China Digital Entertainment Expo & Conference (ChinaJoy) is planning to increase their role as an industry conference providing business networking opportunities in 2008. Once targeting gamers, ChinaJoy added business-to-business networking to its expo last year. Business exhibitors will include several research and development companies as well as marketing, training and outsourcing enterprises. ChinaJoy 2007 welcomed 140,000 professionals from 32 countries and regions. ChinaJoy's 2008 conference will be held in Shanghai in July.