VODone Announces TV Partner For Vote-In Series

   Date:2007/12/14     Source:
Chinese online video site VODone Limited (0082.HK) announced on December 12 that its subsidiary VODone Information Engineering Co., Ltd. (TMD2) has entered into an agreement with China Anhui TV Station to jointly host nationwide casting polling show "Water Margin" (The Outlaws of the Marsh). Under the agreement, TMD2 will fund production and operation of the show while Anhui TV will broadcast the 80-episode series during prime time (19:30-22:30) four days a week from January 1 to May 31, 2008. Income from TV commercials will be shared between Anhui TV and VODone while income from value-added services including voting and online broadcasts will go only to TMD2. The series allows Internet and mobile phone users to vote for celebrities to be cast in the show. The modern day Water Margin is based on a classical Chinese novel with 108 main characters. Anhui TV is a nation-wide provincial satellite TV station with total audience reach of approximately 707 million. VODone operates the official website for Water Margin at sh.vodone.com.
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