Predicts for Chinese wine industry of 2008

   Date:2008/02/27     Source:

In 2007, Chinese wine industry enlarge fast. The experts estimated that the product and sale of Chinese wine was more than 500 thousand kiloliters in 2007. Their predicts for Chinese wine industry of 2008 are as followings.

First, the developing economy of China will improve wine industry. The national economy will keep stable increase in 2008. The consumption structure will promote demand and the related industry will develop fast as well as the marketing environment will be better so that Chinese wine industry will be guaranteed to have a stable development.

Second, the high-end wine develops fast. With the higher level of consumers' knowledge and income, they will incline to appreciate and pursuit wine culture. In addition, more and more Chinese new rich will emerge. They pursuit new things and taste. What's more, wine consumption is diverse in consumption structure and tends to high-end market. 

Third, the competion of wine industry will be more fierce. With the reduce of imported tax, the imported wine reduce their prices. Chinese consumers pay more attention to foreign wine now. It leads to the fierce competion between imported wine and domestic wine.

Fourth, the price of wine will be increased. The experts predict that Chinese economy will increase by 8%-9%. It's a stable developing period of national economy in 2008. The demand will also increase and wine market will enlarge. As the result of those, the price of wine will also increase.

Fifth, 2008 Olympics will accelerate international steps of Chinese wine industry and the imports of wine will be enlarged. China has large potential in wine market. Many foreign countries like America, Australia and France share more and more Chinese wine markets.

In 2008, the domestic giants in wine industry will find new ways for internationalization.

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