Noble Jewelry Holdings Limited is an investment company. The Company is engaged in the design, manufacture and trading of fine jewelry products. It has production facilities in Europe, the United States, Japan, China and other Asian-Pacific countries. Some of its brands include Chad Allison from the United States and OriDiam from Spain. It also collaborates with designers from Italy and Japan to develop own brand business. The Company鈥檚 jewelry collections include bracelet, bangle, pendant, earrings, ring, semi-mounting, necklace and brooch. The Company鈥檚 subsidiaries include Noble Jewelry (BVI) Limited, Noble Jewelry Limited, Guangzhou Noble Jewelry Limited, NJUK Limited, Topwin Trading Limited, Chad Allison Corporation, Noble Jewelry Limited, Farwin Limited, Guangzhou Sinoble Jewelry Limited, Shanghai Noble Concepts Jewelry Limited and N.A. Marketing Limited.

Being listed on the Main Board of the Stock Exchange of Hong Kong Limited (Stock Code: 00475) in April 2007, Noble Jewelry Holdings Limited ("Noble Jewelry" or the "Group") has been well regarded as one of the leading jewelry service providers. Leveraging on its years of experience in adopting the ODM (Original Design Manufacturing) and OBM (Original Brand Manufacturing) models together with competitive advantages in market research and product development, sales and marketing management, IT support and logistics services, Noble Jewelry extends that to OSM (Original Strategy Management) business model to provide management mix and value added supply chain services for customers. The Group is the first jeweler in Hong Kong to meet both the ISO 9001 Quality Management System and ISO 14001 Environmental Management System for the design, manufacture and sales of jewelry products. On top of quality sophistication, the Group is dedicated to undertaking the role as a committed Social Citizen to achieve a good balance between business environmental and social responsibilities.

Noble Jewelry has won high recognition and confidence from its global customers. As one of the largest Hong Kong jewelry exporters to the Middle East countries, the business coverage of the Group has also extended to Europe, the United States, Japan, China and other Asian-Pacific countries. The Group upholds "vertical alliance & horizontal integration" as the growth strategy. Vertical alliance entails provision of exclusive tailor-made design and product development support together with management mix and supply chain services for key accounts, while horizontal integration represents the efforts to not only consolidate its business in major markets such as the Middle East, the United States, EC countries, China and other Asian-Pacific countries, but also proactively develop potential markets such as Eastern Europe, the Russia Federation, Central and South America and Australia, etc.

By acquisition of two brands - Chad Allison from the United States and OriDiam from Spain, the Group also collaborates with renowned designers from Italy and Japan to develop own brand business. The Group is planning to develop brand distribution business across the globe progressively via the extensive sales networks of its customers in a bid to enhance the entire business value and competitiveness in the long run.  Besides, the Group continues to develop its China business through collaborations with regional distributors and the extensive sales networks of local retailers or establishment of strategic alliance in order to expand its sales network in China, which in turn strengthens the wholesale business and facilitates relevant retail business in the China market. On the other hand, it set up J'nobelle direct operating store (DOS) to accelerate the development of brand distribution and retail business to further explore the jewelry market in China in order to bring promising returns to the Group as the long-term objective.

Strong capacity in product development and provision of all-round value added services are amid the competitive advantages of Noble Jewelry for many years. With a strong product development team established at its logistics and product development base in Panyu, the Group is able to meet global customers' quest for originality and exclusivity. Moreover, the Group is the first jeweler in Hong Kong to implement the advanced Oracle ERP (Enterprise Resource Planning) and B2B (Business-to-Business) operation systems to optimize the business management process, enabling customers to track up-to-date sales record around the globe with just their finger tips. This not only strengthens the communication and business transaction between the Group and its customers but also enhances the exchange of relevant market information as a whole.

Leveraging on its extensive experience in international jewelry business and professional product development team, Noble Jewelry upholds its Corporate Mission along the navigation towards perfection and sophistication – "To be a Leading International Jewelry Service Provider by rendering Innovative, Quality, Brand and Efficient Products and Services."