ANHUI XINHUA MEDIA CO., LTD is principally engaged in the distribution of publications, audio and video products and stationeries, as well as the provision of advertising services. The Company operates online bookstores, campus bookstores, convenience bookstores and community bookstores, among others, which deal with wholesaling and retailing of textbooks, ordinary books, video and audio products, as well as stationeries. The Company also involves in advertising business. It operates its businesses primarily in Anhui province, China. As of December 31, 2010, the Company had 22 subsidiaries, which involved in the distribution of books, video and audio products, as well as advertising business.