Boshiwa International Holding Limited is a China-based company. The Company is a developer, wholesaler and retailer of children鈥檚 products in China. It designs, sources and markets children鈥檚 apparel, footwear, accessories and other children鈥檚 products. The Company distributes a range of other children鈥檚 products to Chinese and international manufacturers through its sales channels in China. The Company鈥檚 brands include Boshiwa, Baby2, Dr. Frog, Harry Potter, Prince of Tennis and NBA. The children鈥檚 products consist of children鈥檚 apparel, children鈥檚 household products and children鈥檚 fast moving consumable goods (FMCG). As of June 30, 2010, the Company leased 14 retail premises for its retail outlets. As of June 30, 2010, the Company had a network of 1,062 department store concessions, 24 street shops, 33 Boshiwa 365 stores and seven flagship stores.

Established in 1997, Boshiwa International Holding Limited is a leading and fast-growing developer and retailer of children's products in China. We design, source and market children's apparel, footwear, accessories and other children's products under our proprietary brands, Boshiwa, Baby2 and Dr. Frog, and our licensed brands, Harry Potter, Prince of Tennis, NBA, Barcelona, Juventus, Manchester United, Bob the Builder and Thomas and Friends. We produce over 2,000 new fashion designs for children's merchandise each year. Our strong product design and development capabilities enable us to lead market trends and transform product concepts into commercially viable products.
Besides, we have an integrated business model, where we participate in key stages of the product life cycle, such as product design and development, brand promotion and management, sales network development and operation, and sales and marketing, which provides one stop shopping experience to our customers.

Our marketing and promotion strategy has been an important component of our success. Through effective marketing and promotional activities, we have increased consumer awareness of our products and enhanced brand recognition within our target markets. Our Boshiwa brand has been recognized as a "Famous Brand" and "Well-Known Trademark" in Shanghai for a period over ten years and recognized as one of the "Top Ten Brands in Children's Apparel" in 2007 and 2010. With our strong capabilities, we are honored to become the licensed provider of children's apparel for the 2008 Beijing Olympic Games.

In more than ten year's development, we have built up a nationwide sales network and diversified sales platform. In response to the different consumption levels and habits in different regions of China, we use a combination of sales channels to cover the market, including department store concessions, street shops, Boshiwa 365 stores, flagship stores and online stores, which enable us to efficiently build our regional advantages and further expand our market.

By leveraging global resources from around the world, we strive to build an integrated platform for the design, development and sale of children's products, with a focus on products based on popular movies, cartoon characters and sports events, to achieve our goal of leading the market trends in the children's product market and enhancing the quality of life for the children in China.