Milk Powder are more popular among consumers

   Date:2006/12/31
With the quickening pace of the reform, the dairy products in China are becoming more popular among consumers. Now the domestic dairy products were competing with foreign dairy products in the market on an equal basis. But domestic dairy products with their own characteristics were recognized by the consumers and were becoming popular in the market.

The people who made the remark were irresponsible and this kind of saying lacked truth in it. In fact, the concerning departments in China usually have an annual inspection on the quality of milk powder. Every time, about 70% to 80% of the milk powder passes the inspection. At present, there are altogether 8 dairy products enterprises with the milk powder output of over 10,000 tons, accounting for 27% of the total. Most of milk powder in the market is quality products. 

It is the fact that most of domestic dairy products are recognized and popular among consumers. Only few small-scaled or non-professional dairy products producers produce a small quantity of unqualified dairy products with fewer market shares. 

The domestic milk powder maintains most of market shares in the domestic market. And the output of milk powder is more than 10,000 tons by those ten largest milk powder producers such as Wandashan Milk Powder Company and Longdan Milk Powder Company in Hei Longjiang Province, Gucheng Milk Powder in Shanxi Province, Sanlu Milk Powder Company in Shi Jiazhuang etc. Their annual sales volume rate could go as high as 100% and at least reach 88%. And the annual average rate of sales volume was over 90%. Those famous foreign milk powder producers have set up many joint ventures and foreign solely-owned enterprises, but the output of milk powder in none of them reached 10,000 tons. From this, we could say the domestic milk powder enterprises have their own secrets for success.

Dairy products manufacturing industry is a newly-developed industry and is imbalanced in its structure. In some medium-sized and small-scaled enterprises, there is a lower technological and managerial level. The equipment is backward. All of these need improving. The state should crack down on those fake milk powder producers and their fake products should be exposed through mass media.

While most of dairy products producers can obey the regulations in the food industry and are strictly in line with technological standards.

Soybean protein is a kind of high-quality protein with high nutritional value which has been proved throughout the world. Milk combined with soybean protein will make a lot of nutritional foods. It has been proved that soybean milk powder and milk powder has been quite welcomed by the consumers.

Source:佚名

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