Global and China Intelligent Vehicle Personalization Technology Development Report, 2020
  • Mar.2021
  • Hard Copy
  • USD $3,700
  • Pages:165
  • Single User License
    (PDF Unprintable)       
  • USD $3,500
  • Code: BHY002
  • Enterprise-wide License
    (PDF Printable & Editable)       
  • USD $5,200
  • Hard Copy + Single User License
  • USD $3,900

Our Global and China Intelligent Vehicle Personalization Technology Development Report, 2020 highlights the analysis and summary of personalization status of mainstream auto brands at home and abroad.


We select, analyze and summarize 19 typical auto brands: Audi, BMW, Mercedes-Benz, Volkswagen, Toyota, Honda, Nissan, Buick, Ford, Geely, SAIC, GAC, Changan Automobile, Great Wall Motor, BYD, Chery, NIO, Xiaopeng Motors, and Weltmeister. The personalized functions we study include: theme (center console display, instrument panel), interface (switching mode, adjustable position of function, addition/reduction of function), ambient lighting (settings of color, brightness, area and mode), musical light show, IVI image (2D/3D switching, optional style), speech (wake-up words, owner's nickname, tone language, language style, AI training, language recognition), interior hardware interaction, custom buttons, fragrance system, active recommendation (music, audio book, parking, refueling), active reminder (traffic restriction, traffic violation, life services), smart devices, custom headlights, and exterior interaction. 

This report takes exterior interaction and active recommendation functions as examples to introduce specific personalized functions of an intelligent vehicle.

The wider use of artificial intelligence leads to a shift in IVI service model from passive IVI service instructed by human to active acquisition of information by IVI system and active recommendation to human. In future, the ever deeper fusion of IVI system and third-party service software will come with more mature algorithms and more data accumulated, realizing a service model where more functions can be engaged in an active way.

Music and audio book recommendation
There are currently two leading modes of music and audio book recommendation.

The first is the recommendation feature built in music and audiobook software. Open the software and recommendations will come into sight, a common mode integrated into vehicle software of most auto brands. For example, Kuwo Music for Audi cars offers daily, ranking, Ximalaya FM, and high quality content recommendations; BMW QQ Music recommends daily content and new songs.

The second is the active speech-enabled recommendation according to user habits, preferences or scenarios, which is adopted by Mercedes-Benz, Buick, Ford, Geely, Great Wall Motor and BYD. For instance, Buick judges what users like based on scenarios and their habits, and pushes such as music; Ford IVI system recommends music, radio and point of interest, etc according to user habits; BYD IVI system recommends programs according to what the user often tunes in, sends news during the commuting time, and pushes songs and life programs on weekends and holidays.

Parking recommendation
Parking recommendation refers to recommendation of several nearby parking lots available to the user via a pop-up window from the navigation map in the IVI system before arrival at the destination, for example, SAIC’s IVI navigation system actively recommends 4 parking lots around the destination; Honda’s IVI navigation system enables active pop-up of recommended parking lots when approaching the destination.   

Refueling recommendation
Refueling recommendation can be divided into four modes by way to offer services:
1) when fuel/electricity is low, the system gives a refueling reminder;
2) when fuel/electricity is low, the system gives a refueling reminder, with an active pop-up of a manual search box for finding a refueling site;
3) when fuel/electricity is low, the system gives a refueling reminder and automatically recommends refueling sites available to the user;
4) when fuel/electricity is low, the system gives a refueling reminder, automatically recommends refueling sites available to the user, and displays details of the sites, such as operators and refueling types.
In future, the third and fourth modes will prevail.    


Life service recommendation and reminder
Life service recommendation and reminder feature is gathering pace, and by content is led by: safety, environment, important event, behavior habit and preference reminders. For example, SAIC’s Banma system actively recommends the route to the cinema as the user starts up the car within two hours before the film begins with tickets bought on Tao Piao Piao platform, and also the playlist or music about the film after the cinema lets out; Alipay applet introduced into Xpeng IVI system will proactively ask whether the user needs a breakfast reservation or not when the car detects he/she will go to work.


Exterior interaction personalization
Exterior information interaction refers to display of such information as vehicle status (e.g., charging), LOGO, welcoming and various prompts using lamps, windows or exterior display devices. 

In Xpeng P7’s case, the connection between lamp signal system and audio system enables interior ambient lamps and exterior lighting sets to flicker synchronously with musical rhythms. 

Weltmeister interactive window projection: when the user gets close to the car with a phone in hand, he/she will be recognized via Weltmeister ID, and the projector on the inside of the exterior rearview mirror will project welcoming message, remaining battery power, range and other information on the window; when the use gets off the car, others can interact with the car through the projection on the window which displays state of charge for example.

