Global and China Automotive Cluster and Center Console Industry Report, 2022
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Automotive Display Research: Penetration Rate of OLED, Mini LED and Other Innovative Display Technology Increased Rapidly

With the penetration of new energy and intelligent driving vehicles, the trend of large-screen and multi-screen displays in vehicles is becoming more and more obvious. In addition to the central control and instrument screens, new products such as HUD, passenger display, rear entertainment display, electronic rearview mirrors and transparent A-pillars have also been added in the cabin, and the installation volume of automotive display screens has ushered in rapid growth.

OLED, Mini LED, Micro-LED is the evolution direction of automotive display technology

At present, the market penetration rate of the mainstream technology a-Si LCD in the automotive display market continues to decline. On the one hand, OEMs deploy LTPS-LCD in high-end models, and on the other hand, they step up the deployment of innovative technologies such as OLED, Mini-LED, and Micro-LED for mass production and installation.

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Compared with LCD, although OLED priors in strong ductility, wide color gamut, high brightness, pure color, and mature technology, the penetration rate in the automotive display market is still less than 1%. Due to the influence of OLED luminescence characteristics, in addition to cost issues, there are technical difficulties such as yield, burn-in and service life, which hinder the rapid development of OLED screens in the vehicle field.

仪表中控 2_副本.png

Generally, in the automotive display market, Mini LEDs use direct-type backlights, which combine the advantages of OLED and LCD, such as long service life and do not have the burn-in problem. Compared with OLED, Mini LED backlights have higher yield, lower cost, and obvious advantages in mass production. In terms of display performance, Mini LED's overall brightness, contrast, power consumption, and curved display are better than traditional side-entry backlight displays. Mini LED backlight displays have higher cost-effective advantages, so they are widely recognized by OEMs, and the willingness of OEMs to use Mini LED backlight displays is becoming stronger and stronger.

仪表中控 3_副本.png

Micro LED integrates the advantages of LCD and OLED, with high image quality, low energy consumption and long life. However, its manufacturing process is difficult, the production cost is high, and the technology is not yet mature. Although it appeared at the exhibition at high frequency, it is far from meeting the mass production requirements. Therefore, it can only be used as a reserve technology for Automotive Display in the short term, and it still needs to be developed and broken through.

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AR-HUD leads a new mode of in-cabin display interaction

The core of the development of intelligent cockpit is how to realize natural and reasonable human-vehicle interaction. After the intelligent car enters the stage of human-machine co-driving, AR-HUD will become a bridge for the interaction between people and vehicles.

仪表中控 5_副本.png

The Rising Auto R7, launched in Sept. 2022, adopts an in-cabin display that combines a triple screen and AR-HUD. The triple screen is integrated by a 10.25-inch Mini LED full LCD instrument, a 15.05-inch AMOLED flexible center control screen and a 12.3-inch Mini LED co-pilot entertainment screen, which can realize multi-screen linkage. For example, the co-pilot entertainment screen mainly provides entertainment applications for the co-pilot user, but during the trip, the co-pilot user can also set the navigation on the co-pilot screen to avoid the driver's distraction. After the navigation setting is successful, the display screen in the middle will automatically display the corresponding map navigation, and the AR-HUD will also absorb the navigation information to make road instructions at the same time.

The AR-HUD of Rising Auto R7 provides immersive experience of giant-screen cinema when parked and charging. Through the video application software in the automotive Infotainment, the AR projection screen can project the video content into the AR-HUD for viewing. At present, this equivalent 70-inch large frame size currently only supports the main driver. A user needs to park the car in viewing mode, and adjusts the seat height at the same time.

仪表中控 6_副本.png

 

New supply model for OEM + panel (module) manufacturers
 
With the improvement of the software capabilities of the OEMs, the trend of separation of software and hardware is becoming more and more obvious. OEMs has begun to develop its own cockpit main engine, IVI and software platform. The business model of in-vehicle panel and module supply will change, and gradually form a new supply model of "OEM + panel (module) manufacturer". Therefore, Tier1 offering the traditional cockpit display will face challenges.
 
