Joint Venture OEMs’ Telematics Products Report, 2021
  • Nov.2021
  • Hard Copy
  • USD $3,900
  • Pages:140
  • Single User License
    (PDF Unprintable)       
  • USD $3,700
  • Code: LMM010
  • Enterprise-wide License
    (PDF Printable & Editable)       
  • USD $5,600
  • Hard Copy + Single User License
  • USD $4,100

Research on JV-brand Telematics: Digitization and localization help the rise of joint venture brands

With the development of intelligence and connectivity, automobiles have become a "third space" integrating mobility, life, entertainment and business. In order to meet this demand, OEMs have increased their investment in and application of Telematics systems. Among them, independent brands have achieved leading advantages. From January to September 2021, independent brands secured the Telematics assembly rate of 59.7%, while joint venture brands only achieved 55.7%. However, joint venture brands saw a faster year-on-year growth rate in the assembly rate, namely 5.9 percentage points, while independent brands witnessed 1.0 percentage point, which shows that joint venture brands are catching up.

JV T 1_副本.png

Among JV brands, BMW, Mercedes-Benz, Buick, Ford and so on have accelerated their transformation to Internet mobility service providers, bringing users brand-new digital experience. At the same time, Volkswagen, Toyota, Honda, etc. emerge by strengthening cooperation with BATH (Baidu, Alibaba, Tencent and Huawei), etc..

JV T 2_副本.png

On the whole, JV brands are accelerating. OEMs represented by BMW and Mercedes-Benz are injecting new concepts (such as "zero layer", AR HUD) into the development of Telematics, and strive to create smarter all-round people-car-life interconnection solutions.

Main highlights:

1. Multi-screen, combined screens and (ultra) large screens tend to prevail. The "zero layer" design is beginning to show its edge

In early 2021, Mercedes-Benz revealed the MBUX Hyperscreen, whose 6 displays merge almost seamlessly into one another to create an impressive screen band over 141 centimeters wide and 2,432 cm2 area: Driver display (screen diagonal: 12.3 inch), central display (17.7 inch) and front passenger display (12.3 inch) appear as one visual unit. Three screens sit under a common bonded irregular curved cover glass, enabling the interconnection of navigation, entertainment, audio and video. In addition, there are two 11.6-inch rear passenger entertainment screens and a rear center armrest car control screen, which can realize multi-screen interaction. The MBUX Hyperscreen was first seen in EQS.

JV T 3.png

What attracts attention is that the MBUX Hyperscreen introduces the "zero layer" operation concept for the first time. Thanks to the so-called zero layer, the user does not have to scroll through submenus or give voice commands. The most important applications are always offered in a situational and contextual way at the top level in view.

JV T 4.png

Mercedes-Benz's "zero layer" design coincides with Volvo's next-generation IVI system concept. In June 2021, Volvo Cars announced its strategic collaboration with Google to take infotainment and connectivity to the next level. Future Volvo cars will also come with a large, centralized touch screen that provides rich content, easy-to-see information and responsive interaction. The principle is that everything customers need should always be easily accessible, either by touch or by voice command. No immediate needs or information are buried deep inside menus, many clicks away.

2. The “touch + voice” functions are further refined, and new interactive methods such as voiceprints, fingerprints, gestures and faces emerge

Touch + voice have been included into the standard configuration of new cars on the market; but in terms of functions, automakers continue to refine their functions, such as voice interaction systems, additional voice avatars, AI active learning, four-sound-zone pickup and greetings.

In early 2021, BMW launched the new iDrive 8 system, which will first land in the BMW iX. Compared with iDrive 7, iDrive 8 visualizes the Intelligent Personal Assistant. Light-emitting spheres of different sizes and brightness can breathe and move with voice and dialogue. The BMW Intelligent Personal Assistant can distinguish who is talking to it and appears on the relevant screen area. Through the camera, it judges the status of the target, predicts the behavior and intelligently gives reminder. For Chinese users, iDrive 8 provides both male and female customized voices, and send blessings on holidays and more.
In the new Mercedes-Benz S-Class, the voice assistant "Hey Mercedes" can not only be controlled by driver and co-driver, but also be controlled from the rear. Several microphones help to tell the system which seat the voice is coming from. The active ambient lighting flashes at this position and identifies the current speaker. "Hey Mercedes" now supports 27 languages with natural language understanding (NLU). Moreover, certain actions like navigation can be performed even without the activation keyword "Hey Mercedes". The back row can also share navigation, "heart-wake-up", music and other functions with the front row.

