Global and China Forklift Industry Report, 2012
  • Oct./2012
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Along with the strong recovery of European and American forklift market and the steady growth of Asian forklift market in 2011, the global forklift industry hit another record high, with order quantity and sales volume attaining a YoY rise of 22.67% and 27.15% respectively.

China is playing an increasingly prominent role in the global forklift market. Since it became the world’s first largest forklift sales market in 2009, China has been ranking No. 1 in sales volume of forklift which has constituted around a quarter of the global total.

Proportion of China’s Forklift Sales Volume in the Global Total, 2008-2012
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The report highlights the global forklift market, as well as the status quo of forklift industry in China, and covers the followings:

(1) Production, sales and import & export of forklift in China;
(2) Electric forklift and internal combustion forklift markets in China;
(3) Competition in forklift products, producing areas and manufacturers in China;
(4) Top 15 forklift enterprises in China.

In recent years, the rising demand from logistics and warehousing has boomed the Chinese forklift market. The total sales volume of forklifts broke 200,000 units in 2010 and 300,000 units (313,847) in 2011, reaching a historic high. In H1 2012, affected by the factors like complicated domestic and international economic situation and the slowdown in the demand for forklift from downstream sectors, the growth rate of forklift industry dropped dramatically in China. However, the demand for forklift from urbanization and mechanization of logistics still remains robust. The total sales volume of forklifts at the end of 2012 is expected to be basically flat with 2011.

With respect to the market segments, electric warehouse forklift emerges as the most prominent product. In 2011, the sales volume of electric warehouse forklifts (including electric ride-on warehouse forklift and electric walking warehouse forklift) soared by 78.53% year-on-year to 53,171 units. In H1 2012, the sales volume of internal combustion counterbalanced forklifts fell by 7.60% YoY, while electric warehouse forklift witnessed steady growth in sales volume. In particular, the sales volume of electric ride-on warehouse forklift grew by 35.28%.

With the ballooned demand for forklift in China, the market competition is becoming increasingly fierce, and four kinds of enterprises get involved in the competition. The first type is large construction machinery and automobile manufacturers who have quickened up their pace entering the forklift market and emerged as new players. The second type is foreign-funded enterprises that increase their investments in China and have occupied a portion of market share. The third type is former manual forklift producers who begin to extend their product line to electric forklift, such as Zhejiang Noblelift Equipment, Ningbo Ruyi and EP Equipment. The fourth type is old forklift corporations which gradually withdraw from the market because of their weakened advantages in technology, market, service, etc.

Despite the intensified competition, Anhui Forklift Truck Group and Zhejiang Hangcha firmly dominate nearly half of China’s forklift market. In 2011, Anhui Forklift Truck Group maintained No. 1 position with sales volume of 70,840 forklifts, followed by Zhejiang Hangcha, with its forklift sales volume accounting for 21.76%.

Linde (China) Forklift Truck Corp., Ltd., the top foreign-invested forklift manufacturer, ranks No. 3 position in the industry in China.

1. Profile of Forklift
1.1 Definition
1.2 Classification
1.3 Upstream & Downstream

2 Development of Forklift Industry Worldwide
2.1 Overview
2.2 Development in Main Countries
2.2.1 United States
2.2.2 Japan
2.2.3 China
2.3 Key Manufacturers

3 Forklift Market in China
3.1 Production
3.2 Sales
3.2.1 Sales Volume
3.2.2 Sales Volume Structure
3.3 Import & Export
3.3.1 Import
3.3.2 Export

4 Market Segments in China
4.1 Internal Combustion Forklift
4.1.1 Status Quo 
4.1.2 Key Manufacturers
4.2 Electric Forklift
4.2.1 Status Quo
4.2.2 Major Products
4.2.3 Key Manufacturers