Panel (module) manufacturers will gradually play the role of on-board display module Tier1. Typical manufacturers include Tianma, BOE Varitronix, Truly International, Innolux Display, etc. Panel manufacturers can directly provide OEMs with integrated packaging module products. In addition to traditional central control instruments, panel (module) manufacturers and OEMs will further cooperate to explore transparent window display, very narrow frame on-board display, flexible OLED, 3D curved display technology, AR-HUD, OLED tail lights, etc.

For example, AUO Corporation and Innolux Display directly provide full mini LED backlight display modules to American OEMs; Samsung Display works closely with Audi to develop OLED products; Tesla leads the procurement of key display components and designates display module manufacturers for packaging. In the next step, panel suppliers will strengthen their partnerships with automakers and provide next-generation display technologies.

仪表中控 7_副本.png

1. Overview of Automotive Central Control and Display
1.1 Intro of Automotive Display Technology 
1.1.1 Automotive Display Classification (by Installation Position) 
1.1.2 Automotive Display Technology 
1.1.3 Comparison of Automotive Display Technology 
1.1.4 AMOLED Display Technology 
1.1.5 Mini LED Display Technology 
1.1.6 Micro LED Display Technology 
1.2 Automotive Instruments 
1.2.1 Intro of Automotive Instruments 
1.2.2 Automotive Instrument Assembly 
1.2.3 Display of Car instrument information 
1.2.4 Classification of Automotive Instruments 
1.2.5 Development History of Automotive Instruments 
1.3 Automotive Central Control Display 
1.3.1 Central Control Display Platform 
1.3.2 Classification of Central Control Screens 
1.3.3 The Main Layout Method of the Central Control Screen

2. Status Quo of Automotive Central Control and Display Market 
2.1 Status Quo of Automotive Display Industry Chain 
2.1.1 Automotive Display Industry Chain Map 
2.1.2 Automotive Display Upstream Industry (1) 
2.1.3 Automotive Display Upstream Industry (2) 
2.1.4 Automotive Display Upstream Industry (3) 
2.1.5 Automotive Display Upstream Industry (4) 
2.1.6 Automotive Display Midstream Industry (1) 
2.1.7 Automotive Display Midstream Industry (2) 
2.1.8 Automotive Display Downstream Industry 
2.2 Automotive Display Industry Standards and Automotive-Grade Certification 
2.2.1 Relevant Standards of China's Automotive Display Industry 
2.2.2 "Performance Requirements and Test Schemes for Passenger Car Digital Transparent A-Column System" Released 
2.2.3 "Automotive HUD Optical Performance Test Method" Released 
2.2.4 "Performance and Installation Requirements for Indirect Vision Devices in Motor Vehicles" Released 
2.2.5 Introduction to the Automotive Grade of Automotive Display 
2.2.6 Automotive Display Component Specifications (1) 
2.2.7 Automotive Display Component Specifications (2)
2.3 Automotive Display Market Size 
2.3.1 Forecast of Shipment of Global Automotive Display Panels 
2.3.2 Penetration Rate of Global Automotive Display Panel Size  
2.3.3 Shipment of Global Automotive Display by Application

