Research into Automotive Display: 10-Billion-Yuan Automotive Display Market Is Thriving.
In this report, those are analyzed and studied such as the market size, installation rate, display technology, development trends and suppliers of automotive displays (incl. cluster display, center console display, etc.).
The Center Console Display Shipments Rank First, and the Installation Rates of Rearview Mirror Displays, Rear Seat Entertainment Displays and Vehicle Control Displays Continue to Grow.
Being bound up with automobile sales, automotive display shipments worldwide edged down 1.5% year-on-year to approximately 159 million units in 2019 when auto sales continued a bearish trend. In 2020, the COVID-19 pandemic drags down global automobile sales (a like-for-like slump of 25.5% in H1 2020, and may recover a bit in H2 2020), with a projected year-on-year plunge of 20% or so. Against this, global automotive display shipments are expected to fall 12.1% year-on-year to 140 million units in 2020. In the long run, the automotive display market, however, will resume growth alongside intelligent connected vehicles at a gallop, with shipments projected to reach 180 million units by 2025.
In the Chinese market, the installation rate of console displays exceeds 80%, while full LCD cluster displays see the fastest installation rate, accompanied by a marked rise in installation rates of rearview mirror displays, HUD, center console displays, among others.
In 2019, the automotive display shipments of global panel vendors grew concentrated ever, especially the top five’s rose by 4.3 percentage points. JDI led the pack in the market, while Tianma Microelectronics, the largest Chinese automotive panel supplier, took the third place in the world with its shipments growing at a far higher rate than those of JDI and LGD; however, BOE saw the quickest shipment growth rate as high as 73.2%. Chinese players are growing strong.
Automotive Display Technology: Given LCD Overcapacity, Suppliers Are Racing to Develop New Technologies such as AMOLED
LCD still prevails in the automotive display market, but Japanese and Korean panel makers led by JDI and LGD have been gearing from a-Si products to LTPS and even AMOLED to suit to the changing automotive demand.
Moreover, the rapid release of new LCD capacities will lead to a severer oversupply, ever lower prices and less meager profits, forcing vendors to cut production and seek for a transition and even a retreat from the LCD market.
BOE: it announced at the end of 2019 that it would stop investing in LCD capacity, but focus on OLED and next-generation Mini LED and Micro LED instead, with a plan to spawn Mini LED in Q4 2020.
LGD: It will stop production of LCD panels in South Korea before the end of 2021 to slash losses.
AUO: It trims LCD capacity and quickens to develop new products.
With the CASE (connected, autonomous, shared, electrified) trend in the automotive sector, automotive displays tend to be bigger, and in the form of conjugate displays and multi-displays. The rising of novel automotive displays such as vehicle control displays and curved displays has brought opportunities to Chinese vendors. Major suppliers have rolled out new technical solutions like AMOLED and Mini LED successively in 2020.
LGD: In February 2020, it provided a digital cockpit based on an OLED curved display for the new Cadillac Escalade. In June 2020, it announced that it will develop a retractable display before 2024.
Tianma Microelectronics: The ACRUS technology, debuted in January 2020, raises the contrast to over 30,000:1 by laminating LTPS double-layer panels.
Innolux: In July 2020, it launched a 29-inch free-form curved display incorporating a cluster board and a CID display, and planned to achieve mass production in 2022.
TCL CSOT: In October 2020, the 48” 8K In-cell Touch AM Mini-LED backlight curved automotive display was released, as the first 5096 partition AM Mini-LED backlight and 100% NTSC display in the automotive industry and the world’s first 6.7” AMOLED cloud scroll display.
Automotive Display Installation: Integrated Displays Grow a Standard Configuration, and OLED/AMOLED Displays Begin to Penetrate in High-end Cars.
At present, automotive dual-displays or even triple-displays represent a trend. A larger display spans the entire center console, featuring the functionality involved with the copilot. As per the center console display configuration of Chinese passenger cars in 2018-2020, the installation rate of multi-displays was up from 0.3% in 2018 to 1.3% in Q2 2020. The interiors of Mercedes-Benz, Volkswagen, Chang’an and other models in 2020 reveal that dual-displays have almost become the standard.
The multi-display layout is basically available in models priced above RMB150,000, except Chang'an Benni E-Star launched in April 2020, a mini-car priced below RMB100,000 that has full LCD cluster & center console dual-displays, signaling the penetration of dual-displays into the medium and low-end models.
With the evolvement of intelligent connectivity technology, cars are growing to be mobile smart terminals. In addition to cluster & center console dual displays, HUD, electronic rearview mirror displays, copilot recreation displays, rear seat entertainment displays, and transparent A-pillars have emerged. HOZON U, for instance, launched in 2019, is equipped with a vehicle control display and transparent A-pillars besides dual displays. ENOVATE ME7 unveiled in September 2020 carries 5 high-definition displays including a cluster display, a center console display, a copilot display and dual displays in the rear row.
