OEMs’ Passenger Car Model Planning Research Report, 2024-2025

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Model Planning Research in 2025: SUVs dominate the new lineup, and hybrid technology becomes the new focus of OEMs

OEMs’ Passenger Car Model Planning Research Report, 2024-2025 focuses on the medium and long-term product strategic plans announced by major OEMs, covering independent, emerging and joint venture brands, and systematically sorts out their sales goals, model layout/planning, and key information such as key models.

1. Compared with emerging OEMs, traditional OEMs seek growth with stable sales.

According to data from OEMs that have announced sales goals, traditional OEMs generally adopt a strategy of making progress while maintaining stability in terms of sales goals in 2024, focusing on the steady expansion of the market and the solid increase in market share. On the other hand, emerging OEMs have shown a more radical and expansionary attitude, actively seeking to rapidly expand their market share and enhance their brand influence. For example, AITO aims to sell 600,000 vehicles in 2024, with the actual sales increasing by approximately 538% compared to 2023. Neta has a sales goal of 300,000 vehicles in 2024, with the actual sales rising by about 136% from 2023.

车型规划 1.png

The actual sales of Geely, Changan, Chery, BYD and FAW in the first half of 2024 are close to 50% of their goals. With the successive launch of new models by major OEMs in the second half of the year, as well as the year-end shopping spree and holiday promotions, these five major OEMs are expected to successfully achieve their full-year sales goals.

Target Sales Completion Rate of Major OEMs in 2024
(Completed sales statistics is as of 2024H1)

车型规划 2.png

Source: ResearchInChina

2. From 2024 to 2026, Chinese automakers will launch about 330 new models

According to the number of model planning disclosed by OEMs, Chinese OEMs will launch 380-390 new cars (covering independent/joint venture and emerging brands; models include new/modified models) from 2024 to 2030. Of these, about 330 new cars will be launched from 2024 to 2026.

车型规划 3.png

*The statistics on the number of new cars released here are mainly based on the number of specific model planning that have been publicly disclosed by each OEM.

This report also summarizes the future model planning information that has been disclosed by major OEMs. Through detailed product portfolio analysis, keywords such as "SUV", "EV" (pure electric vehicle) and "EREV" (extended-range electric vehicle) have become the core focus of each OEM's product strategy in the next three years.

Taking Chery as an example, the new models launched from 2024 to 2026 will be dominated by SUVs, which indirectly reflects the continued high demand for SUV models in the market. In addition, Chery also attaches great importance to the transformation and upgrading of automotive energy structure, incorporating new energy models such as electric vehicles, plug-in hybrid vehicles, and extended-range vehicles into the key components of its new car series.

Product Portfolio of Chery in 2024-2026

车型规划 4.png

* Color pictures are listed models, and gray pictures are models to be listed.。
Source: ResearchInChina

SUV models continue to occupy an important share of automotive market due to their advantages such as spacious space, excellent driving vision, and strong performance. In view of this, both traditional automakers and emerging OEMs have deployed a variety of SUVs in their subsequent model plannings (SUVs account for 57.7% from 2024 to 2027), in order to fully meet the growing and diverse needs of consumers.

车型规划 5.png

From the perspective of energy types, in the new car planning for 2024-2027, new energy vehicles still dominate, accounting for 91.8% (mainly pure electric vehicles, accounting for 63.9%; plug-in hybird followed, accounting for 17.3%). In addition, major OEMs have begun to layout extended-range vehicles in new car planning, such as GAC Aion, SAIC IM, Changan Avatr, Li Auto and other brands have considered/adopted "pure electric" and "extended-range" parallel strategies.

车型规划 6.png

3. More OEMs adopt a parallel strategy of pure electric, plug-in hybrid, and extended-range multiple technology routes

Although pure electric models are regarded as the future development direction of automotive industry, their core issues such as cruising range and convenience of replenishment have not been fully resolved, which limits consumer acceptance to a certain extent. In contrast, hybrid models, as a transitional technical solution, have gradually gained wide market recognition for their advantages such as long battery life, mobility economy and tram comfort.

After reviewing the product strategic planning of major domestic OEMs, it is not difficult to find that more and more OEMs are actively launching plug-in hybrid and extended-range new models on the basis of their existing product lines. These new models will not only enrich consumers' choices, but also further promote the diversified development of the new energy vehicle market.

Case 1: In August 2024, Avatr Technology officially released extended-range technology - Kunlun Range Extension, entering the range extension market, and will release a variety of pure electric and extended-range power models in 2024.

