After 15 years of growing quietly in China, Malaysian signage maker Parisign Corporation is set on making itself a prominent brand in the world's fastest growing economy.

In the China market, Parisign counts among its clients Fortune 500 companies like oil giant Sinopec and automaker First Automotive, and telecommunications firms China Network Communications Group (CNC) and Zoom Flight.

Soo reckons that Parisign is among the top five in the industry in China, and one of only two foreign companies in the ranks.

Parisign ventured into China in 1991 by exporting the familiar golden arches of McDonald's from Malaysia for the fast food chain's first ever store in Beijing. In 1996, the company set up a manufacturing plant on the outskirts of the Chinese capital. Over the years, it has invested 15 million yuan (RM1=2.1 yuan) in China and started a second plant.

Most of Parisign's customers are in the northern region of China due the location of its manufacturing plants. About 65 per cent of its business comes from Chinese companies and the rest from multinational firms.

To serve its leading client better, Parisign set up an office in Shanghai in the third quarter of this year, at the Bund, the port city's famous landmark where McDonald's has its China headquarters.

By moving into media advertising, Beijing Exhibition Manufactures is walking the reverse path of its parent company, Parisign Sdn Bhd After three decades, Tan still serves as chief executive officer of Parisign Corporation. By the second quarter, it will start a small scale manufacturing plant in Guangzhou to serve the southern market.

Source:佚名