Beijing will ban all celebrity-starred medical ads by the end of this year, according to the capital's quality and food safety authorities.  Medical advertisements in which public figures or experts testify the alleged effectiveness of products will be banned.

The Chinese government has been striving to improve product quality after a string of safety scares with China-made products at home and abroad.In the latest move, China's quality watchdog on Friday introduced the nation's landmark recall systems for unsafe food products and toys. The recall regulations went into effect on the same day.