Case 2: Xiaomi Automobile will launch its fourth model in 2026 - an SUV model with extended range power. The car is also equipped with rear wheel steering and uses Bosch IPB 2.0 braking solution.

In addition, in the face of uncertainty of the pure electric market, some multinational OEMs have also flexibly adjusted their electrification transformation strategies and shifted their strategic focus to hybrid field. This shift is mainly based on the slowdown in growth rate of pure electric market, consumer energy replenishment and battery life anxiety, insufficient infrastructure, and high cost of pure electric vehicles.

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1 OEM Model Planning Summary
1.1 Passenger Car  Sales and Target s of Major  OEMs
1.1.1  Sales of Traditional OEMs in Recent Years
1.1.2  Sales of new power OEMs in Recent Years
1.1.3 Completion of Target Sales of Major OEMs in 2023
1.1.4  Sales Target of Major OEMs by 2024
1.1.5 Completion of Target Sales of Major OEMs in 2024

1.2 Review of New Car Releases by OEMs, 2024-2027
1.2.1 Number of New Car Release
1.2.2 New Car Models
1.2.3 New Car Energy Type

1.3 Summary of Independent Brand Passenger Car Model Planning (2024-2026)
1.3.1 SAIC - Model Planning Summary & Product Portfolio
1.3.2 FAW - Model Planning Summary & Product Portfolio
1.3.3 BYD - Model Planning Summary & Product Portfolio
1.3.4 Geely - Model Planning Summary & Product Portfolio
1.3.5 Dongfeng - Model Planning Summary & Product Portfolio
1.3.6 GAC - Model Planning Summary & Product Portfolio
1.3.7 Changan - Model Planning Summary & Product Portfolio
1.3.8 BAIC - Model Planning Summary & Product Portfolio
1.3.9 Great Wall - Model Planning Summary & Product Portfolio
1.3.10 Chery - Model Planning Summary & Product Portfolio

1.4 Summary of Emerging Brand Passenger Car Model Planning (2024-2026)
1.4.1 NIO - Model Planning Summary & Product Portfolio
1.4.2 Xpeng - Model Planning Summary & Product Portfolio
1.4.3 Neta - Model Planning Summary & Product Portfolio
1.4.4 Li Auto - Model Planning Summary & Product Portfolio
1.4.5 Leapmotor - Model Planning Summary & Product Portfolio
1.4.6 & Xiaomi - Model Planning Summary & Product Portfolio

1.5 Summary of JV Brand Passenger Car Model Planning (2024-2027)
1.5.1 Toyota & Honda - Model Planning Summary
1.5.2 Volkswagen - Model Planning Summary
1.5.3 Hyundai & GM & Mercedes Benz - Model Planning Summary
1.5.4 Other Joint Venture Brand Model Planning Summary

2 Model Planning of Traditional Independent Brand OEMs
2.1 SAIC
2.1.1 Brand Layout
2.1.2 Sales in 2023-2024
2.1.3 Sales Target in 2024-2025
2.1.4 (Pre) Listing of Independent Brand Models in Recent Years
2.1.5 Key Brand Planning Summary
2.1.6 Key Brand Model Planning: Roewe Brand
2.1.7 Key Brand Model Planning: Feifan Brand
2.1.8 Key Brand Model Planning and (Pre) Listing Model Introduction: IM(L6)
2.1.9 Key Brand Model Planning and (Pre) Listing Model Introduction: MG (S5)

2.2 China FAW
2.2.1 Brand Layout
2.2.2 Brand Strategy
2.2.3 Sales in 2023-2024
2.2.4 Sales Target in 2024-2025
2.2.5 (Pre) Listing of Independent Brand Models in Recent Years
2.2.6 Key Brand Planning Summary
2.2.7 Key Brand Model Planning: Hongqi Brand
2.2.8 Key Brand Model Planning: Besturn Brand
2.2.9 Technology Platform: "Flagship" Super Architecture

2.3 BYD
2.3.1 Brand Layout
2.3.2 Brand Strategy
2.3.3 Sales in 2023-2024
2.3.4 Sales Target in 2024
2.3.5 (Pre) Listing of Independent Brand Models in Recent Years
2.3.6 Key Brand Planning Summary
2.3.7 Key Brand Model Planning: BYD Brand
2.3.8 Key Brand Model Planning: Denza Brand
2.3.9 Denza (Pre) Listed Models Introduction: Z9/Z9 GT, N9
2.3.10 Key Brand Model Planning and  (Pre) Listing Introduction: Yangwang (U7)
2.3.11 Key Brand Model Planning: Fangchengbao Brand
2.3.12 Fangchengbao (Pre) Listed Models: Leopard 8, Leopard 3, Leopard 9
2.3.13 Technology (1): Xuanji Intelligent Architecture
2.3.13 Technology (2): Hybrid Systems
2.3.13 Technology (3): YiSifang
2.3.13 Technology (4): Yunnian System

