The multinational retail company Aeon launched more businesses in Chinese market with its new headquarters Aeon China starting its operation today, meaning that its business scope extended from retailing to commercial real estate development, services and specialty stores. The Fortune 500 company will copy its leading-edged business model in Japan and start them in China with even bigger investment, leading another round of foreign investment in Chinese retail industry, according to industry insiders.

The Beijing-based headquarters started its operation today, according to Aeon. In addition, it will launch TOPVALU product lines in 61 Aeon locations in China from March 9 and daily essentials were the main products under such a private brand. This will improve Aeon’s competitiveness further in Chinese market.