Ecological Domain and Automotive Hardware Expansion Research Report, 2024
Automotive Ecological Domain Research: How Will OEM Ecology and Peripheral Hardware Develop?
Ecological Domain and Automotive Hardware Expansion Research Report, 2024 released by ResearchInChina recently delves in the dynamics of automotive ecological domain in peripheral hardware expansion, supplier ecological solutions and OEM ecological implementation, and comprehensively combs and forecasts the development and future trends of automotive ecological domain.
First, the ecological domain will realize large-scale interconnection between IVI and external software and hardware, and obtain efficient collaborative perception and calculation of multiple devices.
The automotive ecological domain refers to the software and hardware ecosystem centering on IVI and including various peripheral devices. The IVI can call terminal sensors (such as mobile phones, cameras, UAVs, tablet PCs, etc.) and computing power, and attain efficient collaborative perception and computing of multiple devices through the cloud platform. The ecological expansion of automotive applications has always been a hot spot for OEMs and suppliers, and the development can be divided into three stages. In the first stage, ecological expansion is mainly realized through IVI application mall. In the second stage, the mobile phone ecosystem will be transferred to IVI through phone-vehicle interconnection. In the third ecological stage, watches, cameras, tablet PCs, and even UAVs, smart homes, seats, etc. are added.
![生态域 1_副本.png](/UpLoads/Article/2024H2/生态域%201_副本.png)
Xiaomi Automobile is a typical ecological domain constructor. Relying on its HyperOS and Mi Home ecosystem, Xiaomi Automobile can support 1,000+ Mi Home devices to get on vehicles seamlessly, and can be connected without passwords under the same account to realize automatic scenario linkage.
![生态域 2_副本.png](/UpLoads/Article/2024H2/生态域%202_副本.png)
![生态域 3_副本.png](/UpLoads/Article/2024H2/生态域%203_副本.png)
In order to support ecological expansion, Xiaomi has reserved a large number of interfaces in central instrument displays (CIDs), center consoles and seat back. For instance:
?PIN points are reserved around CIDs to expand interfaces, hardware devices of the third parties can realize plug-and-play, and there is a magnet at the bottom of the screen to attract a group of physical buttons for the purpose of control in vehicles.
?The storage space of center consoles reserves hardware interfaces, power interfaces and magnetic attraction, which can expand more innovative hardware of the third parties, such as Mi Home automotive fragrance diffusers.
?The back of seats features 22.5W magnetic charging. After Xiaomi’s tablet PC is adsorbed, it will directly become the original IVI, which can control 30+ automotive systems such as navigation, air conditioning, seating, audio and video. In addition, the IVI has CarPlay and AirPlay wireless connections, and the expansion of the seat back also supports iPad, which can control air conditioning, music and seats.
![生态域 4_副本.png](/UpLoads/Article/2024H2/生态域%204_副本.png)
Second, OEMs often start from scenarios to design the ecological domain expansion.
According to Ecological Domain and Automotive Hardware Expansion Research Report, 2024 by ResearchInChina, the automotive ecology has included hundreds of kinds of hardware and thousands of accessible hardware devices. From OEMs' point of view, Xiaomi Automobile can support the first batch of 1,000+ Mi Home devices to get on vehicles, GAC's Green Smart Car Home can support interconnection with 4,000+ devices, and Huawei's house-wide intelligence is connected with 7,000+ smart items carrying HarmonyOS.
Facing massive hardware resources, OEMs often conduct hardware layout from scenarios when designing the ecological domain, especially typical scenarios like smart home, gaming, viewing, karaoke, virtual reality, shooting, office, camping, charging, smart mobility, sports and health. At present, most of automotive hardware products are optional, and some of them can be purchased conveniently through official App stores of OEMs.
![生态域 5_副本.png](/UpLoads/Article/2024H2/生态域%205_副本.png)
1.In entertainment scenarios, OEMs introduce a series of entertainment equipment such as game consoles (SWITCH, PS, etc.), movie-watching equipment, microphones, automotive UAVs, sports cameras, etc. to link multi-terminal information with IVI, thus improving playability of cockpits.
Hardware interconnection cases in entertainment scenarios:
① Dongfeng Warrior is equipped with a UAV system: Warrior 917, which was launched in August 2023, is equipped with a UAV system. The system is composed of a S400 UAV from GDU and a control system, focusing on safe and intelligent outdoor scenarios of IVI integration. Its roof can be expanded to be an apron. In addition to regular flying functions, the UAV can monitor roads, survey road terrain, slope, angle and other environmental information, and support synchronous intelligent path planning.
