China encourages its food &beverage enterprises to go out

   Date:2006/12/31

Chinese food is well known for its unique cultural background and of course marvelous taste and exquisite appearance, which has granted a prime to Chinese food and beverage enterprises.

The central government, as well as the Ministry of Commerce, would encourage and support Chinese food and beverage enterprises to go out to start international business, to introduce Chinese food and cookery to more parts of the world.

With the advancement of globalization, every culture and art must face the challenge of internationalization and competition from the international market. Anyhow, it will also accelerate intercultural communications and cultural fusions.

Last year, Chinese food and beverage enterprises absorbed more than $1 billion worth of overseas investment to start nearly 800 cooperative projects, especially the ones on the top-100 list, of which nearly one quarter of investment came from outside of the Chinese mainland.

It can be estimated that many overseas food and beverage enterprises will come to take a large share of the Chinese market in the future, and many Chinese food and beverage enterprises will "go out" to do their business in an international and innovative way.

Chinese food has long played an important part in intercultural communications, and many people started to understand our culture and history by the first taste of Chinese dishes.

 

Source:佚名

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