Shanghai Media Group (SMG), the second largest broadcaster in China, is planning to launch China's first 3D TV channel to expand its presence in the country's TV market.
They are applying to the SARFT (State Administration of Radio, Film, and Television) for a license that allows us to operate a 3D TV channel. However, as the license is still pending, there is no definite timetable for commercial launch.
There are currently three types of 3D TV techno logies available. The first one is paste special membrane on TV screen, the second way is the use 3D enabled TV sets, and the third option requires TV viewers to wear glasses.
SMG is in talks with several foreign technology vendors and they have not decided which technology they are going to use. The 3D channel will be a new pay channel under Shanghai Interactive Television (SiTV), a pay TV operating platform under SMG.
SMG is the first Chinese company to win IPTV and mobile TV licenses. At present, SMG operates a series of new media services including IPTV, mobile TV, and broadband TV, in addition to its traditional TV production and supply.
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China Multimedia Communications Service Market Report, 2004-2005
China Cinemas & Film Production Report, 2004
Source:佚名