The new Mercedes-Benz S-Class uses the voice assistant "Hey Mercedes" in the rear for the first time

JV T 5.png

New interactive methods such as gesture recognition and face recognition have been applied to the new generation IVI systems of Mercedes-Benz, Ford, BMW, and Volkswagen. Using cameras in the overhead control panel and learning algorithms, MBUX Interior Assist recognizes and anticipates the wishes and intentions of the occupants. It does this by interpreting head direction, hand movements and body language, and responds with corresponding vehicle functions. MBUX Interior Assist can recognize up to 12 commands. For example, the driver or passengers can open the sliding sunroof with a wave of the hand.

The SYNC+2.0 system which is first available in Ford EVOS can recognize 10 gestures, including nodding, shaking head, hushing, OK sign, thumbing up, V sign, waving, gripping, etc.

JV T 6_副本.png

3. Local cooperation strengthens. Baidu, Tencent, Alibaba and others speed up the installation of automotive ecology in vehicles

JV T 7_副本.png

Toyota and Honda, which are always cautious, accelerated the localization of Telematics in 2021, and are striving to catch up in terms of IVI R&D, ecological applications and future planning.

Toyota: In 2021, Toyota cooperated with Tencent and Baidu to introduce TAI and Apollo. For example, the 2021 Camry is deeply integrated with TAI, equipped with in-vehicle WeChat, Tencent Aiquting, and Tencent Maps. The 2022 Highlander will cooperate with Baidu in depth to integrate Duer, including Baidu Voice, Baidu Maps (for Cars), Baidu Car-Home Interconnection, Baidu CarLife, Suixinkan (watch as you like) (iQiyi, etc.), Suixinting (listen to whatever you want) (QQ music, audiobooks, news), etc.; at the same time, interactive features such as face recognition and active recommendation (“I know you” mode) are introduced.

Honda: On June 10, 2020, Honda Motor (China) Investment Co., Ltd., a wholly-owned Honda subsidiary in China, announced the establishment of Hynex Mobility Service Co., Ltd., a new joint venture company with Neusoft Reach Automotive Technology (Shanghai) Co., Ltd. (Neusoft Reach). Honda holds 51% stake of the joint venture. Hynex Mobility Service will strive to advance connected services and offer new value users can enjoy through their connected experiences, while placing the primary focus on Honda CONNECT, Honda’s on-board connected system.

In March 2021, Hynex Mobility Service released its first R&D result - Honda CONNECT 3.0, which introduced local resources such as iFLYTEK and Tmall Genie to greatly improve speech recognition and semantic understanding (it supports more than 1,000 semantic analysis modes and can recognize dialects, including Mandarin, Sichuan dialect and Cantonese; it offers interest-based search, intelligent recommendation, etc.) and car-home life services (two-way car-home interconnection, online shopping, food ordering, etc.).

In October 2021, Honda held a virtual press conference on its electrification strategy in China. Honda will introduce the first 10 Honda-brand EV models in China, namely the “e:N Series,” in the next five years. Honda envisions exporting these models from China. The e:N Series is being developed with the series concept of “Dynamic, Intelligence and Beauty.”  In terms of intelligence, the e:N OS, an integrated system consisting of Honda SENSING, Honda CONNECT and a smart Digital Cockpit, creates a safe and pleasant “space” for mobility.  Toyota is ready to make a full breakthrough in the fields of electrification, intelligence, and connectivity in China.

4. More personalized and exclusive experiences

In order to improve the driving experience, OEMs have created unique services and make services reach people. Under normal circumstances, users log in to their exclusive ID through password (or fingerprint) + face recognition + voiceprint recognition, etc., and connect to the ecosystem and mobile phone APP to configure different functions, such as seats, rearview mirrors and personal preferences, etc. On this basis, services such as personalized voice, personalized driving modes, personalized holiday greetings, and exclusive spaces are emerging in an endless stream.

