Although the bustling streets of Beijing and Shanghai has many of the fashionable bars can be seen everywhere. But on the whole market, wine sales still make the world brewers are very disappointed.

Just a few years before, the world's brewers were still waiting for China to follow Japan and South Korea to the pace, The next of its export markets. Thus far, however, was aimed at the huge market potential is still a potential, rather than reality.

In the last century the late 1990s, wine imports surge once, but quickly dropped. Despite a rebound in recent years, such as French wine imports in more than 13 million U.S. dollars last year. But with the 20 million U.S. dollars in 1997, still 4174. Many reasons, mainly the high import tariffs account for 60% of the price of each bottle of wine.

However, many people choose to continue to chip optimistic pressure in the China market. Since joining the WTO, China will have a formal commitment to reduce import tariffs. In addition, some brewers interested in the Chinese market also include the reasons for its increasing middle class.

China's middle and upper classes, especially young people, the preference for wine brewers in the Chinese market is full of hope and many of the major driving forces.

Source:佚名