AVIT takes lion’s share in the field of Digital TV software products

Date:2011-09-14chenshi  Text Size:
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 AVIT mainly engages in R&D, manufacturing, marketing and integration of digital TV software and hardware products. It took lion’s share in the field of Digital TV software products in 2010, and ranked third in the digital TV system integration market. It is expected that the CAGR of digital TV software products market will maintain over 30% in the next 3 years.

Main business of AVIT includes software, system integration and terminal. In 2010, its operating revenue from software reached RMB72.44 million, accounting for 41.5% of the total, while the gross margin was approximately 71.2%. Regarding system integration, its operating revenue achieved RMB71.17 million, accounting for 40.8% of the total. Besides, terminal business contributed RMB31.03 million in 2010.

In terms of client, AVIT has covered 9 provincial network providers and dozens of regional and municipal providers, providing services to over 50 million subscribers. In addition, it has sold DVB solutions and related products to 65 broadcasting & TV operators in more than twenty provinces in China.

Market Share and Ranking of AVIT by Business, 2010

Business

Market Share

Ranking

Software

14.2%

1

System integration

15.1%

3

Terminal

0.6%

16

 Source: Guideline Research

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