3. Installation of Automotive Central Control and Display Screen
3.1 Installation of Automotive Display in China 
3.1.1 Installation of Factory-Installed Automotive Display for Passenger Vehicles in China (by Application), 2020-2022 
3.1.2 Installation Rate of Automotive Display for Passenger Vehicles in China (by Type), 2020-2022
3.2 Installation of Passenger Vehicle LCD Instrument Display
3.2.1 Installation and Installation Rate of Passenger Vehicle LCD Instrument Display in China, January-September 2022 
3.2.2 Installation and Installation Proportion of Passenger Vehicle LCD Instrument Display in China (by Size), January-September 2022 
3.2.3 Installation and Installation Rate of Passenger Vehicle LCD Instrument Display in China (by Price), January-September 2022  
3.2.4 Installations of Passenger Vehicle LCD Instrument Display by Model TOP20, January to September 2022
3.2.5 Installations of Passenger Vehicle LCD Instrument Display by Brand TOP20, January to September 2022 
3.3 Installation of Passenger Car Central Control Display 
3.3.1 Installation and Installation Rate of China's Passenger Car Central Control Panels, January to September 2022 
3.3.2 Installation and Installation Rate of China's Passenger Car Central Control Panel (by Size), January to September 2022 
3.3.3 Installation and Installation Rate of China's Passenger Car Central Control Panel (by Price), January to September 2022
3.4 Installation of Passenger car HUD
3.4.1 China's Passenger Car HUD Installation and Installation Rate (by Type), January to September 2022 
3.4.2 China's Passenger Car HUD Installation and Installation Rate (by Price), January to September 2022 
3.4.3 TOP20 Models by HUD Installation, January to September 2022 
3.4.4 TOP20 brands by HUD Installation, January to September 2022 
3.5 Installation of Rear Seat Entertainment Screen of Passenger Car 
3.5.1 Installation and Installation Rate of China's Passenger Car Rear Seat Entertainment System, January-September 2022 
3.5.2 Installation of China's Passenger Car Rear Seat Entertainment System (by Price), January-September 2022

