Chinese supermarket chains are busy preparing for the New Year and the Spring Festival seasons. At such time, five supermarkets, including Chaoshifa, CR Vanguard and Shaanxi Minsheng Jiali, initiated a new round of “farmer-store link” program with the help of China Chain Store & Franchise Association. This round is aimed at both festivals and covers nearly 20 provinces.

In the program, the number of rural cooperatives, agricultural production bases and production companies that provide fruits and vegetables directly to those five supermarket chains exceeded 150. “With the assurance of product quality, direct procurement can lower logistics costs,” said Li Yanchuan, president of Chaoshifa.

Source:chinaretail.org