For example, the new "Space-Time Secret Message" function of Ford SYNC+2.0 can present personalized information, such as “Happy New Year”, at a specified time. In addition, the "Free Secret Realm" function has four picture modes: "Forest Secret Realm", "Stars & Sea", "Summer Night with Fireflies" and "Sky Secret Realm", with soothing music, ambient lights, and the best seating position to soothe body and mind, relieve fatigue.

5. The linkage between HMI system and assisted driving has become a trend

The second generation of MBUX (Mercedes-Benz User Experience) debuts in the new S-Class. The active ambient lighting with around 250 LEDs is now integrated into the driving assistance systems, is linked with HMI system and the "heart-wake-up" function and is able to reinforce warnings visually. For example, when there is a car on the left overtaking, or when the passenger wants to push the door to get off the car, the ambient lighting will flash red to remind the driver. 

In addition, the intelligent digital headlights of the Mercedes-Benz S-Class are also integrated into the driving assistance system, which can automatically adjust the lighting method, angle, and brightness according to environment, climate, light and driving conditions.

1 Market Scale of Domestic JV-brand OEM Telematics
1.1 Assembly Volume and Assembly Rate of Telematics Systems in China: Nationwide
1.2 Assembly Volume and Assembly Rate of JV-brand Telematics Systems 
1.2.1 Assembly Volume and Assembly Rate of JV-brand Telematics Systems: by Price 
1.2.2 Assembly Volume and Assembly Rate of JV-brand Telematics Systems: by Country
1.2.3 Assembly Volume and Assembly Rate of JV-brand Telematics Systems: by Brand
1.2.4 Assembly Volume of JV-brand Telematics Systems: by System

2 Telematics Function Comparison of JV-brand OEMs in China
2.1 Telematics Development Plan of Major JV automakers
2.2 Display Comparison of Main JV-brand Telematics Systems
2.3 Interactive Function Comparison of Main JV-brand Telematics Systems
2.4 Automotive Ecology Comparison of Main JV-brand Telematics Systems
2.5 Remote Control Comparison of Main JV-brand Telematics Systems
2.6 Cooperation between Major JV Brands and BATH