5 Forklift Market Competition in China
5.1 Product Competition
5.2 Enterprise Competition
5.3 Regional Competition

6 Key Manufacturers Worldwide
6.1 Toyota Industrial Corp.
6.1.1 Profile
6.1.2 Operation
6.1.3 Forklift Business
6.1.4 Forklift Business in China
6.2 Kion Group
6.2.1 Profile
6.2.2 Operation
6.2.3 Forklift Business in China
6.3 Jungheinrich Group
6.3.1 Profile
6.3.2 Operation
6.3.3 Forklift Business in China
6.4 NACCO Industries
6.4.1 Profile
6.4.2 Operation
6.4.3 Forklift Business in China
6.5 Crown Equipment Corp.
6.5.1 Profile
6.5.2 Operation
6.5.3 Forklift Business in China
6.6 Mitsubishi Caterpillar Forklift
6.6.1 Profile
6.6.2 Operation
6.6.3 Forklift Business in China
6.7 Komatsu Utility Co., Ltd.
6.7.1 Profile
6.7.2 Operation
6.7.3 Forklift Business in China

7 Key Manufacturers in China
7.1 Anhui HeLi Co., Ltd.
7.1.1 Profile
7.1.2 Operation
7.1.3 Revenue Structure
7.1.4 Gross Margin
7.1.5 Main Projects and Progress
7.1.6 Trend Forecast
7.2 Hangcha Group Co., Ltd.
7.2.1 Profile
7.2.2 Operation
7.2.3 Development Strategy
7.3 Tailift Qingdao Co., Ltd.
7.3.1 Profile
7.3.2 Operation
7.3.3 Competitive Edge
7.4 Lonking (Shanghai) Forklift Co., Ltd.
7.4.1 Profile
7.4.2 Operation
7.4.3 Competitive Edge
7.5 Guangxi LiuGong Machinery Co., Ltd.
7.5.1 Profile
7.5.2 Operation
7.5.3 Major Projects
7.6 Sino-American Zhejiang Maximal Forklift Co., Ltd.
7.6.1 Profile
7.6.2 Operation
7.6.3 R&D
7.7 Dalian Forklift Co., Ltd.
7.7.1 Profile
7.7.2 Operation
7.7.3 Competitive Edge
7.8 Anhui Jianghuai-Yinlian Heavy-Duty Construction Machine Co., Ltd.
7.8.1 Profile
7.8.2 Operation
7.8.3 R&D Capabilities
7.9 Xiamen XGMA Machinery Co., Ltd.
7.9.1 Profile
7.9.2 Operation
7.10 Zhejiang Noblelift Equipment Joint Stock Co., Ltd.
7.10.1 Profile
7.10.2 Operation
7.11 Others
7.11.1 EP Equipment
7.11.2 Hangzhou Good Friend Precision Machinery Co., Ltd.
7.11.3 Shandong Shantui Machinery Co., Ltd.
7.11.4 Jiangsu Jingjiang Forklift Truck Co., Ltd.
7.11.5 Ningbo Ruyi Joint Stock Co., Ltd.
Characteristics of Forklift by Type
Forklift Downstream Industry Distribution
Order Quantity and YoY Growth of Forklift Worldwide, 2007-2012
Sales Volume and YoY Growth of Forklift Worldwide, 2007-2012
Forklift Order Quantity and YoY Growth Worldwide by Region, 2011
Forklift Sales Volume and YoY Growth Worldwide by Region, 2011
Forklift Sales Volume and YoY Growth Worldwide by Product, 2010-2011
Sales Volume and % of Forklift in USA, Japan, Germany and France, 2006-2011 
Sales Volume and % of Forklift in USA, 2009-2011
Output of Japan’s Forklift by Product, 2005-2012
Domestic Sales Volume of Japan’s Forklift by Product, 2005-2012
Export Volume of Japan’s Forklift by Product, 2005-2012
Sales Volume and % of Forklift in China, 2008-2012
Global Top 10 Forklift Manufacturers by Sales, 2011
Output of Forklift in China, 2007-2012
Output Structure of Forklift in China by Product, 2010
Total Sales Volume and YoY Growth of Forklift in China, 2001-2012
Monthly Sales Volume of Forklift in China, 2011-2012
Domestic Sales Volume of China’s Forklift and % of Total Sales Volume, 2008-2012
Sales Volume of Forklift in China by Product, 2010-2012
Sales Volume and YoY Growth of Forklift in China by Company Type, 2009-2011
Import Volume and YoY Growth of Forklift in China, 2001-2012
Import Volume of Forklift in China by Product, 2008-2012
Import Price of Forklift in China, 2009-2012
Import Volume Structure of Forklift in China by Origin of Country, 2011
