China's auto market in fierce competition

   Date:2006/12/31

As automobile consumption soars, China's auto market will see fierce competition among both domestic and foreign brands in the next few years.

The fierce competition primarily lies between some traditional auto giants, who have been losing some of their market shares in China in the past two years, said the report by the world most authoritative market research company.

According to surveys in Beijing, Shanghai and Guangzhou, known as China's three commercial hubs from north to south, the market share of Volkswagen suffered the sharpest decline. The market share of the German brand has dropped from 35 percent in 2004 to 23 percent in the three cities.

The largest winners in China's auto market are Japanese cars, because they are designed and developed closely catering to market needs and their marketing strategies are also successful.

From 2004 to this year, the market share of Toyota in the three cities rose from 1 percent to 7 percent. Honda also managed to seize 6 percent of the market, but its market share was less than 1 percent in 2004.

Chinese home-made cars are also acquiring larger market shares in China. In Beijing, Shanghai and Guangzhou, China-made Chery cars accounted for 5 percent in the auto market.

Source:佚名

2005- www.researchinchina.com All Rights Reserved 京ICP备05069564号-1 京公网安备1101054484号