According to the concept models released by OEMs, curved displays will shine in the automotive display field in future. Luxury brand cars and new energy vehicles are first making use of OLED displays.
Previously, only small displays such as transparent A-pillars, and Audi virtual rearview mirror displays applied OLED. In 2020, some production models use OLED on large displays for center consoles and the copilot. Mercedes-Benz S-class launched in August 2020 is provided with a 12.8-inch OLED curved center console display; the 2021 Cadillac Escalade will be packed with the industry’s first large-size curved OLED cluster display; Nissan’s IMQ concept uses a 33.1-inch curved display; Audi-Aicon concept adopts a surrounded display.
China Automotive Fragrance and Air Purification Systems Research Report, 2023
Automotive fragrance and air purification systems: together to create a comfortable and healthy cockpitTechnology trend: intelligence of fragrance system and integration of air purification system
In...
Global and China Solid State Battery Industry Report, 2023
Solid state battery research: semi-solid state battery has come out, is all-solid state battery still far away?In recent years, the new energy vehicle market has been booming, and the penetration of n...
Global and China Passenger Car T-Box Market Report, 2023
T-Box industry research: the market will be worth RMB10 billion and the integration trend is increasingly clear.
ResearchInChina released "Global and China Passenger Car T-Box Market Report, 2023", w...
Analysis Report on Auto Shanghai 2023
Analysis on 75 Trends at Auto Shanghai 2023: Unprecedented Prosperity of Intelligent Cockpits and Intelligent Driving Ecology
After analyzing the intelligent innovation trends at the Auto Shanghai 20...
Chinese Emerging Carmakers’ Telematics System and Entertainment Ecosystem Research Report, 2022-2023
Telematics service research (III): emerging carmakers work on UI design, interaction, and entertainment ecosystem to improve user cockpit experience.
ResearchInChina released Chinese Emerging Carmake...
China Passenger Car Cockpit-Parking Industry Report, 2023
Cockpit-parking integration research: cockpit-parking vs. driving-parking, which one is the optimal solution for cockpit-driving integration?Cockpit-parking vs. driving-parking, which one is the optim...
Automotive Sensor Chip Industry Report, 2023
Sensor chip industry research: driven by the "more weight on perception" route, sensor chips are entering a new stage of rapid iterative evolution.
At the Auto Shanghai 2023, "more weight on percepti...
Automotive Electronics OEM/ODM/EMS Industry Report, 2023
Automotive electronics OEM/ODM/EMS research: amid the disruption in the division of labor mode in the supply chain, which auto parts will be covered by OEM/ODM/EMS mode? Consumer electronic manu...
China Automotive Smart Glass Research Report, 2023
Smart glass research: the automotive smart dimming canopy market valued at RMB127 million in 2022 has a promising future.Smart dimming glass is a new type of special optoelectronic glass formed by com...
Automotive Ultrasonic Radar and OEM Parking Roadmap Development Research Report, 2023
Automotive Ultrasonic Radar Research: as a single vehicle is expected to carry 7 units in 2025, ultrasonic radars will evolve to the second generation.
As a single vehicle is expec...
Autonomous Driving SoC Research Report, 2023
Research on autonomous driving SoC: driving-parking integration boosts the industry, and computing in memory (CIM) and chiplet bring technological disruption.
“Autonomous Driving SoC Research ...
China ADAS Redundant System Strategy Research Report, 2023
Redundant System Research: The Last Line of Safety for Intelligent VehiclesRedundant design refers to a technology adding more than one set of functional channels, components or parts that enable the ...
Intelligent Steering Key Components Report, 2023
Research on intelligent steering key components: four development trends of intelligent steering
The automotive chassis consists of four major systems: transmission system, steering system, driving ...
Automotive Digital Instrument Cluster Operating System Report, 2023
Digital Instrument Cluster Operating System Report: QNX commanded 71% of the Chinese intelligent vehicle cluster operating system market.
Amid the trend for the integration of digital cluster and cen...
800V High Voltage Platform Research Report, 2023
How to realize the commercialization of 800V will play a crucial part in the strategy of OEMs.
As new energy vehicles and battery technology boom, charging and battery swapping in the new energy vehi...
Automotive Intelligent Cockpit Platform Research Report, 2023
Intelligent cockpit platform research: the boundaries between vehicles and PCs are blurring, and there are several feasible paths for cockpit platforms.
Automotive Intelligent Cockpit Platform Resea...
Global and China Automotive Wireless Communication Module Industry Report，2023
Vehicle communication module research: 5G R16+C-V2X module, smart SiP module and other new products spring up.
In 2022, 4G modules swept 84.3% of the vehicle communication module market....
Intelligent Vehicle Cockpit-Driving Integration Research Report, 2023
Cockpit-Driving Integration Research: many companies are making layout and may implement it during 2024-2025.
1. What is the real cockpit-driving integration?
At present, automotive electroni...