While the number of cable TV subscribers in China is on the rise, the corresponding proportion of subscribers for digital cable TV, termed digitization rate of cable TV, is growing much faster, from an estimated 3.43% in 2005 to a target of 81.37% by 2012.
The rapid growth in use of digital cable TV will take off in 2007 mainly because most of tests and trial runs by digital cable TV operators will come to an end and there will be a mature supply chain of hardware, especially set-top boxes.
|
China market: Growth in the number of cable TV subscribers |
|
Year |
Total households equipped with TVs (million) [A] |
Total cable TV subscribers (million) [B] |
Proportion for cable TV [B/A] |
Total digital cable TV subscribers (million) [C] |
Digitization rate for cable TV [C/B] |
|
2005 |
357.12 |
128.42 |
35.96% |
4.4 |
3.43% |
|
2006 |
361.81 |
138.5 |
38.28% |
12.5 |
9.03% |
|
2007 |
363.9 |
148.27 |
40.74% |
25.73 |
17.35% |
|
2008 |
365.81 |
157.73 |
43.12% |
45.74 |
29.00% |
|
2009 |
367.54 |
166.88 |
45.40% |
74.35 |
44.55% |
|
2010 |
369.01 |
175.72 |
47.62% |
111.21 |
63.29% |
|
2011 |
370.29 |
184.25 |
49.76% |
135.64 |
73.62% |
|
2012 |
371.42 |
192.47 |
51.82% |
156.61 |
81.37% |
Source:佚名