Noah Education Holdings Ltd. (Noah) is a holding company. The Company is a provider of interactive education content in China. It develops and markets interactive, multimedia learning materials mainly to complement prescribed textbooks used in China’s primary and secondary school curriculum, covering subjects, such as English, Chinese, mathematics, physics, chemistry, biology, geography, political science and history. Noah’s electronic learning products (ELPs) include handheld digital learning devices (DLDs), handheld kids learning devices (KLDs) and E-dictionaries. In July 2009, the Company acquired Little New Star Education Group. During the fiscal year ended June 30, 2009 (fiscal 2009), it ceased the sale of prepaid cards. On June 9, 2011, the Company sold its Electronic Learning Product (ELP) business and operating assets to First Win Technologies Ltd.