C-Media Electronics on April 2 announced it will cooperate with ezPeer+, a P2P (peer-to-peer) online music platform in Taiwan and G-Music, a Taiwan music retail chain, to tap the large online music market potential in mainland China, with operation to begin as early as in June of 2007.

C-Media and Fashionow Taiwan set up the joint venture Kuroom in September 2006 to take over the operation of Kuro, another P2P music platform in Taiwan, from Fashionow, and then transformed Kuro into a provider of audio/video entertainment services, according to C-Media chairman Eric Cheng.

Kuroom has acquired a 30% stake in Darling Digital Technology, the operator of ezPeer+, in order to facilitate marketing cooperation in China as well as to integrate the platform with Kuro to strengthen the competitiveness of ezPeer+ in the Taiwan market, Cheng indicated.

The China market of online music services is currently in disorder with prevailing illegal platforms and unlicensed use of music, Cheng noted. However, the China government plans to take measures to direct the market toward healthy development before the 2008 Olympic Games in Beijing and the number of Internet surfers in China is expected to grow from over 300 million at present to 400 million by the end of this year, Cheng said. As such, there will be large market potential of online music in China, Cheng pointed out.

Source:佚名