Rumor: 360Buy to Resume IPO Process

   Date:2012/03/23

Beijing-based B2C e-commerce firm Jingdong Century Trading (360Buy.com) reportedly plans to resume IPO preparations next month, and has quietly contacted a number of investment banks. Quoting 360Buy's own figures, an industry source claimed that the company saw RMB 21 bln in total sales and a net loss of nearly RMB 1.2 bln in 2011, with a gross profit margin of 5%. 360Buy has yet to comment on the rumor.

Source:marbridgeconsulting

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