Healthy drinking water has become the world's scarce resource. In China, water quality-induced water shortage is serious. With the improvement of people's living standards, sales of drinking water have increased sharply, rising to 18.36 million tons in 2007 from 3.39 million tons in 1999. It is forecast that China's sales of drinking water will exceed 30 million tons in 2010, and China's drinking water market will continue to grow at a rate of over 10% annually in the following five to ten years.

      China Drinking Water Output, 2000-2010 (Unit: million tons)

 
Source: National Bureau of Statistics, ResearchInChina

Drinking water can be divided into several categories, including bottled water, barreled water, mineral water, purified water and distilled water. Barreled water has developed rapidly due to its advantages in purity, hygiene and convenience. In addition, its combination with water dispenser will be the rapidest growth point in the future drinking water industry.

From the perspective of market competition, MasterKong, Nongfu Spring, Wahaha and Robust are the leaders in the sector in China. In recent years, rapid growth of some medium-sized companies, such as Runtian, Maling and C'estbon have also had a fast growth, which deserve some concern. The report focuses on these companies.

Drinking water has very significant geographical features. Some factors like income level, company features and quality of water sources make drinking water in different regions has its own characteristics. Therefore, the report also makes a thorough study on drinking water market in some key regions in China.

In addition, the report makes an in-depth analysis on consumers, marketing strategy and key companies of drinking water sector, as well as associated industries of drinking water market. The report also gives you a full picture of current situation and development trend China's drinking water sector in the coming years.

2. Development of Associated Industries of Drinking Water in China
2.1 Water Dispenser Market
2.1.1 Current Situation and Competition of Water Dispenser Market
2.1.2 Market Share of Water Dispenser in March 2006 
2.1.3 A Huge Development Space for China's Water Dispenser Market 
2.1.4 Existing Problems
2.2 China's Soft Drink Market 
2.2.1 Development  
2.2.2 Supply
2.2.3 Consumption Features
2.2.4 Market Competition
2.3 China's Carbonated Drink Market 
2.3.1 Supply 
2.3.2 Consumption Market 
2.3.3 Industry Concentration  
2.4 China's Fruit Juice Market 
2.4.1 Supply 
2.4.2 Industry Concentration 
2.4.3 Consumption Demand 
2.4.4 Competition Features
2.4.5 Competition Trends
2.5 China's Tea Drinks Market  
2.5.1 Supply 
2.5.2 Consumption Demand 
2.5.3 Industry Concentration  
2.5.4 Ads Placement  

3. Segmented Markets of China's Drinking Water 
3.1 Bottled Water
3.1.1 Development Course 
3.1.2 Status Quo 
3.1.3 Demand 
3.1.4 Competition Layout 
3.1.5 Development Trend 
3.2 Barreled Water 
3.2.1 Current Development 
3.2.2 Existing Problems 
3.2.3 Replacement of Water Supply Pipeline Network for Barreled Water 
3.2.4 Replacement of High-end Water Dispenser for Barreled Water 
3.2.5 Development Trend of Barreled Water Market 
3.2.6 China's Barreled Drinking Water Equipment Market 
3.3 China's Mineral Water Market 
3.3.1 Mineral Water Characteristics 
3.3.2 Development 
3.3.3 Mineral Water Company Size 
3.3.4 Main Factors Affecting Development of Mineral Water Companies 
3.3.5 Mineral Water Resources 
3.3.6 Development and Utilization Potential of Mineral Water Resources 
3.4 China's Purified Water Market 
3.5 China's Distilled Water Market 

4. China's Drinking Water Consumers 
4.1 Basic Characteristics 
4.1.1 Consumer Structure 
4.1.2 Behaviors
4.1.3 Reasons for Choice
4.2 Investigation of Barreled Drinking Water Consumers 
4.3 Consumption Trend of Bottled Drinking Water 
4.3.1 Bottled Water is Losing Attractiveness
4.3.2 Function Water: New Hope in Bottled Water Market 
4.3.3 Significant Influence of Ads on Bottled Water Consumption 
4.3.4 Supermarket: Key Sales Channels of Bottled Drinking Water 

5. Marketing Strategy of China's Drinking Water Market 
5.1 Marketing Characteristics 
5.2 General Sales Modes 
5.2.1 Producer Direct Sale
5.2.2 Network Sale 
5.2.3 Platform Sale 
5.2.4 Radiation of Agri-Products Wholesale Markets to Surrounding Areas 
5.3 Optimization of Sales Modes
5.3.1 Network + Platform 
5.3.2 Direct Sales + Network
5.3.3 Network Sales + Direct Sales 
5.3.4 Leading Strategy of Sales Terminal 
5.3.5 "Five Terminal Lines" 
5.3.6 Ads Innovation Strategies 

6. China's Drinking Water Competition 
6.1 Market Competition 
6.1.1 Variety Dispute 
6.1.2 Drinking Water Competition 
6.2 Drinking Water Competition Layout 
6.2.1 Formation of Competition Layout
6.2.2 Market Competition Layout and Its Changes 
6.3 Bottled Water Competition Layout 
6.3.1 Regional Competition Layout 
6.3.2 Market Share of Companies by Type of Ownership 
6.3.3 Market Competition 
6.4 Water Market Development in the Future
6.5 Drinking Water Market Competition Trend 
6.5.1 Distribution of Drinking Water Companies by Size
6.5.2 Distribution of Drinking Water Companies by Type of Economy 
6.5.3 Losses of Drinking Water Companies 
6.6 Growth of Drinking Water Sector 
6.6.1 Cost Structure 
6.6.2 Profitability 
6.6.3 Solvency 
6.6.4 Operation Capability 
6.6.5 Growth Capability 

7. Regional Market of China's Drinking Water 
7.1 Guangdong Province 
7.1.1 Market 
7.1.2 Brand Competition of Bottled Drinking Water 
7.2 Zhejiang Province 
7.2.1 Current Market 
7.2.2 Market Analysis 
7.3 Beijing 
7.3.1 Current Market 
7.3.2 Market Investigation 
7.4 Shanghai 
7.4.1 Market Distribution 
7.4.2 Market Statistics 
7.5 Drinking Water Markets in Some Key Cities 
7.5.1 Tianjin 
7.5.2 Lanzhou 
7.5.3 Chengdu 
7.5.4 Hainan Province 
7.5.5 Fuzhou 
7.5.6 Wuhan 

8. Key Companies 
8.1 Nongfu Spring Co., Ltd 
8.1.1 Company Profile and Development Course 
8.1.2 Water Sources 
8.1.3 Advantages 
8.2 Wahaha Group 
8.2.1 Development Course 
8.2.2 Operation Performance 
8.2.3 Main Products 
8.3 Guangdong Robust Group Co., Ltd 
8.3.1 Development Course 
8.3.2 Investment 
8.3.3 Comprehensive Competition 
8.4 Tingyi (Cayman Islands) Holding Corp 
8.4.1 Development Course 
8.4.2 Comprehensive Competitiveness 
8.5 Shanghai Maling Aquarius Co., Ltd
8.5.1 Development Course 
8.5.2 Maling Today 
8.6 Jiangxi Runtian Beverage Company Limited 
8.6.1 Company Profile 
8.6.2 Production Operation and Glory 
8.7 C'estbon Food d& Beverage (Shenzhen) Co., Ltd
8.7.1 Company Profile 
8.7.2 Concept and Glory 

9. Summary