![生态域 6_副本.png](/UpLoads/Article/2024H2/生态域%206_副本.png)
② Avatr has a custom karaoke microphone: Avatr boasts a wireless karaoke microphone (dual microphone) customized for the smart cockpit, with a built-in DSP processing chip, which can beautify human voice, optimize reverberation curve, and support linkage with the screen, sound and atmosphere lights in the cockpit.
![生态域 7_副本.png](/UpLoads/Article/2024H2/生态域%207_副本.png)
2.In smart home scenarios, OEMs have promoted "the whole ecology covering people, cars and home". Users can remotely control and manage smart home devices (including air conditioners, water heaters, lighting, security systems, etc.) through mobile phones, cars and other devices.
Hardware interconnection cases in smart home scenarios:
① AITO and various smart home terminals realize car-home linkage: AITO integrates the capabilities of all kinds of terminals including smart screens, smart air conditioners, sweeping robots and home surveillance cameras in smart home scenarios based on HarmonyOS. In addition, AITO also supports preset scenarios like "go home happily", "leave home confidently”. For example, car owners can turn on air conditioners, lights, TV sets and music at home with one click on their way off work.
![生态域 8_副本.png](/UpLoads/Article/2024H2/生态域%208_副本.png)
② GAC's “Green Smart Car Home” solution enables car-home interaction: GAC's “Green Smart Car Home” supports the interconnection of more than 1,000 home appliance brands and 4,000+ devices. It allows car owners to remotely control smart home appliances in their cars through voice, touch screens, etc. It will also wake up and control vehicle functions at home.
![生态域 9_副本.png](/UpLoads/Article/2024H2/生态域%209_副本.png)
Third, the way to expand automotive ecological domain
In the process of ecological domain expansion, OEMs give priority to mobile phones as the entry point for ecological domain expansion. Through the deep interconnection between mobile phones and IVI, functions like computing power sharing, data seamless connection and hardware sharing can be attained, bringing users a more convenient and intelligent mobility experience. At the same time, massive user habit data and ecosystem on mobile phones are migrated to cars. On this basis, OEMs gradually expand interconnection with terminal products such as cameras, UAVs and tablet PCs, and build a perfect intelligent ecosystem. This expansion process not only provides users with richer functions and services, but also strengthens the competitiveness of OEMs in the field of intelligent ecology.
The cooperation between OEMs and mobile phone/technology vendors can be summarized and classified into the following modes: OEMs acquire mobile phone vendors, OEMs conduct independent R&D, OEMs cooperate with technology companies in research and development, mobile phone vendors manufacture cars (through cooperation), OEMs cooperate with mobile phone/ technology vendors. From the perspective of cooperation modes, some OEMs tend to get through the underlying operating systems of mobile phones and IVI, and promote Internet of Everything based on a unified platform. Other OEMs focus on improving IVI systems and seek cooperation with other vendors to achieve partial IVI interconnection.
In addition, it is worth noting that AM automotive hardware products are also an indispensable part of building a complete automotive ecosystem. When comparing the automotive hardware products of OEM app stores, we find that Huawei and Xiaomi, as top smart phone players, have a huge user base and mature e-commerce platforms (such as Huawei Mall and Xiaomi Mall). These platforms not only sell core products such as mobile phones, but also offer products in many fields such as smart home, smart wear and accessories. Therefore, for the car owners of Xiaomi and Huawei HarmonyOS, they can completely purchase automotive hardware products which they desire through these existing e-commerce platforms instead of OEM app stores.
![生态域 10-1_副本.png](/UpLoads/Article/2024H2/生态域%2010-1_副本.png)
![生态域 10-2_副本.png](/UpLoads/Article/2024H2/生态域%2010-2_副本.png)
Chinese OEMs (Passenger Car) Going Overseas Report, 2024--Germany
Keywords of Chinese OEMs going to Germany: electric vehicles, cost performance, intelligence, ecological construction, localization
The European Union's temporary tariffs on electric vehicles in Chi...
Analysis on DJI Automotive’s Autonomous Driving Business, 2024
Research on DJI Automotive: lead the NOA market by virtue of unique technology route.
