Grupo Modelo, leader in the production, distribution and sale of beer in Mexico, announced an agreement with its partner Anheuser- Busch to import Modelo's beers into China as of January 2007.

Grupo Modelo and Anheuser-Busch have a long history of successful collaboration that began when they partnered in 1993. Modelo is the exclusive importer of Anheuser-Busch's brands in Mexico, among which Budweiser and Bud Light are notable.

In addition to being the most popular Mexican beer in the world, Corona Extra is the most popular imported beer in the United States regardless of origin.

The agreement with Anheuser-Busch for China covers Corona Extra and potentially other Grupo Modelo brands in the future.

In August, Grupo Modelo announced it will begin to distribute the Chinese beer Tsingtao in Mexico by the end of this year, bringing China's most global brand to Mexico for the first time. Anheuser-Busch is also an investor in Tsingtao, China's largest brewer.

Source:佚名