Gasgoo.com (Shanghai November 30) - Only two years ago at a conference in Guangzhou, Volkswagen announced its new sales strategy for South China. In those two years, VW saw its market coverage for the region increase from 12 percent to 15.8 percent. VW China President and CEO Karl-Thomas Neumann said that he was very proud of the manufacturer's progress, and is hoping for VW to match that success throughout the entire country, the Beijing Youth Daily reported.

The success of VW's two-year strategy demonstrates how committed the manufacturer is to the Chinese market. The sales plan hinged on the strong partnerships VW has made with local auto part suppliers over the past few years. During that time the manufacturer saw its sales in South China growing over 30 percent, FAW-VW General Manager An Tiecheng stated. The joint venture's new Foshan production site will further aid in the manufacturer's quest to increase its sales in the region.

Fellow JV Shanghai VW has also performed well, with its cumulative production numbers having now surpassed seven million cars. Shanghai VW's market coverage in South China has increased by 25 percent in the past two years, JV General Manager Zhang Hailiang said. The JV is supported by its factories in Nanjing and Yizheng, Jiangsu. Shanghai VW's dealership network in South China has also over doubled in size.

Sales of imported vehicles have also been high, with certain models, such as the Phaeton (pictured), seeing their largest sales in China. VW sold a total of 1.89 million vehicles in China over the first ten months of this year.

Source:gasgoo