In 2016, DJI Automotive’s internal technicians installed a set of stereo sensors + vision fusion positioning syst...
BYD’s Layout in Electrification, Connectivity, Intelligence and Sharing and Strategy Analysis Report, 2023-2024
Insight: BYD deploys vehicle-mounted drones, and the autonomous driving charging robot market is expected to boom.
BYD and Dongfeng M-Hero make cross-border layout of drones.
In recent years,...
Great Wall Motor’s Layout in Electrification, Connectivity, Intelligence and Sharing and Strategy Analysis Report, 2023-2024
Great Wall Motor (GWM) benchmarks IT giants and accelerates “Process and Digital Transformation”.
In 2022, Great Wall Motor (GWM) hoped to use Haval H6's huge user base to achieve new energy transfo...
Cockpit AI Agent Research Report, 2024
Cockpit AI Agent: Autonomous scenario creation becomes the first step to personalize cockpits
In AI Foundation Models’ Impacts on Vehicle Intelligent Design and Development Research Report, 2024, Res...
Leading Chinese Intelligent Cockpit Tier 1 Supplier Research Report, 2024
Cockpit Tier1 Research: Comprehensively build a cockpit product matrix centered on users' hearing, speaking, seeing, writing and feeling.
ResearchInChina released Leading Chinese Intelligent Cockpit ...
Global and China Automotive Wireless Communication Module Market Report, 2024
Communication module and 5G research: 5G module installation rate reaches new high, 5G-A promotes vehicle application acceleration
5G automotive communication market has exploded, and 5G FWA is evolv...
ADAS and Autonomous Driving Tier 1 Suppliers Research Report, 2024 – Chinese Companies
ADAS Tier1s Research: Suppliers enter intense competition while exploring new businesses such as robotics
In China's intelligent driving market, L2 era is dominated by foreign suppliers. Entering era...
Automotive Gateway Industry Report, 2024
Automotive gateway research: 10BASE-T1S and CAN-XL will bring more flexible gateway deployment solutions
ResearchInChina released "Automotive Gateway Industry Report, 2024", analyzing and researching...
Global and China Electronic Rearview Mirror Industry Report, 2024
Research on electronic rearview mirrors: electronic internal rearview mirrors are growing rapidly, and electronic external rearview mirrors are facing growing pains
ResearchInChina released "Global a...
Next-generation Zonal Communication Network Topology and Chip Industry Research Report, 2024
The in-vehicle communication architecture plays a connecting role in automotive E/E architecture. With the evolution of automotive E/E architecture, in-vehicle communication technology is also develop...
Autonomous Delivery Industry Research Report, 2024
Autonomous Delivery Research: Foundation Models Promote the Normal Application of Autonomous Delivery in Multiple Scenarios
Autonomous Delivery Industry Research Report, 2024 released by ResearchInCh...
Global Autonomous Driving Policies & Regulations and Automotive Market Access Research Report, 2024
Intelligent driving regulations and vehicles going overseas: research on regional markets around the world and access strategies. "Going out”: discussion about regional markets aroun...
China Passenger Car HUD Industry Report, 2024
HUD research: AR-HUD accounted for 21.1%; LBS and optical waveguide solutions are about to be mass-produced. The automotive head-up display system (HUD) uses the principle of optics to display s...
Ecological Domain and Automotive Hardware Expansion Research Report, 2024
Automotive Ecological Domain Research: How Will OEM Ecology and Peripheral Hardware Develop? Ecological Domain and Automotive Hardware Expansion Research Report, 2024 released by ResearchInChina ...
C-V2X and CVIS Industry Research Report, 2024
C-V2X and CVIS Research: In 2023, the OEM scale will exceed 270,000 units, and large-scale verification will start.The pilot application of "vehicle-road-cloud integration” commenced, and C-V2X entere...
Automotive Intelligent Cockpit Platform Configuration Strategy and Industry Research Report, 2024
According to the evolution trends and functions, the cockpit platform has gradually evolved into technical paths such as cockpit-only, cockpit integrated with other domains, cockpit-parking integratio...
Analysis on Huawei's Electrification, Connectivity, Intelligence and Sharing,2023-2024
Analysis on Huawei's Electrification, Connectivity, Intelligence and Sharing: Comprehensive layout in eight major fields and upgrade of Huawei Smart Selection
The “Huawei Intelligent Driving Business...