3 Telematics Products of JV-brand OEMs in China
3.1 SAIC GM 
3.1.1 Development Strategy 
3.1.2 OnStar Telematics Platform
3.1.3 OnStar APP
3.1.4 Telematics Layout of Three Major Brands
3.1.5 Assembly Volume and Assembly Rate of Telematics Systems of Three Major Brands  
3.1.6 Development History of Buick eConnect   
3.1.7 Main Features of Buick eConnect 3.0
3.1.8 Models with Buick eConnect3.0
3.1.9 Development History of CUE Infotainment System
3.1.10 Main Features of Next-generation CUE Infotainment System 
3.1.11 Models with Next-generation CUE Infotainment System
3.1.12 Development History of Chevrolet MyLink System
3.1.13 Core Features of Next-generation MyLink+ System  
3.1.14 Models with Chevrolet MyLink+ System
3.1.15 Development Dynamic of Telematics (2020-2021) 
3.2 Changan Ford
3.2.1 China Strategy 2.0
3.2.2 Development History of SYNC Telematics System 
3.2.3 Assembly Volume and Assembly Rate of Telematics System  
3.2.4 SYNC+ System  
3.2.5 SYNC+ System Highlights 
3.2.6 Models with SYNC+  
3.2.7 SYNC+2.0 System 
3.2.8 Models with SYNC+2.0  
3.2.9 Highlights of “Ford Online” Telematics System 
3.2.10 C-V2X 
3.2.11 FordPass Connect
3.2.12 Telematics Partners 
3.2.13 Development Dynamic of Telematics (2020-2021) 
3.3 Toyota China
3.3.1 Automotive Information and Communication Services
3.3.2 Models with Smart Mobility Interconnection System
3.3.3 Assembly Volume and Assembly Rate of Telematics System  
3.3.4 Highlights of the Latest Smart Mobility Interconnection System
3.3.5 Models with the Latest Smart Mobility Interconnection System
3.3.6 Telematics Partners 
3.3.7 The Latest Dynamic of Telematics (2020-2021) 
3.4 Honda China
3.4.1 Development Strategy 
3.4.2 Development History of Telematics System 
3.4.3 Assembly Volume and Assembly Rate of Telematics System  
3.4.4 Highlights of Honda CONNECT 3.0 
3.4.5 Models with Honda CONNECT 3.0 
3.4.6 Telematics Partners 
3.4.7 Development Dynamic of Telematics (2020-2021) 
3.5 Dongfeng Nissan
3.5.1 Connectivity Strategy 
3.5.2 Development History of Telematics System  
3.5.3 Assembly Volume and Assembly Rate of Telematics System  
3.5.4 NissanConnect 2.0 
3.5.5 Models with NissanConnect 2.0
3.5.6 NissanConnect APP
3.5.7 Telematics Partners 
3.5.8 Development Dynamic of Telematics (2020-2021) 
3.6 Beijing Mercedes-Benz
3.6.1 Telematics Development Planning 
3.6.2 Iteration of Telematics System 
3.6.3 Assembly Volume and Assembly Rate of Telematics System  
3.6.4 Highlights of New MY MBUX
3.6.5 Models with MY MBUX
3.6.6 Highlights of MBUX Hyperscreen  
3.6.7 Models with MBUX Hyperscreen 
3.6.8 Mobile Phone Interconnection Services: Mercedes me
3.6.9 Connectivity Partners  
3.6.10 Development Dynamic of Telematics (2020-2021) 
3.7 BMW Brilliance
3.7.1 Strategy in China in 2021
3.7.2 Development History of Telematics System
3.7.3 Assembly Volume and Assembly Rate of Telematics System  
3.7.4 Features of iDrive 8.0 
3.7.5 Models with iDrive 8.0 
3.7.6 Third-generation Digital Key Plus
3.7.7 My BMW App
3.7.8 OTA
3.7.9 Telematics Partners 
3.7.10 The Latest Dynamic of Telematics (2020-2021)  
3.8 Volkswagen China
3.8.1 Telematics Development Planning 
3.8.2 Telematics System  
3.8.3 Assembly Volume and Assembly Rate of Telematics System  
3.8.4 Features of Connectivity System 4.0  
3.8.5 Models with Connectivity System 4.0
3.8.6 Main Telematics Partners 
3.8.7 Development Dynamic of Telematics (2020-2021) 
3.9 Audi
3.9.1 Strategy and Telematics Development Planning in China
3.9.2 Development History of Telematics System 
3.9.3 Assembly Volume and Assembly Rate of Telematics System  
3.9.4 Main Features of Next-generation Telematics System 
3.9.5 Models with Next-generation Telematics System
3.9.6 Mobile Phone APP  
3.9.7 V2X+5G
3.9.8 Telematics Partners
3.9.9 Development Dynamic of Telematics (2020-2021) 
3.10 Beijing Hyundai 
3.10.1 HSMART+ Strategy 
3.10.2 Telematics System Development History 
3.10.3 Assembly Volume and Assembly Rate of Telematics System  
3.10.4 Main Features of Intelligent Connectivity System 3.0  
3.10.5 Models with Intelligent Connectivity System 3.0  
3.10.6 Partner: Baidu
3.10.7 Hyundai Development Dynamic of Telematics (2020-2021)
3.11 Volvo
3.11.1 Intelligent Connectivity Planning 
3.11.2 Telematics System Development History 
3.11.3 Assembly Volume and Assembly Rate of Telematics System
3.11.4 Highlights of Next-generation Telematics System
3.11.5 Models with Next-generation Telematics System
3.11.6 Main Telematics Partners 
3.11.7 The Latest Dynamic of Telematics (2020-2021)

Qualcomm 8295 Based Cockpit Domain Controller Dismantling Analysis Report

ResearchInChina dismantled 8295-based cockpit domain controller of an electric sedan launched in December 2023, and produced the report SA8295P Series Based Cockpit Domain Controller Analysis and Dism...

Global and China Automotive Comfort System (Seating system, Air Conditioning System) Research Report, 2024

Automotive comfort systems include seating system, air conditioning system, soundproof system and chassis suspension to improve comfort of drivers and passengers. This report highlights seating system...

