Rumor: Sina Microblog to Monetize UGC

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Chinese internet company Sina's (Nasdaq: SINA) Weibo microblogging platform has begun internal testing of a new user-generated content (UGC) ad-supported platform called "Weikan," according to an industry source.

"Weikan" will have its own subdomain (, and will match user-generated content with suitable online advertising, for which users will receive a revenue share. The platform does not yet have an official release date.


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