing YFJC
4.6.6 Guangzhou Dongfeng Johnson Controls Automotive Seating Co., Ltd
4.6.7 Changchun Faway-Johnson Controls Automotive Systems Co., Ltd
4.7 Visteon
4.7.1 YFV
4.8 Magna
4.9 Brose
4.10 DYMOS
4.11 Sitech
4.12 Changchun Xuyang
4.13 Wuhan New Yunhe
4.14 Hubei Aviation Precision Machinery Technology Co., Ltd
4.15 GSK Industrial
Geographical Distribution of Global Automobile Market, 2010
Automobile Sales Volume in China, 2001-2010
Monthly Automobile Sales Volume in China, 2010
Monthly Sedan Sales Volume in China, Jan 2006-Dec 2010
Market Shares of Joint Ventures, 2010
Distribution of Chinese Automotive Market by Displacement, 2009-2010
Distribution of Chinese Automotive Market by Grade, 2010
Automobile Sales Volume in China, 2009-Mar 2011
Automobile Sales Volume and YoY Growth Rate in China, 2009-Mar 2011
Passenger Car Sales Volume and YoY Growth Rate in China, Jan-Mar 2011
Market Shares of Passenger Cars by Type in China, Jan-Mar 2011
Sales Volume of Passenger Cars below 1.6 L in China, 2009-Mar 2011
Proportion of Passenger Cars below 1.6 L to All Passenger Cars by Sales Volume in China, 2009-Mar 2011
Top 10 Sedan Models in China by Sales Volume, Jan-Mar 2011
Top 10 Sedan Enterprises in China by Sales Volume, Jan-Mar 2011
SUV Sales Volume in China, 2009-Mar 2011
Top 5 SUV Models in China by Sales Volume, 2009-Mar 2011
MPV Sales Volume in China, 2009-Mar 2011
Top 5 MPV Models in China by Sales Volume, 2009-Mar 2011
Sales Volume of Cross Passenger Cars, 2009-Mar 2011
Commercial Vehicle Sales Volume, 2009-Mar 2011
Bus Sales Volume, 2009-Mar 2011
Truck Sales Volume, 2009-Mar 2011
Automobile Export Volume in China, 2008 - Mar 2011
Scale of Global Passenger Car Seat Industry, 2006-2012
Output Value of Global Passenger Car Seats by Region, 2010
Market Shares of Major Passenger Car Seat Manufacturers in the World, 2010
Shares of Toyota's Automotive Seat Suppliers, 2010
Shares of Honda's Automotive Seat Suppliers, 2010
Shares of Automotive Seat Suppliers of RENAULT-NISSAN, 2010
Shares of VW's Automotive Seat Suppliers, 2010
Shares of GM's Automotive Seat Suppliers, 2010
Shares of FORD's Automotive Seat Suppliers, 2010
Shares of HYUNDAI's Automotive Seat Suppliers, 2010
Shares of PSA's Automotive Seat Suppliers, 2010
Market Shares of Major Automotive Seat Manufacturers in China, 2010
Ranking of Major Automotive Seat Manufacturers in China by Revenue, 2010
Revenue and Operating Margin of Toyota Boshoku, FY2006-FY2011
Revenue of Toyota Boshoku by Product, FY2006-FY2010
Revenue of Toyota Boshoku by Region, FY2006-FY2010
Operating Income of Toyota by Region, FY2010-FY2011
Operating Profit of Toyota Boshoku by Region, FY2010-FY2011
Seat Shipment and Seat Sizes of Toyota Boshoku, FY2010-FY2011
Seat Output and Seat Sizes of Toyota Boshoku in Japan, America, Pacific-Asia and Europe
Quarterly Revenue and Operating Profit in Pacific-Asia, Q1 FY2010 - Q4 FY2011
Toyota Boshoku in China
Revenue and Operating Margin of TS, FY2006-FY2011
Honda Project of TS
Supply of TS to Honda
Revenue of TS by Product, FY2010-FY2011
Revenue of TS by Region, FY2010-FY2011
Operating Profit of TS by Region, FY2010-FY2011
Revenue and Operating Margin of Tachi-S, FY2004-FY2011
Clients of Tachi-S, FY2007-FY2011
Revenue of Tachi-S by Region, FY2007-FY2011
Operating Profit of Tachi-S by Region, FY2007-FY2011
Revenue and Operating Margin of Faurecia, 2005-2010
Clients of Faurecia, 2010
Revenue of Faurecia by Product, 2009-2010
Revenue of Faurecia by Region, 2009-2010
Revenue and Clients of HOERBIGER, 2011
Revenue of Changchun Faurecia by Product, 2010
Revenue of LEAR by Region, 2010
Revenue and Operating Margin of LEAR, 2003-2010
Revenue of LEAR by Region, Q1 2011
Revenue of LEAR in BRIC, 2005-2010
Revenue of LEAR by Size, 2010
Number of LEAR's Employees by Region, 2009-2010
Branches of LEAR in the World
Revenue and Operating Margin of JC Automotive Experience, 2006-2010
Revenue of JC Automotive Experience by Region, 2006-2010
Operating Profit of JC Automotive Experience by Region, 2006-2010
Branches of Johnson Control in the World
Revenue and Number of Employees of KEIPER, 2007-2010
Revenue of Visteon by Region, 2009-2010
Revenue of Visteon by Product, 2010
Revenue of Visteon by Client, 2010
Revenue of Visteon by Region, Q1 2011
Revenue of Visteon by Client, Q1 2011
Revenue of Visteon's Interiors Department by Region
YFV in China
Revenue, Gross Margin and Net Income of YFV, 2008-2010
Revenue of YFV by Client, 2010
Revenue of YFV by Product, 2010
Revenue and Number of Employees of BROSE, 2000-2011
Revenue and Net Profit Margin of DYMOS, 2004-2010
Factories of DYMOS
Revenue and Operating Profit of Hubei Aviation Precision Machinery Technology Co., Ltd., 2006-2011

Ranking of Major Passenger Car Seat Manufacturers by Revenue in the World, 2010
Ranking of Top 13 Automotive Seat Manufacturers in China by Revenue, 2010
Financial Data of Tianjin Intex Auto Parts Co., Ltd, 2010
Revenue of Tianjin Kahou Automotive Decoration Co., Ltd, 2005-2011
Subsidiaries of Tachi-S in China
Financial Data of FAWAY Johnson, 2010
Financial Data of Changchun FAW FAWAY Johnson Controls Automotive Metal Components Co., Ltd, 2010
Major Clients of Hubei Aviation Precision Machinery Technology Co., Ltd

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