China Huiyuan Juice Group Ltd., China's biggest pure fruit juice maker by market share, plans to raise about US$200 million in an initial public offering in Hong Kong this month. The Shandong province-based beverage company, valued between CNY7.5 billion to CNY10 billion, is talking to institutional investors to gauge interest in the IPO.

Bankers for the company will start taking orders for the share sale next week and the offering is expected to close mid-February.  Listing on the Hong Kong stock exchange is expected around the end of February. 

Bankers will likely pitch the deal as a way for investors to gain exposure to China's fast-growing consumer sector amid rapid economic growth. China's gross domestic product expanded 10.7% last year, its fastest pace in 11 years.

The company's share of China pure fruit juice market in the first nine months of 2006 was 42%, a UBS AG (UBS) research report said.

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