China Car Navigation Industry Report, 2011

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Car navigation equipment mainly include two categories: In-Dash navigation and Portable Navigation Device (PND).

In OEM market, In-Dash navigation devices play main roles. In December 2011, ResearchInChina investigated 3,698 models of passenger cars on sale in the Chinese market and found that 1,041 models (accounting for 28.2%, up 6.7 percentage points from 2010) were equipped with In-Dash navigation devices (as standard configuration).

In 2011, among all cars on sale in China, 42.7% of European cars were equipped with In-Dash navigation devices (as standard configuration), up 6.4 percentage points from 2010; the proportions of South Korean cars and Chinese cars with In-Dash navigation devices (as standard configuration) saw the highest growth rates, and increased by 10.5 percentage points and 8.7 percentage points respectively.

Proportion of Models on Sale Equipped with In-Dash Navigation Devices

Compared with 2010, the proportion of automobiles (at the unit price of less than RMB500,000) equipped with In-Dash navigation devices (as standard configuration) in China in 2011 was higher, particularly 20.4% of the automobiles tagged with the unit price of RMB100,000-200,000 were installed with In-Dash navigation devices instead of 11.9% in 2010. This shows that In-Dash navigation has become one of the important indicators in the configuration of middle and low-end automobiles.

This report analyzes:

Sales volume of global and Chinese automotive In-Dash navigation devices;

Global and Chinese PND sales volume;

Development of navigation electronic maps and major manufacturers in China;

Proportion of automobiles equipped with In-Dash navigation devices (as standard configuration) in China by type and their prices

Major sales channels of automotive navigation devices in China;

Operation and navigation business of foreign-funded, Taiwan-funded and mainland Chinese automotive navigation companies;

Major global and Chinese GPS chip manufacturers and their development.

1. Overview of Car Navigation
1.1 Introduction
1.2 Classification
1.3 Industry Chain
1.3.1 Overview
1.3.2 Main Links

2. Chinese Car Navigation Market Environment
2.1 Impact of China Automobile Industry on Car Navigation
2.2 Application of Car Navigation in China Automobile Market in 2011
2.3 Development Environment of Car Navigation in China

3. Status Quo of Car Navigation Market
3.1 Evolution of Car Navigation in China
3.2 Car Navigation Market Breakdown
3.3 In-Dash Navigation Market
3.3.1 Global In-Dash Navigation Market
3.3.2 China In-Dash Navigation Market Scale
3.3.3 In-Dash Navigation Supply Relationship in China
3.4 PND Market
3.4.1 Global PND Market
3.4.2 Chinese PND Market
3.5 Navigation Map
3.6 Development Trends of Car Navigation in China
3.6.1 Development Trends
3.6.2 Impact of Telematics on Car Navigation Market

4. Survey on OEM Car Navigation Devices in China
4.1 Japanese Cars
4.2 South Korean Cars
4.3 European Cars
4.4 American Cars
4.5 Chinese Cars

5. Key Sales Channels of Car Navigation
5.1 OEM Market
5.2 After Market
5.2.1 IT Channel
5.2.2 3C Stores
5.2.3 Car 4S Stores & Auto Parts Stations

6. Foreign Car Navigation Enterprises
6.1 Clarion
6.1.1 Development Overview
6.1.2 Car Navigation Business
6.2 Alpine
6.2.1 Development Overview
6.2.2 Alpine China
6.3 Denso
6.3.1 Development Overview
6.3.2 Car Navigation Business
6.4 Bosch
6.4.1 Development Overview
6.4.2 Car Navigation Business
6.4.3 Bosch China
6.5 Pioneer
6.5.1 Development Overview
6.5.2 Car Navigation Business
6.6 Aisin AW
6.6.1 Development Overview
6.6.2 GPS Business
6.7 Garmin
6.8 TomTom

7. Mainland Chinese and Taiwan-owned Car Navigation Enterprises
7.1 MiTAC
7.2 Holux
7.3 GlobalSat
7.4 Mio
7.5 Beijing UniStrong
7.6 Chinagps Co., Ltd. (Shenzhen)
7.7 Shinco
7.8 Hangsheng Electronics

