After the failure of trying to enter Chinese OTC market in 2005, Germany Merck KGaA plans to again enter Chinese OTC market with its Vitamin product. The operation director of Merck in China Yan Zhiyun said, the first OTC vitamin health food of Merck will enter Chinese OTC market in sveral months.
Merck plans to bring its private brand product into Chinese market. Now vitamin products are Merck's main business with highest profit in international market. Merck said it will benefit the development of OTC business by introducing the international famous vitamin product into China.