Export Volume and YoY Growth of China’s Forklift, 2001-2012
Export Volume of China’s Forklift by Product, 2008-2012
Export Price of China’s Forklift, 2009-2012
Export Volume Structure of China’s Forklift by Destination, 2011
Sales Volume of Internal Combustion Counterbalanced Forklift in China, 2005-2012
Sales Volume and % of Internal Combustion Counterbalanced Ride-on Forklift in China by Tonnage, 2010-2011
Top 5 Enterprises by Sales Volume of Internal Combustion Counterbalanced Ride-on Forklift in China, 2010-2011
Sales Volume of Electric Forklift in China, 2005-2012
Sales Volume of Electric Warehouse Forklift in China, 2005-2012
Sales Volume of Electric Ride-on Warehouse Forklift in China by Company Type, 2011
Sales Volume of Electric Walking Warehouse Forklift in China by Company Type, 2011
Top 5 Enterprises by Sales Volume of Electric Counterbalanced Ride-on Forklift and Electric Warehouse Forklift in China, 2011
Proportion of Sales of Electric Forklift and Internal Combustion Counterbalanced Forklift in China, 2005-2012
Forklift Market Concentration in China by Sales Volume, 2011
Competitive Landscape of Forklift Enterprises in China, 2011
Top 10 Forklift Manufacturers in China by Sales, 2011
Subsidiaries of Key Overseas Forklift Producers in China, 2011
Sales Volume of Forklift in China by Region, 2009-2011
Major Financial Indicators of Toyota Industrial Corp., FY2008-FY2012
Sales Structure of Toyota Industrial Corp., FY2008-FY2012
Global Presence of Toyota’s Forklift Business
Sales Volume of Toyota’s Forklift, FY2008-FY2012
Sales Volume of Toyota’s Forklift by Region, FY2009-FY2012
Order Amount and Sales of Kion Group, 2008-2012
Order Amount and Sales of Kion Group by Business, 2009-2012
Order Amount and Output of Jungheinrich, 2008-2012
Sales and Net Income of Jungheinrich, 2008-2012
Sales Structure of Jungheinrich by Region, 2007-2011
Sales Structure of Jungheinrich by Business, 2010-2011
Business Structure of NACCO Industries
Sales and Net Income of NACCO Industries, 2008-2012
Sales and Total Profit of NMHG’s Forklift Business, 2008-2012
Global Business Layout of Crown Equipment Corp.
Forklift Products of Crown Equipment Corp.
Global Industrial Layout of Mitsubishi Caterpillar Forklift
Forklift Products of Mitsubishi Caterpillar Forklift (Asia)
Forklift Products of Komatsu Utility 
Sales and Net Income of Komatsu, FY2008-FY2012
Revenue and Net Income of Anhui Heli, 2008-2012
Output and Sales Volume of Forklift of Anhui Forklift Truck Group, 2009-2012
Operating Revenue of Anhui Heli by Product, 2008-2012
Operating Revenue of Anhui Heli by Region, 2008-2012
Gross Margin of Anhui Heli, 2008-2012
Gross Margin of Major Products of Anhui Heli, 2008-2012
Output and Sales Volume of Forklift of Hangcha Group, 2009-2012
Total Revenue of Hangcha Group, 2007-2011
Output and Sales Volume of Forklift of Lonking (Shanghai) Forklift, 2009-2012
Output and Sales Volume of Forklift of Guangxi Liugong Machinery, 2009-2012
Development Course of Guangxi Liugong Machinery’s Forklift Business
Sales Volume of Zhejiang Maximal Forklift, 2010-2012
Forklift R&D Roadmap of Maximal Forklift
Forklift Output and Sales Volume of Dalian Forklift, 2009-2012
Domestic Marketing Network of Anhui Jianghuai-Yinlian Heavy-Duty Construction Machine
Forklift Output and Sales Volume of Xiamen XGMA Machinery, 2009-2012
Forklift Output and Sales Volume of Jiangsu Jingjiang Forklift Truck, 2009-2012

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