8. GPS Chip Market and Manufacturers
8.1 Profile of Global GPS Chip Market
8.2 Profile of Global GPS Chip Manufacturers
8.2.1 SiRF
8.2.2 Broadcom
8.2.3 ST
8.2.4 TI
8.2.5 Atmel
8.3 Overview of GPS Chip Manufacturers in China
8.3.1 Chengdu Goldtel Electronic Technology Company Limited
8.3.2 Beijing BDstar Navigation Co., Ltd.
8.3.3 OLinkStar Co., Ltd.

Car Navigation Industry Chain
Structure of Global On-orbit Satellites, July 1, 2011
Structure of Chinese On-orbit Satellites, July 1, 2011
Top 10 Countries by Automobile Output, 2001-2010
Top 10 Countries by Passenger Car Output, 2001-2010
China’s Auto Output and Sales Volume, 2005-2015E
Navigation Systems of Popular Car Models in China, 2010-2011
Top 10 Mini-cars by Sales Volume and Car Navigation System Models, Jan.-Nov. 2011
Top 10 Small Cars by Sales Volume and Car Navigation System Models, Jan.-Nov. 2011
Top 10 Compact Cars by Sales Volume and Car Navigation System Models, Jan.-Nov. 2011
Top 10 Medium Cars by Sales Volume and Car Navigation System Models, Jan.-Nov. 2011
Top 5 Medium and Large Cars by Sales Volume and Car Navigation System Models, Jan.-Nov. 2011
Top 10 SUVs by Sales Volume and Car Navigation System Models, Jan.-Nov. 2011
Top 10 MPVs by Sales Volume and Car Navigation System Models, Jan.-Nov. 2011
Classification of Car Navigation Market
Global In-Dash Navigation System Shipment, 2005-2015E
China In-Dash Navigation Sales Volume, 2005-2015E
OEM Relationship between Major In-Dash Navigation System Suppliers and Automobile Manufacturers in the World
Quantity and Proportion of Car Models Equipped with Navigation Devices (Standard Configuration) in China, 2010-2011
Price Range of Car Models Equipped with Navigation Devices (Standard Configuration) in China, 2010-2011
Global PND Shipment, 2005-2015E
PND Sales Volume and Growth Rate in China, 2004-2015E
Ranking of PND Brands in China by Notability, 2011
Cooperative Relationship between Major PND Brands and Map & Engine Enterprises in China
Chinese Navigation Map Market Scale, 2009-2013
Revenue Sources of Navigation E-map in China, 2009-2013
Overview of Navigation E-map Enterprises in China
Proportion of Cars Equipped with Navigation Devices (Standard Configuration) in China by Origin, 2010-2011
Japanese Cars Equipped with Navigation Devices (Standard Configuration) in China, 2010-2011
Price Distribution of Japanese Cars Equipped with Navigation Devices (Standard Configuration) in China, 2011
South Korean Cars Equipped with Navigation Devices (Standard Configuration) in China, 2010-2011
Price Distribution of South Korean Cars Equipped with Navigation Devices (Standard Configuration) in China, 2011
European Cars Equipped with Navigation Devices (Standard Configuration) in China, 2010-2011
Price Distribution of European Cars Equipped with Navigation Devices (Standard Configuration) in China, 2011
American Cars Equipped with Navigation Devices (Standard Configuration) in China, 2010-2011
Price Distribution of American Cars Equipped with Navigation Devices (Standard Configuration) in China, 2011
Chinese Cars Equipped with Navigation Devices (Standard Configuration) in China, 2010-2011
Price Distribution of Chinese Cars Equipped with Navigation Devices (Standard Configuration) in China, 2011
OEM Proportion of China Car Navigation
Sales Channels of Aftermarket Car GPS Navigators
Acceptance of 4S Services in Car Users
Revenue and Net Income of Clarion, FY2007-FY2011