1. Overview and Status Quo of Intelligent Vehicle Personalization 
1.1 Definition and Research Scope of Intelligent Vehicle Personalization
1.2 Development Characteristics of Intelligent Vehicle Personalization
1.3 Comparison of IVI System Personalization between Major OEMs: Theme & Interface 
1.3 Comparison of IVI System Personalization between Major OEMs: Ambient Lighting & Musical Light Show
1.3 Comparison of IVI System Personalization between Major OEMs: IVI Image & Speech 
1.3 Comparison of IVI System Personalization between Major OEMs: Interior Hardware Interaction, Custom Button & Fragrance System
1.3 Comparison of IVI System Personalization between Major OEMs: Active Recommendation
1.3 Comparison of IVI System Personalization between Major OEMs: Active Reminder
1.3 Comparison of IVI System Personalization between Major OEMs: IVI System & Others
1.4 Comparison of Personalization between Major OEMs: Smart Devices, Headlights & Exterior Interaction 

2. Personalization of Luxury Brand OEMs
2.1 Overview 

2.2 Audi 
2.2.1 Mass-produced Vehicle IVI System and Personalization Overview 
2.2.2 Personalization Details of Mass-produced Vehicle IVI System
2.2.3 Concept Car

2.3 BMW
2.3.1 Mass-produced Vehicle IVI System and Personalization Overview
2.3.2 Personalization Details of Mass-produced Vehicle IVI System 
2.3.3 Concept Car

2.4 Mercedes-Benz
2.4.1 Mass-produced Vehicle IVI System and Personalization Overview
2.4.2 Personalization Details of Mass-produced Vehicle IVI System
2.4.3 Concept Car

3. Personalization of Joint-venture Brand OEMs
3.1 Overview 

3.2 Volkswagen Mass-produced Vehicle IVI System and Personalization Overview
3.2.1 Personalization Details of FAW-Volkswagen’s Mass-produced Vehicle IVI System 
3.2.2 Personalization Details of SAIC Volkswagen’s Mass-produced Vehicle IVI System 
3.2.3 Personalization Details of Smart Devices for SAIC Volkswagen’s Mass-produced Vehicles 
3.2.4 Personalization Details of Exterior Interaction for SAIC Volkswagen’s Mass-produced Vehicles
3.2.5 Volkswagen Concept Car 

3.3 Toyota
3.3.1 Mass-produced Vehicle IVI System and Personalization Overview
3.3.2 Personalization Details of IVI System for FAW Toyota’s Mass-produced Vehicles 
3.3.3 Personalization Details of IVI System for GAC Toyota’s Mass-produced Vehicles 
3.3.4 Personalization Details of Exterior Interaction for GAC Toyota’s Mass-produced Vehicles 
3.3.5 Toyota Concept Car

3.4 Honda
3.4.1 Mass-produced Vehicle IVI System and Personalization Overview
3.4.2 Personalization Details of Mass-produced Vehicle IVI System
3.4.3 Concept Car

3.5 Nissan
3.5.1 Mass-produced Vehicle IVI System and Personalization Overview
3.5.2 Personalization Details of Mass-produced Vehicle IVI System

3.6 Buick
3.6.1 Mass-produced Vehicle IVI System and Personalization Overview
3.6.2 Personalization Details of Mass-produced Vehicle IVI System
3.6.3 Concept Car

3.7 Ford
3.7.1 Mass-produced Vehicle IVI System and Personalization Overview
3.7.2 Personalization Details of Mass-produced Vehicle IVI System
3.7.3 Personalization Details of Mass-produced Vehicle Exterior Interaction 

4. Personalization of Chinese Brand OEMs
4.1 Overview 

4.2 Geely
4.2.1 Mass-produced Vehicle IVI System and Personalization Overview
4.2.2 Personalization Details of Mass-produced Vehicle IVI System
4.2.3 Concept Car

4.3 SAIC
4.3.1 Mass-produced Vehicle IVI System and Personalization Overview
4.3.2 Personalization Details of Mass-produced Vehicle IVI System
4.3.3 Concept Car

4.4 GAC
4.4.1 Mass-produced Vehicle IVI System and Personalization Overview
4.4.2 Personalization Details of Mass-produced Vehicle IVI System
4.4.3 Concept Car

4.5 Changan Automobile
4.5.1 Mass-produced Vehicle IVI System and Personalization Overview
4.5.2 Personalization Details of Mass-produced Vehicle IVI System
4.5.3 Concept Car

4.6 Great Wall Motor
4.6.1 Mass-produced Vehicle IVI System and Personalization Overview
4.6.2 Personalization Details of Mass-produced Vehicle IVI System
4.6.3 Personalization Details of Smart Devices for Great Wall’s Mass-produced Vehicles
4.6.4 Concept Car 

4.7 BYD
4.7.1 Mass-produced Vehicle IVI System and Personalization Overview
4.7.2 Personalization Details of Mass-produced Vehicle IVI System
4.7.3 Concept Car

4.8 Chery 
4.8.1 Mass-produced Vehicle IVI System and Personalization Overview
4.8.2 Personalization Details of Mass-produced Vehicle IVI System
4.8.3 Concept Car

5. Personalization of Emerging Auto Brands  
5.1 Overview 

5.2 NIO
5.2.1 Mass-produced Vehicle IVI System and Personalization Overview
5.2.2 Personalization Details of Mass-produced Vehicle IVI System
5.2.3 Personalization Details of Mass-produced Vehicle Headlamps 
5.2.4 Concept Car