2.4 Geely
2.4.1 Brand Layout
2.4.2 Brand Strategy
2.4.3 Sales in 2023-2024
2.4.4 Sales Target in 2024-2025
2.4.5 (Pre) Listing of Independent Brand Models in Recent Years
2.4.6 Key Brand Planning Summary
2.4.7 Key Brand Model Planning: Geely & Lynk & Zeekr Brand
2.4.8 Geely (Pre) Listing Models: E5, L5
2.4.9 Lynk & Co (Pre) Listing Models: 07 EM-P, Z10, Z20
2.4.10 Zeekr (Pre) Listing Models: 7X, MIX

2.5 Dongfeng Motor
2.5.1 Brand Layout
2.5.2 Brand strategy and planning
2.5.3 Sales in 2023-2024
2.5.4 Sales Target in 2024-2025
2.5.5 (Pre) Listing of Independent Brand Models in Recent Years
2.5.6 Key Brand Planning Summary
2.5.7 Key Brand Model Planning: Aeolus Brand
2.5.8 Key Brand Model Planning and (Pre) Listing Model Introduction: Voyah (Zhiyin)
2.5.9 Key Brand Model Planning and (Pre) Listing Model Introduction: Warrior (M800)
2.5.10 Technology: Quantum Architecture

2.6 Changan
2.6.1Brand Layout
2.6.2 Sales in 2023-2024
2.6.3 Sales Target in 2024-2030
2.6.4 Product Planning in 2024-2028
2.6.5 (Pre) Listing of Independent Brand Models in Recent Years
2.6.6 Key Brand Planning Summary
2.6.7 Key Brand Model Planning: Changan Yinli
2.6.8 Key Brand Model Planning: Changan Qiyuan
2.6.9 Key Brand Model Planning and (Pre) Listing Model Introduction: Changan Deepal (G318)
2.6.10 Key Brand Model Planning and (Pre) Listing Model Introduction: Avatr (07)

2.7 GAC
2.7.1 Brand Layout
2.7.2 Sales in 2023-2024
2.7.3 Sales Target in 2024-2030
2.7.4 (Pre) Listing of Independent Brand Models in Recent Years
2.7.5 Key Brand Planning Summary
2.7.6 Key Brand Model Planning: GAC Trumpchi
2.7.7 Key Brand Model Planning: GAC Aion
2.7.8 AION (Pre) Listing Models Introduction: 2nd GEN AION V, Hyper HL

2.8 BAIC
2.8.1 Brand Layout
2.8.2 Sales in 2023-2024
2.8.3 Sales Target in 2024-2027
2.8.4 Development Planning
2.8.5 Technology Strategic Planning
2.8.6 (Pre) Listing of Independent Brand Models in Recent Years
2.8.7 Key Brand Planning Summary
2.8.8 Key Brand Model Planning and (Pre) Listing Models Introduction: ArcFox (S5)
2.8.9 Key Brand Model Planning and (Pre) Listing Models Introduction: Beijing Automobile (BJ30)
2.8.10 Introduction of Stelato Listing Models: S9

2.9 Great Wall Motor
2.9.1 Brand Layout
2.9.2 Sales in 2023-2024
2.9.3 Sales Target in 2024-2025
2.9.4 (Pre) Listing of Independent Brand Models in Recent Years
2.9.5 Key Brand Planning Summary
2.9.6 Key Brand Model Planning and (Pre) Listing Models Introduction: Haval (2nd GEN H9)
2.9.7 Key Brand Model Planning: WEY
2.9.8 Key Brand Model Planning: Ora & Tank
2.9.9 Technology (1): Smart Driving
2.9.9 Technology (2): Cockpit Systems

2.10 Chery
2.10.1 Brand Layout
2.10.2 Sales in 2023-2024
2.10.3 Sales Target in 2024
2.10.4 "Yaoguang 2025" Strategy
2.10.5 (Pre) Listing of Independent Brand Models in Recent Years
2.10.6 Key Brand Planning Summary
2.10.7 Key Brand Model Planning: Chery
2.10.8 Key Brand Model Planning: EXEED
2.10.9 Key Brand Model Planning: JETOUR
2.10.10 Key Brand Model Planning and (Pre) Listing Models Introduction: iCAR (V23, X25)
2.10.11 (Pre) Listing Models: S7, R7

