Shanghai, China-based Dianping.com, established in April 2003, is a leading online city life guide and one of the first online independent third-party consumer service rating sites worldwide, committed to providing restaurant, shopping, entertainment, leisure and lifestyle services through its interactive platform. The site provides detailed merchant information, featured promotions along with consumer services ratings. In addition, the firm provides one-stop precision marketing solutions for small and medium-sized businesses, including e-coupons, keyword promotion and group buying. Dianping.com has also successfully expanded into the mobile internet sector with the firm's mobile apps having become indispensable to many of the inhabitants of China's major metropolises.