5.3 Xiaopeng Motors 
5.3.1 Mass-produced Vehicle IVI System and Personalization Overview
5.3.2 Personalization Details of Mass-produced Vehicle IVI System
5.3.3 Personalization Details of Mass-produced Vehicle Headlamps 
5.3.4 Concept Car

5.4 Weltmeister
5.4.1 Mass-produced Vehicle IVI System and Personalization Overview
5.4.2 Personalization Details of Mass-produced Vehicle IVI System
5.4.3 Personalization Details of Headlamps and Exterior Interaction for Mass-produced Vehicles
5.4.4 Concept Car

China Automotive Fragrance and Air Purification Systems Research Report, 2023

Automotive fragrance and air purification systems: together to create a comfortable and healthy cockpitTechnology trend: intelligence of fragrance system and integration of air purification system In...

Global and China Solid State Battery Industry Report, 2023

Solid state battery research: semi-solid state battery has come out, is all-solid state battery still far away?In recent years, the new energy vehicle market has been booming, and the penetration of n...

Global and China Passenger Car T-Box Market Report, 2023

T-Box industry research: the market will be worth RMB10 billion and the integration trend is increasingly clear. ResearchInChina released "Global and China Passenger Car T-Box Market Report, 2023", w...

Analysis Report on Auto Shanghai 2023

Analysis on 75 Trends at Auto Shanghai 2023: Unprecedented Prosperity of Intelligent Cockpits and Intelligent Driving Ecology After analyzing the intelligent innovation trends at the Auto Shanghai 20...

Chinese Emerging Carmakers’ Telematics System and Entertainment Ecosystem Research Report, 2022-2023

Telematics service research (III): emerging carmakers work on UI design, interaction, and entertainment ecosystem to improve user cockpit experience. ResearchInChina released Chinese Emerging Carmake...

China Passenger Car Cockpit-Parking Industry Report, 2023

Cockpit-parking integration research: cockpit-parking vs. driving-parking, which one is the optimal solution for cockpit-driving integration?Cockpit-parking vs. driving-parking, which one is the optim...

Automotive Sensor Chip Industry Report, 2023

Sensor chip industry research: driven by the "more weight on perception" route, sensor chips are entering a new stage of rapid iterative evolution. At the Auto Shanghai 2023, "more weight on percepti...

Automotive Electronics OEM/ODM/EMS Industry Report, 2023

Automotive electronics OEM/ODM/EMS research: amid the disruption in the division of labor mode in the supply chain, which auto parts will be covered by OEM/ODM/EMS mode?  Consumer electronic manu...

China Automotive Smart Glass Research Report, 2023

Smart glass research: the automotive smart dimming canopy market valued at RMB127 million in 2022 has a promising future.Smart dimming glass is a new type of special optoelectronic glass formed by com...

Automotive Ultrasonic Radar and OEM Parking Roadmap Development Research Report, 2023

Automotive Ultrasonic Radar Research: as a single vehicle is expected to carry 7 units in 2025, ultrasonic radars will evolve to the second generation.    As a single vehicle is expec...

Autonomous Driving SoC Research Report, 2023

Research on autonomous driving SoC: driving-parking integration boosts the industry, and computing in memory (CIM) and chiplet bring technological disruption.  “Autonomous Driving SoC Research ...

China ADAS Redundant System Strategy Research Report, 2023

Redundant System Research: The Last Line of Safety for Intelligent VehiclesRedundant design refers to a technology adding more than one set of functional channels, components or parts that enable the ...

Intelligent Steering Key Components Report, 2023

Research on intelligent steering key components: four development trends of intelligent steering The automotive chassis consists of four major systems: transmission system, steering system, driving ...

Automotive Digital Instrument Cluster Operating System Report, 2023

Digital Instrument Cluster Operating System Report: QNX commanded 71% of the Chinese intelligent vehicle cluster operating system market. Amid the trend for the integration of digital cluster and cen...

800V High Voltage Platform Research Report, 2023

How to realize the commercialization of 800V will play a crucial part in the strategy of OEMs. As new energy vehicles and battery technology boom, charging and battery swapping in the new energy vehi...

Automotive Intelligent Cockpit Platform Research Report, 2023

Intelligent cockpit platform research: the boundaries between vehicles and PCs are blurring, and there are several feasible paths for cockpit platforms. Automotive Intelligent Cockpit Platform Resea...

Global and China Automotive Wireless Communication Module Industry Report,2023

Vehicle communication module research: 5G R16+C-V2X module, smart SiP module and other new products spring up.   In 2022, 4G modules swept 84.3% of the vehicle communication module market....

Intelligent Vehicle Cockpit-Driving Integration Research Report, 2023

Cockpit-Driving Integration Research: many companies are making layout and may implement it during 2024-2025.  1. What is the real cockpit-driving integration? At present, automotive electroni...

2005- All Rights Reserved 京ICP备05069564号-1 京公网安备1101054484号