3 Model Planning of Emerging Brand OEMs
3.1 NIO
3.1.1 Brand Layout
3.1.2 Sales and Target in 2023-2024
3.1.3 Summary of Recent (Pre) Listing Models
3.1.4 Brand Model Planning
3.1.5 (Pre) Listing Models Introduction: ET9, L60
3.1.6 Operating System Application Planning

3.2 Xpeng
3.2.1  Sales and Target in 2023-2024
3.2.2 Development Planning
3.2.3 Summary of Recent (Pre) Listing Models
3.2.4 Model Planning
3.2.5 (Pre) Listing Models: X9, MONA 03
3.2.6 Cockpit System Application Planning

3.3 Li Auto
3.3.1 Sales and Target in 2023-2024
3.3.2 Development Planning
3.3.3 Summary of Recent (Pre) Listing Models
3.3.4 Model Planning
3.3.5 (Pre) Listing Models: MEGA, L6

3.4 Neta
3.4.1 Sales and Target in 2023-2024
3.4.2 Summary of Recent (Pre) Listing Models
3.4.3 Model Planning and (Pre) Listing Models Introduction: L
3.4.4 Automotive Haozhi Strategy 2025
3.4.5 Automotive Technology (1): Haozhi Supercomputing 2.0
3.4.5 Automotive Technology (2): Shanhai Platform 2.0
3.4.5 Automotive Technology (3): Yunhe Platform

3.5 Leapmotor
3.5.1 Sales and Target in 2023-2024
3.5.2 Summary of Recent (Pre) Listing Models
3.5.3 Model Planning
3.5.4 (Pre) Listing Models: C10, C16
3.5.5 LEAP 3.0 EEA

3.6 AITO
3.6.1 Sales and Target in 2023-2024
3.6.2 Summary of Recent (Pre) Listing Models
3.6.3 Model Planning and (Pre) Listing Models Introduction: M8
3.6.4 Intelligent Cockpit System
3.6.5 Cooperation between Huawei & OEMs  and Model Portfolio

3.7 Xiaomi
3.7.1 Sales and Target in 2024
3.7.2 Summary of Recent (Pre) Listing Models
3.7.3 Model Planning
3.7.4 (Pre) Listing Models Introduction: MX11 (code)
3.7.5 Intelligent Cockpit System
3.7.6 Modena Architecture

4 Model Planning of Joint Venture OEMs
4.1 Toyota
4.1.1 Sales in Chinese Market, 2023-2024
4.1.2 Electrification Strategy
4.1.3 Global Product Matrix Planning
4.1.4 Summary of (Pre) Listing Models in China in Recent Years
4.1.5 FAW Toyota Model Planning
4.1.6 GAC Toyota Model Planning

4.2 Honda
4.2.1 Sales in Chinese Market, 2023-2024
4.2.2 Electrification Strategy
4.2.3 Pure Electric Vehicle Product Planning
4.2.4 Summary of (Pre) Listing Models in China in Recent Years
4.2.5 New Electric Brand in China
4.2.6 Dongfeng Honda Model Planning
4.2.7 GAC Honda Model Planning

4.3 Hyundai Group
4.3.1 Hyundai Kia Sales in Chinese Market, 2023-2024
4.3.2 Medium & Long-term Development Strategy of Hyundai
4.3.3 Medium & Long-term Development Strategy of Kia
4.3.4 Summary of (Pre) Listing Models in China
4.3.5 Model Planning of Hyundai in China
4.3.6 Model Planning of Kia in China

4.4 Volkswagen
4.4.1 Sales in Chinese Market, 2023-2024
4.4.2 China Strategy
4.4.3 China Product Planning: Volkswagen
4.4.4 China Product Planning: Audi
4.4.5 Summary of (Pre) Listing Models in China in Recent Years
4.4.6 SAIC Volkswagen & Audi, Model Planning
4.4.7 FAW-Volkswagen & Audi & Jetta Model Planning

4.5 GM
4.5.1 Sales in Chinese Market, 2023-2024
4.5.2 China Development Plan
4.5.3 Summary of (Pre) Listing Models in China in Recent Years
4.5.4 Model Planning (Buick & Cadillac & Chevrolet)

4.6 Mercedes-Benz
4.6.1 Sales in Chinese Market, 2023-2024
4.6.2 Global Strategic Planning
4.6.3 Summary of (Pre) Listing Models in China in Recent Years
4.6.4 Beijing Benz Model Planning
4.6.5 MB. OS

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