4. Development Trend of Automotive Central Control and Display
4.1 Automotive Display Technology Trends 
4.1.1 Development trend of Automotive Display Technology Under the Evolution of E/E Architecture
4.1.2 Development Stage of Automotive Display Technology 
4.1.3 Comparison of Different Automotive Display Technologies (1) 
4.1.4 Comparison of Different Automotive Display Technologies (2) 
4.1.5 Automotive Display Performance Requirements 
4.1.6 Trends of Global Shipment of Different Automotive Display Technologies 
4.1.7 Trends of Global Penetration Rate of Different Automotive Display Technologies 
4.2 OLED Automotive Display Technology trend 
4.2.1 Advantages of OLED Automotive Display Technology 
4.2.2 Application Risk of OLED Automotive Display Technology 
4.2.3 Comparison of Vehicle OLED Backplane Technology 
4.2.4 Development Trend of OLED Automotive Display 
4.2.5 Vehicle OLED Display Module LVDS and eDP protocol 
4.2.6 OLED Automotive Display Case Summary (1) 
4.2.7 OLED Automotive Display Case Summary (2) 
4.2.8 OLED Automotive Display Case Summary (3) 
4.2.9 Summary of the Deployment of OLED Automotive Display Supplier (1) 
4.2.10 Summary of the Deployment of OLED Automotive Display Supplier (2) 
4.2.11 Summary of the Deployment of OLED Automotive Display Supplier (3)
4.3 Mini LED Automotive Display Technology Trend 
4.3.1 Mini LED Automotive Display Upstream Supply End 
4.3.2 Mini LED Automotive Display Downstream Applications 
4.3.3 Mini LED Automotive Display Process 
4.3.4 Mini LED Automotive Display Technology Advantages 
4.3.5 Mini LED Automotive Display Technology Difficulties 
4.3.6 Mini LED Automotive Display Backlight Technology Route Combination (1) 
4.3.7 Mini LED Automotive Display Backlight Technology Route Combination (2) 
4.3.8 Mini LED Automotive Display Cost Structure and Automotive Grade Certification 
4.3.9 Shipment of Mini LED Automotive Display will Exceed 10 mln Pieces in 2027  
4.3.10 Mini LED Automotive Display Case Summary (1) 
4.3.11 Mini LED Automotive Display Case Summary (2) 
4.3.12 Mini LED Automotive Display Case Summary (3) 
4.3.13 Mini LED Automotive Display Case Summary (4) 
4.3.14 Summary of the Deployment of Mini LED Automotive Display Suppliers (1) 
4.3.15 Summary of the Deployment of Mini LED Automotive Display Suppliers (2) 
4.3.16 Summary of the Deployment of Mini LED Automotive Display Suppliers (3) 
4.3.17 Summary of the Deployment of Mini LED Automotive Display Suppliers (4) 
4.3.18 Summary of the Deployment of Mini LED Automotive Display Suppliers (5)
4.4 Micro LED Automotive Display Technology Trend 
4.4.1 Micro-LED Automotive Display Technology Advantages 
4.4.2 Micro LED Display with High Penetration Rate 
4.4.3 Five Technical Challenges of Micro-LED Automotive Display 
4.4.4 Micro-LED Automotive Display Application Trend Analysis 
4.4.5 Micro-LED Automotive Display Mass Production Technology Bottleneck: Massive Transfer Technology 
4.4.6 Summary of the Deployment of Micro LED Automotive Display Suppliers (1) 
4.4.7 Summary of the Deployment of Micro LED Automotive Display Suppliers (2) 
4.4.8 Summary of the Deployment of Micro LED Automotive Display Suppliers (3) 
4.4.9 Summary of the Deployment of Micro LED Automotive Display Suppliers (4) 
4.4.10 Summary of the Deployment of Micro LED Automotive Display Suppliers (5) 
4.4.11 Deployment of Shenzhen Tianma Onboard Micro LED Products 
4.4.12 TCL CSOT Onboard Micro LED Products 
4.4.13 Micro LED Automotive Display Products
4.5 New Concept of In-Cabin Display Interaction
4.5.1 New Concept of In-Cabin Display Interaction Design (1): "3D + Large Screen" Human-Machine Interaction 
4.5.2 New Concept of In-Cabin Display Interaction Design (2): AR-HUD + Small Information Interaction Screen 
4.5.3 New Concept of Interaction Design in Cabin Display (3): AR-HUD + Natural Interaction (1) 
4.5.4 New Concept of Interaction Design in Cabin Display (3): AR-HUD + Natural Interaction (2) 
4.5.5 New Concept of Interaction Design in Cabin Display (4): AR-HUD + Meta-Universe Entrance (1) 
4.5.6 New Concept of Interaction Design in Cabin Display (4): AR-HUD + Meta Universe Entrance (2) 
4.5.7 New Concept of Interaction Design for Indoor Display (5): AR-HUD + Parking Cinema 
4.5.8 New Concept of In-Cabin Display Interaction Design (6): AR HUD evolution direction - naked eye 3D AR HUD 
4.5.9 New Concept of In-Cabin Display Interaction Design (7): A-pillar to A-pillar, AR-HUD Triple Linkage Projection Screen Replaces Traditional LCD Screen 
4.5.10 New Concept of In-Cabin Display Interaction Design (8): Holographic Projection Technology (Holographic Film Material), Turning Glass into Smart Screen 
4.5.11 New Concept of Interaction Design in Cabin Display (9): "Medium-free Imaging AID Holographic Projection" Replaces LCD 
4.5.12 Summary of "AR-HUD + LCD Meter" Display Solution (1) 
4.5.13 Summary of "AR-HUD + LCD Meter" Display Solution (2) 
4.5.14 Summary of "AR-HUD + LCD Meter" Display Solution (3)
4.6 Evolution Trend of Automotive Display Supply Chain 
4.6.1 Supply Chain Evolution: The Evolution of the Global Automotive Display Panel Supply Chain Pattern 
4.6.2 Supply Chain Evolution: Automotive Display Business Model Change 
4.6.3 Evolution of the Supply Chain: Panel Manufacturers will Cooperate Directly with OEMs Under the Trend of Separation of Software and Hardware,
4.7 Evolution of Automotive Display Module Technology 
4.7.1 Automotive Display Module Technology Evolution (1): In-Cell Display Technology (1) 
4.7.2 Automotive Display Module Technology Evolution (1): In-Cell Display Technology (2) 
4.7.3 Evolution of Automotive Display Module Technology (2): "All-in-One Black" Technology 
4.7.4 Technical Evolution of Automotive Display Module (2): "All-in-One Black" Technical Effect 
4.7.5 Technical Evolution of Automotive Display Module (2): Implementation Method of All-in-One Black Process