Revenue of Clarion by Region, FY2009-FY2011
Principle of Clarion’s Interactive Navigation System
GPS Production Bases of Clarion in China
Operating Revenue of Alpine, FY2008-FY2012
Net Income of Alpine, FY2008-FY2012
Business Indicators of Alpine’s Production Bases in China, 2008-2009
Sales and Net Income of Denso, FY2009-FY2011
Sales of Denso by Division, FY2011
Operating Revenue and Total Profit of Denso (Tianjin) ITS, 2008-2009
Sales and Profit of Bosch, 2006-2010
Sales of Bosch by Region, 2010
Sales of Bosch by Business, 2010
Number of Employees of Bosch, 2006-2010
Car Navigation Products of Bosch
Global Deployment of Car Multimedia Business of Bosch
Sales of Bosch in China, 2006-2010
Revenue of Bosch China by Division, 2010
Car Multimedia Products of Bosch China
Business Indicators of Bosch Automotive Products (Suzhou), 2008-2009
Financial Data of Pioneer, FY2009-FY2011
Operating Revenue of Pioneer by Division, FY2009-FY2011
Revenue of Pioneer by Region, FY2009-FY2011
Sales and Net Income of Aisin AW, FY2008-FY2011
Sales Revenue Structure of Aisin AW by Product, FY2011
Major Clients of Car Navigation Products of Aisin AW, 2011
Revenue and Profit of Garmin, 2006-2011
Operating Revenue of Garmin by Division, 2010
Revenue of TomTom, 2008-2010
Global Stronghold Distribution of MiTAC
Main Navigation Products of MiTAC
Operating Revenue and Gross Profit of MiTAC, 2006-2011
Operating Revenue of MiTAC by Region, 2010
Main Car Navigation System Products of Holux
Operating Revenue and Gross Margin of Holux, 2006-2011
Operating Revenue and Gross Margin of GlobalSat, 2006-2011
Operating Revenue and Gross Margin of UniStrong, 2006-2011
Revenue and Gross Margin of UniStrong’s In-Dash Navigation Business, 2007-2011
Investment Projects of UniStrong
Operating Revenue, Total Profit and Number of Employees of CHINAGPS, 2008-2010
Operating Revenue of Hangsheng Electronics, 2004-2010
Brand Value of Hangsheng Electronics, 2006-2010
Global GPS Chip Market Scale, 2005-2015E
GPS Chip Market Scale in China, 2008-2015E
Operation of CSR, 2003-2008
Revenue of CSR by Division, 2009-2010
Broadcom’s Global Presence
Operating Revenue of Broadcom, 2001-2011
Headcount of Broadcom, 2001-2011
Mobile and Wireless Communication Customers of Broadcom
Operating Revenue of ST, 2006-2011
Revenue of ST by Division, 2010-H1 2011
Revenue of ST by Region, 2010-H1 2011
Operating Revenue and Gross Margin of TI, 2008-2010
Distribution of TI’s Operating Revenue by Region
Distribution of TI’s Operating Revenue by Division, 2008-2010
Operating Revenue and Gross Margin of Atmel, 2007-2010
Net Operating Revenue of Atmel by Division, 2008-2010
Net Operating Revenue of Atmel by Region, 2008-2010
Operating Revenue and Gross Margin of Goldtel, 2007-2011
Revenue and Gross Margin of Goldtel by Business, 2010-2011
Operating Revenue of Goldtel by Region, 2010-2011
Operating Revenue and Gross Margin of Beijing BDstar, 2006-2011
Revenue and Gross Margin of Beijing BDstar by Business, 2010-2011
Regional Distribution of BDstar’s Operating Revenue, 2010-2011
Asset Size and Net Income of Beijing TELLHOW OLinkStar, 2009-2011

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Beijing UniStrong Science and Technology Co., Ltd.(002383.SZ)

Beijing BDStar Navigation Co.,Ltd(002151.SZ)

Chengdu GoldTel Electronical Technology Co.,Ltd.(300101.SZ)

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