Beijing Media Corporation Limited is principally engaged in the sales of advertising space, production of newspapers, printing, trading of print related materials and organizing large-scale events. The Company鈥檚 main advertising medium is Beijing Youth Daily. It operates in four segments: advertising, which is engaged in the sales of the advertising spaces in the media or events operated by the Group, BYDA and Hebei Youth Daily Agency (HYDA); printing, which is engaged in the provision of printing services; trading of print-related materials, which is engaged in the sales of paper, ink, lubricants, films, PS boards and rubber sheets for printing and other print-related materials, and distribution, which is engaged in the distribution of newspapers mainly published by HYDA.