Automotive Memory Chip and Storage Industry Report, 2024

The global automotive memory chip market was worth USD4.76 billion in 2023, and it is expected to reach USD10.25 billion in 2028 boosted by high-level autonomous driving. The automotive storage market...

Automotive Memory Chip and Storage Industry Report, 2024

The global automotive memory chip market was worth USD4.76 billion in 2023, and it is expected to reach USD10.25 billion in 2028 boosted by high-level autonomous driving. The automotive storage market...

Automotive AUTOSAR Platform Research Report, 2024

AUTOSAR Platform research: the pace of spawning the domestic basic software + full-stack chip solutions quickens. In the trend towards software-defined vehicles, AUTOSAR is evolving towards a more o...

China Passenger Car Electronic Control Suspension Industry Research Report, 2024

Research on Electronic Control Suspension: The assembly volume of Air Suspension increased by 113% year-on-year in 2023, and the magic carpet suspension of independent brands achieved a breakthrough ...

Global and China Hybrid Electric Vehicle (HEV) Research Report, 2023-2024

1. In 2025, the share of plug-in/extended-range hybrid electric passenger cars by sales in China is expected to rise to 40%. In 2023, China sold 2.754 million plug-in/extended-range hybrid electric p...

L3/L4 Autonomous Driving and Startups Research Report, 2024

The favorable policies for the autonomous driving industry will speed up the commercialization of L3/L4. In the second half of 2023, China introduced a range of policies concerning autonomous drivin...

Intelligent Vehicle Cockpit-driving Integration (Cockpit-driving-parking) Industry Report, 2024

At present, EEA is developing from the distributed type to domain centralization and cross-domain fusion. The trend for internal and external integration of domain controllers, especially the integrat...

Global and China Automotive Operating System (OS) Industry Report, 2023-2024

Chinese operating systems start to work hard In 2023, Chinese providers such as Huawei, Banma Zhixing, Xiaomi, and NIO made efforts in operating system market, launched different versions with competi...

Automotive RISC-V Chip Industry Research Report, 2024

Automotive RISC-V Research: Customized chips may become the future trend, and RISC-V will challenge ARM What is RISC-V?Reduced Instruction Set Computing - Five (RISC-V) is an open standard instructio...

Passenger Car CTP (Cell to Pack), CTC (Cell To Chassis) and CTB (Cell to Body) Integrated Battery Industry Report, 2024

Passenger Car CTP, CTC and CTB Integrated Battery Industry Report, 2024 released by ResearchInChina summarizes and studies the status quo of CTP (Cell to Pack), CTC (Cell To Chassis) and CTB (Cell to ...

Software-defined Vehicle Research Report, 2023-2024 - Industry Panorama and Strategy

1. How to build intelligent driving software-defined vehicle (SDV) architecture? The autonomous driving intelligent platform can be roughly divided into four parts from the bottom up: hardware platf...

Automotive DMS/OMS (Driver/Occupant Monitoring System) Research Report, 2023-2024

In-cabin Monitoring study: installation rate increases by 81.3% in first ten months of 2023, what are the driving factors? ResearchInChina released "Automotive DMS/OMS (Driver/Occupant Monitoring Sys...

Automotive Functional Safety and Safety Of The Intended Functionality (SOTIF) Research Report, 2024

As intelligent connected vehicles boom, the change in automotive EEA has been accelerated, and the risks caused by electronic and electrical failures have become ever higher. As a result, functional s...

Autonomous Driving Map Industry Report,2024

As the supervision of HD map qualifications tightens, issues such as map collection cost, update frequency, and coverage stand out. Amid the boom of urban NOA, the "lightweight map" intelligent drivin...

Automotive Vision Industry Research Report, 2023

From January to September 2023, 48.172 million cameras were installed in new cars in China, a like-on-like jump of 34.1%, including: 9.209 million front view cameras, up 33.0%; 3.875 million side vi...

Automotive Voice Industry Report, 2023-2024

The automotive voice interaction market is characterized by the following: 1. In OEM market, 46 brands install automotive voice as a standard configuration in 2023. From 2019 to the first nine month...

2005- All Rights Reserved 京ICP备05069564号-1 京公网安备1101054484号