5. Research on Global Automotive Display System Solution Providers
5.1 Continental
5.1.1 Profile
5.1.2 Business Plan
5.1.3 Smart Cockpit Products 
5.1.4 SOP Plan of Central Control Display Products 
5.1.5 Display Solutions: Curved AMOLED Screens 
5.1.6 Control Panel: Tactile Interactive Display 
5.1.7 A-pillar to A-pillar "Through-Center Control Large Screen" Solution 
5.1.8: Shy Tech Displays 
5.1.9: Smart Privacy Display 
5.1.10: Chang’an V-type Instrument Central Control Dual Screen 
5.1.11 SOP Plan for Instrument Products 
5.1.12 Main Instrument Products
5.1.13 AMOLED Digital Integration Large Screen Combination Meter 
5.1.14 Naked Eye 3D Curved LCD Instrument  
5.1.15 Hyundai Genesis GV80 Equipped with Continental Naked Eye 3D Full LCD Instrument Panel for the First Time 
5.1.16 HUD Product SOP Plan
5.1.17 HUD Business: Product Strategy 
5.1.18 HUD Business: Product Line 
5.1.19 Release of AR HUD Based on TFT Technology in China 
5.1.20 HUD Business: AR-HUD 
5.1.21 Integrate AR-HUD with ADAS and V2X Communication Technologies
5.1.22 Panoramic HUD
5.2 Denso
5.2.2 SOP Plan of Instrument Central Control Products 
5.2.3 Instrument Production Base 
5.2.4 Central Control Instrument Display Business: OLED Automotive Display Layout (1) 
5.2.5 Central Control Instrument Display Business: OLED Automotive Display Layout (2) 
5.2.6 Central Control screen 
5.2.7 HUD Product SOP Plan 
5.2.8 HUD Business: Use of Kyocera TFT-LCD PGU 
5.2.9 HUD Business: Technical Characteristics of Contactless Control 
5.2.10 HUD Business: Next Generation HUD R & D Ideas
5.3 Visteon
5.3.1 Profile
5.3.2 SOP Plan of Automotive Display Products 
5.3.3 Instrument Business 
5.3.4 Instrument Products 
5.3.5 Naked Eye 3D Instrument 
5.3.6 Display Business 
5.3.7 Display Features 
5.3.8 Yanfeng Visteon Supplies Ford with the Largest Automotive Display in the Industry
5.3.9 Bendable Display Cockpit Solution 
5.3.10 OLED eMirror 
5.3.11 DICore 
5.3.12 RenderCore 
5.3.13 Cockpit Display Development Plan 
5.3.14 Advanced Display Technology 
5.3.15 microZone Display Technology
5.4 Bosch
5.4.1 Profile
5.4.2 Automotive Display Business Plan
5.4.3 All-LCD Instrument
5.4.4 Curved Instrument
5.5 Faurecia
5.5.1 Profile
5.5.2 Development of Automotive Electronics Business 
5.5.3 2025 Development Plan of Automotive Electronics (1) 
5.5.4 2025 Development Plan of Automotive Display Screen (2) 
5.5.5 Central Control Display Business: Product Development Trends 
5.5.6 Automotive Display Business 
5.5.7 Display Business Development 
5.5.8 Use of Haptic Technology to Develop High-end Automotive HMI 
5.5.9 Provide Customizable Automotive Display Services 
5.5.10 Display Business: Electronic Rearview Mirror 
5.5.11 Cooperation with CANATU 
5.5.12 IRYStec IRYStec Perceptual Display
5.5.13 Supply Voyah Dreamer with Three-Screen Linkage Solution
5.6 Marelli
5.6.1 Profile
5.6.2 3D HUD 
5.6.3 Multi-Screen Interaction, Seamless Splicing Screen Technology
5.7 Desay SV
5.7.1 Profile
5.7.2 Driving Information Display Service 
5.7.3 Automotive Display Product Development Trend 
5.7.4 IVI + Display System Business 
5.7.5 High-end Display Technology 
5.7.6 Full Lamination Technology 
5.7.7 Layout in Other Automotive Display Technologies 
5.7.8 Smart Cockpit Technology Upgrade Route 
5.7.9 Cockpit Big Data Integration
5.8 Foryou General Electronics
5.8.1 Profile
5.8.2 Automotive Electronics Product Line 
5.8.3 ClusterDA Integrating Instrument and Automotive System Functions 
5.8.4 Suspension Intelligent Rotating Screen 
5.8.5 Electronic Rearview Mirror 
5.8.6 Supply to Chang'an 
5.8.7 Supply to SERES
5.8.8 Multi-size Combined Integrated Display Solution
5.9 Hangsheng Electronics
5.9.1 Profile
5.9.2 Smart Cockpit Layout 
5.9.3 Trends in Smart Cockpit Technology 
5.9.4 Towards the Trend of "One Core and Multiple Screens"

6. Research on Global Automotive Display Suppliers
6.1 JDI
6.1.1 Profile
6.1.2 Automotive Display Business 
6.1.3 Automotive Display Products 
6.1.4: LTPS LCD Technology Layout 
6.1.5 Establishment of OLED "eLEAP" Mass Production Technology 
6.1.6 Display 34-inch Automotive Display
6.2 LGD
6.2.1 Profile
6.2.2 Automotive Display Business Layout 
6.2.3 Automotive Display Products 
6.2.4 Vehicle Flexible Screen P-OLED 
6.2.5 LGD Supplies to Mercedes-Benz 
6.2.6 LGD Will Launch the 2nd Gen Temdom OLED
6.3 Tianma Microelectronics
6.3.1 Profile
6.3.2 Automotive Display Business 
6.3.3 Automotive Display Layout 
6.3.4 Instrument Display Product Parameters 
6.3.5 Central Control Display Product Parameters (1) 
6.3.6 Central Control Display Product Parameters (2) 
6.3.7 Rearview Mirror Display Product Parameters
6.3.8 HUD Product Parameters 
6.3.9 T-type Automotive Display 
6.3.10 Stealth Display Technology Solutions 
6.3.11 Under-Screen Camera Technology 
6.3.12 Release of Automotive-grade 12.3-inch Hole Punching Automotive Display Smart Screen 
6.3.13 Latest Display Technology Layout 
6.3.14 Shenzhen Tianma Micro LED Automotive Display Products 
6.3.15 Supply to Great Wall Haval 
6.3.16 Automotive Display Innovative Technology Solutions
6.4 BOE
6.4.1 Profile
6.4.2 Automotive Display Business 
6.4.3 Automotive Display Technology and Product Parameters 
6.4.4 LTPS P0.9 Glass-based MLED Display Products 
6.4.5 Work with BAIC to Complete the Installation of Large-Size AR-HUD and Electronic Exterior Mirrors 
6.4.6 Supply Xpeng G9's with “Central Control + Entertainment" Dual Screen 
6.4.7 Supply a 43-inch Wide-Format True-Color Triple Screen for Rising Auto R7 
6.4.8 (BOE) Innovative Technology Solutions for Automotive Display (1) 
6.4.9 (BOE) Innovative Technology Solutions for Automotive Display (2)
6.5 BOE Varitronix
6.5.1 Profile
6.5.2 Automotive Display Business Layout 
6.5.3 Smart Cockpit Display Interaction System 
6.5.4 Vehicle Display Products 
6.5.5 Passive Technology 
6.5.6 Backplane Technology 
6.5.7 Optical Full Lamination Technology 
6.5.8 Supply to Neta S
6.6 AU Optronics
6.6.1 Profile
6.6.2 Automotive Display Business 
6.6.3 Automotive Display Products 
6.6.4 Technology Exhibited in SID 2022
6.6.5 Rollable Micro LED Display 
6.6.6 Micro LED Immersive Cabin Display Solution
6.6.7 Cooperation with ADI 
6.6.8 Supply to SAIC GM
6.7 Innolux
6.7.1 Profile
6.7.2 Operation
6.7.3 Automotive Display Layout 
6.7.4 Automotive Display Products Exhibited in SID2022 
6.7.5 Curved Dual Screen - Integrated Cockpit Display System
6.8 Visionox
6.8.1 Profile
6.8.2 Automotive Display Layout 
6.8.3 Flexible AMOLED HMI Integrated Solution 
6.8.4 Flexible OLED S-Type Dual Linkage Screen Solution
 

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